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The State of the Arts of Orange County

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The arts were a $130 million industry for Orange County in 2015, generating 5,001 full-time equivalent jobs and $5.3M in local government revenue. Check out how the arts impact our communities!

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The State of the Arts of Orange County

  1. 1. LOCAL STUDY PARTNERS: 341 study regions All 50 states
  2. 2. 2016 STUDY PARTNERS 49.4% Participation Chapel Hill: 55 Hillsborough: 16 Carrboro: 10 Orange County: 1 82 Organizations
  3. 3. ECONOMIC IMPACT of the arts $130.3 Million in Spending Organizational Spending: $93.6M Audience Spending: $36.7M$93.6M $36.7M
  4. 4. ECONOMIC IMPACT of the arts NonprofitArtsOrganizations:$93.6M Chapel Hill: $88.4M Carrboro: $3.6M Hillsborough: $1.5M$88.4M $3.6M $1.5M
  5. 5. ECONOMIC IMPACT of the arts TheUNC Factor UNC $71.9M Non-UNC $21.6M Organizational Expenditures UNC 869,610 Non-UNC 110,3556 Audience Attendance
  6. 6. ECONOMIC IMPACT of the arts AEPIVvs. AEP5 Organizational Expenditures $30 $40 $50 2010 2015 Millions 61.4% INCREASE Attendees 900,000 1,500,000 2010 2015 68.8% INCREASE
  7. 7. ECONOMIC IMPACT of the arts Arts Attendees:1.9 Million in 2015 Chapel Hill: 1,475,944 Hillsborough: 284,309 Carrboro: 212,88874% 15% 11%
  8. 8. ECONOMIC IMPACT of the arts Arts AudiencesSpending: $36.6 Million Chapel Hill: $28.6M Carrboro: $4M Hillsborough: $3.9M 78% 11% 11%
  9. 9. ECONOMIC IMPACT of the arts Arts AudiencesSpending: $18.29 per person (excluding cost of admission) Local Patrons Non-local Patrons $15.75 per person National Average $20.83 per person $31.47 per person
  10. 10. ECONOMIC IMPACT of the arts Arts AudiencesSpending: $18.29 per person (excluding cost of admission) Ground Transportation $1.98 Overnight Lodging $1.57 Souvenirs and Gifts $2.12 Child Care and Other $2.08 Meals and Snacks $10.74
  11. 11. ECONOMIC IMPACT of the arts BeyondDollars:Volunteerism 5,034 volunteers 246,771 hours Estimated value: $5,813,925* *Independent Sector estimates the dollar value of the average 2015 volunteer hour to be $23.56
  12. 12. ECONOMIC IMPACT of the arts BeyondDollars: In-kind Donations $1,180,599 aggregate value of in-kind donations
  13. 13. ECONOMIC IMPACT of the arts ChapelHill Organizational Expenditures Audiences Expenditures Organizations $88,407,897 $28,613,313Audiences $117,021,210 total impact
  14. 14. ECONOMIC IMPACT of the arts Carrboro Organizational Expenditures Audiences Expenditures Organizations $3,640,757 $4,070,927Audiences $7,711,684 total impact
  15. 15. ECONOMIC IMPACT of the arts Hillsborough Organizational Expenditures Audiences Expenditures Organizations $1,594,300 $3,982,167Audiences $5,576,467 total impact
  16. 16. ARTS and EMPLOYMENT Thenonprofitarts industry generatesan estimated 5,001 full-time equivalentjobs and $105,151,000 in householdincome paidto residents.
  17. 17. ARTS and EMPLOYMENT Totalcreativeindustry jobs: 4,216* 0 2,000 4,000 6,000 8,000 Source: Creative Vitality Suite; Federal Agency Data: Bureau of Economic Analysis; Economic Modeling Specialist International; National Assembly of State Arts Agencies; National Center for Charitable Statistics
  18. 18. ARTS and GOVERNMENT Totalrevenuegeneratedfor stategovernment: $7.1 Million Totalrevenuegeneratedfor localgovernment: $5.3 Million
  19. 19. ARTS and TOURISM Audiences:Localvs. Non-local 46% Residents 54% Non- residents Chapel Hill 56.5% 43.5% Carrboro 58% 42% Hillsborough 39% 61% Orange County
  20. 20. ARTS and TOURISM Did youtravel toOrange Countyspecifically for the arts event you’re attending? Would you travel to a differentcommunity to attenda similarevent, if the event youare attendingwasn’ttaking place? 93% YES Respondents: 53% YES Residents: 37.4% YES
  21. 21. HOW do we COMPARE? Hillsborough Participating cities with population less than 10k NAME POPULATION ORG. SPENDING AUDIENCE SPENDING TOTAL IMPACT Jackson, WY 10,449 $18,725,980 $32,521,961 $51,247,941 Crested Butte, CO 1,541 $4,554,422 $5,681,804 $10,236,226 Hillsborough, NC 6,388 $1,594,300 $3,982,167 $5,576,467 Alva, OK 5,174 $1,188,716 $569,771 $1,758,487 Pine City, MN 3,076 $425,217 $561,510 $986,727 Virginia, MN 8,649 $115,568 $64,430 $179,998
  22. 22. HOW do we COMPARE? Carrboro Top 10 cities, population 15-25k NAME POPULATION ORG. SPENDING AUDIENCE SPENDING TOTAL IMPACT Laguna Beach, CA 23,341 $40,118,691 $55,244,985 $95,363,676 Paducah, KY 24,978 $18,055,851 $9,391,310 $27,447,161 Durango, CO 17,834 $8,619,712 $9,476,898 $18,096,610 Carrboro, NC 20,984 $3,640,757 $4,070,927 $7,711,684 Jamestown, ND 15,446 $1,055,380 $5,806,005 $6,861,385 Waterville, ME 16,182 $4,449,410 $1,843,453 $6,292,863 Hannibal, MO 17,893 $1,399,947 $3,692,452 $5,092,399 Ponca City, OK 24,766 $2,799,217 $2,206,719 $5,005,936 Fairfax, VA 24,483 $2,639,540 $1,052,653 $3,692,193 Red Wing, MN 16,470 $1,724,398 $504,243 $2,228,641
  23. 23. HOW do we COMPARE? ChapelHill Top 10 cities, population 50-70k NAME POPULATION ORG. SPENDING AUDIENCE SPENDING TOTAL IMPACT Chapel Hill, NC 59,376 $88,407,897 $28,613,313 $117,021,210 Flagstaff, AZ 68,785 $51,666,744 $38,129,798 $89,796,542 Portland, ME 66,666 $46,572,402 $29,028,265 $75,600,667 Corvallis, OR 57,390 $27,545,447 $44,324,930 $71,870,377 Ocala, FL 57,586 $14,295,754 $41,671,737 $55,967,491 Missoula, MT 69,821 $20,392,313 $33,643,180 $54,035,493 Walnut Creek, CA 67,673 $21,097,821 $20,432,138 $41,529,959 La Crosse, WI 52,440 $12,827,852 $19,855,615 $32,683,467 Delray Beach, FL 65,055 $11,319,692 $10,115,146 $21,434,838 Grand Junction, CO 60,210 $11,275,100 $5,991,168 $17,266,268
  24. 24. HOW do we COMPARE? OrangeCounty Top 10 counties, population 100-200k NAME POPULATION ORG. SPENDING AUDIENCE SPENDING TOTAL IMPACT Orange County, NC 140,420 $93,643,475 $36,666,872 $130,310,347 Macon-Bibb County, GA 153,691 $49,139,734 $38,937,787 $88,077,521 Catawba County, NC 154,534 $12,569,224 $36,671,219 $49,240,443 Yamhill County, OR 101,758 $20,664,640 $24,305,837 $44,970,477 Middlesex County, CT 164,943 $20,883,683 $11,117,321 $32,001,004 Douglas County, KS 116,585 $15,670,891 $15,090,256 $30,761,147 Martin County, FL 153,392 $14,266,732 $12,885,638 $27,152,370 Indian River County, FL 144,755 $16,019,023 $8,855,149 $24,874,172 Washington County, TN 126,242 $3,257,903 $15,198,698 $18,456,601 Pitt County, NC 175,354 $12,689,847 $5,422,000 $18,111,847
  25. 25. HOW do we COMPARE? OrangeCounty Participating commonly compared communities NAME POPULATION ORG. SPENDING AUDIENCE SPENDING TOTAL IMPACT City of Cambridge, MA 109,694 $119,802,629 $55,007,895 $174,810,524 Orange County, NC 140,420 $93,643,475 $36,666,872 $130,310,347 Alachua County, FL (Gainesville) 256,380 $36,563,147 $67,892,593 $104,455,740 Ann Arbor Area, MI 393,331 $49,916,641 $50,031,630 $99,948,271 City of Boulder, CO 105,112 $35,514,381 $34,283,259 $69,797,640 City of Asheville, NC 87,882 $19,541,466 $39,114,604 $58,656,070
  26. 26. HOW do we COMPARE? OrangeCounty Top 10 participating counties in North Carolina NAME POPULATION ORG. SPENDING AUDIENCE SPENDING TOTAL IMPACT Wake County 998,691 $179,146,269 $378,008,208 $557,154,477 Mecklenburg County 1,012,539 $137,737,853 $104,985,768 $242,723,621 Guilford County 512,119 $67,062,726 $95,171,867 $162,234,593 Forsyth County 365,298 $104,706,797 $52,083,038 $156,789,835 Durham County 294,460 $104,619,126 $49,550,897 $154,170,023 Orange County 140,420 $93,643,475 $36,666,872 $130,310,347 Buncombe County 250,539 $26,363,882 $42,520,698 $68,884,580 Cumberland County 326,328 $29,655,943 $29,520,110 $59,176,053 New Hanover County 216,298 $14,841,737 $40,963,688 $55,805,425 Dare County 35,104 $13,790,194 $41,040,752 $54,830,946
  27. 27. The Arts Mean Business! $130M industry 5,001 jobs generate d $5.3M revenue to local government WHAT TOREMEMBER
  28. 28. to our 2015 participatingorganizations: THANKYOU Ackland Art Museum At Unc-Chapel Hill Alliance for Historic Hillsborough American School of Asian Culture Archipelago Theatre The ArtsCenter Ayr Mount Carolina Performing Arts Carolina Quarterly Carrboro Elementary School PTA Carrboro Tourism Development Authority Cedar Ridge High School Cultural Explosion Chamber Orchestra of the Triangle Chapel Hill Cultural Arts Division Of Parks & Recreation Chapel Hill Downtown Partnership Chapel Hill H.S. Arts Academy Chapel Hill H.S. Band Boosters Club Chapel Hill H.S. Philharmonic Foundation Chapel Hill Historical Society Chapel Hill Library Foundation Chapel Hill Philharmonia Chapel Hill Public Library Chapel Hill/Orange County Visitors Bureau Chapel Hill-Carrboro Public School Foundation Chinese School at Chapel Hill Communities in Schools of Orange Co. Inc. Door To Door, UNC Healthcare Efland Cheeks Elementary School PTA El Centro Hispano Eno Publishers Ephesus Road Elementary School PTA Expedition School PTSA Extraordinary Ventures Arts Program Forest Theater FRANK Gallery Friends of Carrboro Branch Library Arts Program Friends of Moorefields Friends of the Chapel Hill Public Library Hillsborough Arts Council Hillsborough Community Media Hillsborough Presbyterian Church Arts Program Historic Hillsborough Commission Historical Foundation of Hillsborough & Orange County Kidzu Children's Museum Mary Scroggs Elementary School PTA McDougle Elementary PTA Morehead Planetarium And Science Center Music Maker Relief Foundation Musical Empowerment North Carolina Botanical Garden North Carolina Collection Gallery North Carolina Youth Tap Ensemble North Carolinian Society UNC Wilson Library Northside Elementary PTA One Song Productions Orange County Artists Guild Orange County Arts Commission Orange County Dept. on Aging Pathways Elementary All-County Chorus Paul Green Foundation Phillips Middle School PTSA Playmakers Repertory Company Preservation Chapel Hill Sacrificial Poets Seawell Elementary School PTA SECAC Southeast Center for Arts Integration Sun Publishing The People's Channel Town of Carrboro Town Of Hillsborough Planning Department Town Of Hillsborough Tourism Board Triangle Country Dancers Triangle Weavers Triangle Youth Ballet University of North Carolina Art Department University of North Carolina Arts & Sciences Foundation University of North Carolina Women's Center University of North Carolina Clef Hangers University of North Carolina Press Waldorf Educational Association of North Carolina William Kenan, Jr. Charitable Trust Fund for the Arts Women's Voices Chorus

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