Our presentation during Global Entrepreneurship Congress (#GEC2015) held in Milan on March 17 2015: "We are not startups. We are disruptors"

1. Milan, March 17 2015
Author:
Francesco Inguscio, Nuvolab
We are not startups.
We are disruptors.

2. What is a startup?

3. Pure Adrenaline
Augusto Marietti - Mashape

4. A startup is a temporary
organization in search of a
repeatable and scalable
business model
Steve Blank - The Startup Owner’s Manual
Steve Blank
Steve Blank (born 1953)
is a serial-entrepreneur
based in Silicon Valley.
Blank is well known for his
contribution to the Customer
Development Methodology, which
inspired the concept of Lean
Startup.

5. Startup
Temporary organization in search of a repeatable and scalable
in business model
Company
Permanent organization operating and executing a repeatable
and scalable business model.

6. Companies
Even if they might look alike, with different ages and efficiency
levels, are sometimes the expression of different
technological/commercial paradigms, in continuous
evolution

7. Evolution leads to ever faster improvements
PERFORMANCE
T I ME
First
technology
Second
technology
Third
technology
EVOLUTION

8. 1969
Automated Production
1870
Electrical Energy
1784
Carbon, steam
TODAY
Cybernetic
Systems
The advent of technology
has caused a series of
disruptive shifts in the
world.
Sometimes these shifts are perceived as real Revolution.

9. Change
Diluted in time
is perceived almost as:
linear ed harmless
But technological paradigms
don’t follow a linear path.

10. Moore’s Law
Miniaturization
Price/Quality ratio doubles every 18 months.
Metcalfe’s Law
Interconnection
The value of a network is proportional to the square
of the number of connected users of the system (n2).
Gilder’s Law
Quantization
Connection Bandwidth grows 6x every 18 months

11. “This is a fantastic time to
be entering the business
world, because business is
going to change more in the
next 10 years than it has in
the last 50.”
Bill Gates - Microsoft
Bill Gates
William Henry Gates III, better
known as Bill Gates (1955), is an
american entrepreneur,
programmer and computer
scientist.
He is the founder and honorary
president of Microsoft Corp. and
he’s been the world’s richest man
in 2014.

12. We won’t experience 100
years of progress in the
21st century — it will be
more like 20,000 years of
progress
Ray Kurzweil - Singularity University
Ray Kurzweil
Raymond Kurzweil (1948) is an
american inventor, computer
scientist and writer. Current
director of engineering at Google.
He’s a pioneer in optical font
recognition and text-to-speech
fields.

13. A little experiment in exponential calculus
How many times do you have to fold
a piece of paper to cover the
distance between the Earth and the
Moon?

14. 42 times
Assuming a thickness of 0.01 cm,
each time the paper is folded its thickness will double.
(0.01) = 439,804 km
The distance between the Earth and the Moon is approximately 384,000 km
Fold it 103 times and you could reach the boundaries of the known Universe.
42

15. We are talking about exponential evolution
The length of the last step is always equivalent to the length of all the previous steps altogether
42

17. Revolution is the new evolution

18. 3
R E V O L U T I O N A R Y
Unanticipated innovation that
doesn’t affect existing markets.
2
E V O L U T I O N A R Y
Innovation that improves a
product inside an existing
market in a way that its
customers expect.
4 types of innovation
4
D I S R U P T I V E
Innovation that creates a new
market by applying a different
set of values, that
consequently (and
unexpectedly)
supersede an existing market.
1
S U S T A I N I N G
Innovation that doesn’t affect
existing markets.

19. The term Creative Destruction is used by Joseph Schumpeter
(Capitalism, Socialism and Democracy, 1942) to denote:
A process of change that incessantly revolutionizes the economic
structure from within, incessantly destroying the old one, incessantly
creating a new one.
Joseph Shumpeter
Joseph Alois Schumpeter
(1883 – 1950) was among the
major economists from the XX
century.

20. CRISIS
wei-ji
Danger Opportunity

21. Disruption
Destruction + Creation

22. If you want to build a team that wins in the long jump, find a
person that jumps nine meters, not nine who jump one.
Terman’s Law on Innovation, Murphy’s Laws

23. The future is already here,
only that is not
uniformely
distributed
William Gibson
William Gibson
William Ford Gibson (1948) is an
american (naturalized Canadian)
sci-fi writer and author, considered
as one of the major contributors of
the cyberpunk movement.

24. Technology, once prevailing, becomes invisible
(Source: Gartner)

25. Technology, once prevailing, becomes invisible
(Example taken from: Majority World Record 2014, Index Ventures)

26. Would these terms make sense before 2007?
I installed an app on my Android smartphone
“Android”? Forks, Google Play
Services, Chrome...
“Installed” an “app”? Web apps,
cards, push notifications,
social platforms, Google Now...
“Smartphone”? Watches,
Glass, wearables, TV,
tablets
(Example taken from: Majority World Record 2014, Index Ventures)

27. 2BILLION
Active Social Media
Accounts
28%
Penetration
2,9BILLION
Active Internet
Users
41%
Penetration
Technology Adoption
3,6BILLION
Unique Active Users of
Mobile Broadband
50%
Penetration
7,2BILLION
Estimated World
Population
53%
Urbanization

28. Population on the web in the past 20 years
(Source: ITU, a16z)

29. Technology Virality Grows
In 2014 smartphone sales outpaced those of digital cameras.
1999
80 billion pictures taken on photographic film
2014
800 billion pictures uploaded on social networks
(Source: Kodak, Companies, CIPA, a16z)

30. Technology Virality Grows
In 1 year:
7.5 trilions SMS sent worldwide.
7.2 trillions Whatsapp messages sent worldwide.
(Source: GSMA, Whatsapp)

31. The effects of Digital Disruption

32. STAFF
100
USERS
1m users
COST
$10 M
STAFF
10
USERS
10m users
COST
$1 M
STAFF
1
USERS
1m users
COST
$0 M
...same results at unthinkable costs, until a few years ago
2000 2014 YO!
(Source: Majority World Record 2014, Index Ventures)

33. First 4 Years User Base Growth
(in milions)
(Source: comScore Media Metrix)
500
400
300
200
100
0
Year 1 Year 2 Year 3 Year 4

34. 21%
US GDP
1 bln
Clients
440 K
New Jobs Created
545 bln
Yearly profits
Startups create huge value in little time

35. Digital Disruption allows for the birth of Unicorns
Unicorn
Company with a Valuation of $1 billion or greater.
Uber
Funding $5,9b
Latest valuation $41b
Airbnb
Funding $800m
Latest valuation $13b
Dropbox
Funding $1.1b
Latest valuation $10b
Xiaomi
Equity funding $1.4b
Latest valuation $45b

36. In just 20 years
220 Unicorns were born
e.g.: GoPro, Beats by Dre, Spotify, SoundCloud, Viber, Zalando...

37. Software is Eating the
World
Andresseen/Horowitz motto
Andreseen/Horowitz
www.a16z.com
Andreessen/Horowitz is an
American Venture Capital Firm
with more than $4.5 Billion under
management founded in 2009 by
Marc Anderseen and Ben
Horowitz. They invested in many
of the best “Unicorns” of the
sofware world.

38. Time
(February 2009)

39. The Wall Street Journal
(2014)

40. This is not the end but just the beginning

41. The era of procrastination, of half-
measures, of soothing and baffling
expedients, of delays is coming to
its close.
In its place we are entering a
period of consequences.
Winston Churchill

42. The effects of disruption
hit the world economy

43. Average company lifespan forecasts
on Forbes (November 13th 2013)
Firms’ lifespan shortens

44. Your job will likely be done by a robot in
the near future

46. SME

47. If you do what you've always done, you'll
get what you've always gotten.
Albert Einstein

48. Why do big (and small) enterprises lose the game
With respect to the entrant startups (that ride new technological “waves”)
incumbents (“mature” companies) suffer of inertia due to their:
existing business models (and cannibalization risks)
technological liability
social and behavioral norms (cultural resistance to change)
short term orientation (Wall Street sindrome)
expectations not in line with technological trends
SELFISHNESS

49. Corporate Entrepreneurship
The logic and processes typical of startups are proving
effective to accelerate the development of existing business realities.
Corporate Entrepreneurship encourages a change of mindset
in traditional business models by introducing disruptive technologies,
with the support of business models that look to new markets.

50. 3 main ways of implementing CE
Intrapreneurship
Support to internal creativity.
Exopreneurship
Leveraging external structures for the scouting of startups,
spinoffs and IP/research centers.
Corporate Venture Capital
Mix of internal and external resources.

51. The Enabler
The company provides
funding and senior
executive attention to
prospective projects.
Example: Google
The Producer
The company establishes
and supports a full-service
group with a mandate for
corporate entrepreneurship.
Example: Cargill
The Advocate
The company strongly
evangelizes for corporate
entrepreneurship, but
business units provide the
primary funding.
Exemple: DuPont
The Opportunist
The company has no
deliberate approach to
corporate entrepreneurship.
Example: Zimmer
Dedicated
Resource Authority
Ad Hoc
Organizational
Ownership
Diffused Focused
Source: The four models of corporate entrepreneurship on MIT Sloan Management Review, 49(1), 75

52. Some examples in Italy...

53. So, what is the Manager’s role?

54. From outside the SME
Mentor / Advisor
for startup
Entrepreneur in Residence / Advisor
for incubators / VC funds
Business Angel
inside or outside a Business Angel Network

55. Within SMEs with CE* programmes
*(corporate entrepreneurship)
Intrapreneur / Innovation Manager
Intrapreneurship
Technology Scout / Ecosystem Developer
Exopreneurship
Corporate Venture Partner
Corporate Venture Capital

56. Within the SMEs without CE programmes
Evangelist
Passive Role
Chane Catalyst
Active Role

57. So, what is the Startup’s role?

58. Be the change that you wish to see in the
world.
Mahatma Gandhi
or simply
Be the disruption that you are seeing in the
world (or be disrupted)
as requested by your (potential) investors

59. Disrupting logistics

60. Disrupting banking

61. What do you need to activate?

63. v

64. For additional information about Italian Startup Scene:
http://www.italiastartup.it/whoiswho
An updated list of Italian players
http://corriereinnovazione.it
Updated news on the Startup world
http://startupbusiness.it
Updated news on the Startup world
http://www.economyup.it
Updated news on the Startup world
http://startupitalia.eu
Updated news on the Startup world
https://www.facebook.com/groups/italianstartups
The stream of consciousness of the Italian Startup Scene

65. We have developed speed, but we have shut ourselves in.
Machinery that gives abundance has left us in want.
Our knowledge has made us cynical.
Our cleverness, hard and unkind.
We think too much and feel too little.
More than machinery we need humanity.
More than cleverness we need kindness and gentleness.
Without these qualities, life will be violent and all will be lost.
Charlie Chaplin, The Great Dictator

66. THANK YOU
Francesco Inguscio
Email: francesco.inguscio@nuvolab.com
Twitter: francingu
Nuvolab
Email: info@nuvolab.com
Twitter: nuvolab
www.nuvolab.com