This presentation by Antoni Ballabriga was made during the 2nd roundtable at the High-level Conference on Global and European Trends in Financial Education held on 22-23 May 2014 in Istanbul, which explored the role(s) of the private and not-for-profit sectors in financial education, financial literacy and innovation for young people and financial education for migrant workers and their families. Find out more at http://www.oecd.org/daf/fin/financial-education/2014-conference-global-european-trends-financial-education.htm

1. Financial Education
at BBVA
A key pillar to make Responsible Banking
Antoni Ballabriga. Head of Corporate Responsibility & Reputation
OECD International Conference. Istanbul. 22 May 2014

2. 2
Financial Education, a long-term commitment
for BBVA
Values & Skills for
children
PensionsResponsible
bancarization
Since 2008, more than 2.4 million people have participated
in our programs, more than €30 million invested
Spain, México, Portugal,
US & Chile
México, Argentina, Chile,
Paraguay, Uruguay,
Venezuela & US
Spain, México
To improve people’s financial culture, allowing them
to make informed financial decisions

3. 3
Involves a holistic vision of
our actions
...and today with three
strategic priorities
A business model based on
principles1
2
3
Transparent, clear and
responsible communication
(TCR)
Financial literacy and
education
Products with high social
impact
Integrity Transparency Prudence
Financial education, a top priority in our
Responsible Banking model
A model that is based on good practice and the creation of long-term
value for all stakeholders
Customers
Banking for people

4. 4
Our challenges today
Advocacy &
partnerships
Impact assessment
Products with
financial literacy
kits
• Pilot in Mortgages & Credit Cards
• New survey with
• Public partnerships and national
strategies

5. Financial Education
at BBVA
A key pillar to make Responsible Banking
Antoni Ballabriga. Head of Corporate Responsibility & Reputation
OECD International Conference. Istanbul. 22 May 2014