MEMORABLE?
WHAT MAKES CONTENT

WHY IS SOME CONTENT MEMORABLE
AND SOME FORGOTTEN?

WHY COULD THIS BE MEMORABLE?

This evokes emotion, which helps
people remember. WHY COULD THIS BE MEMORABLE?

WHY COULD THIS BE MEMORABLE?
A dog makes your life happier. Adopt.

Contrast helps people understand what’s
important… and we remember that. A dog makes your life happier. Adopt.

WHY COULD THIS BE MEMORABLE?
BOXERS OR BRIEFS?

BOXERS OR BRIEFS?
It builds a mental picture and your brain encodes it twice: as a verbal code and an image code.

WHY COULD
THIS BE
MEMORABLE?

The unusual demands extra attention.
Attention paves the way to memory.

WHY COULD THIS BE MEMORABLE?

This is shocking and visual
– a perfect combination for strong recall.

HOW TO BE MEMORABLE QUICK
RECAP Evoke emotion Use contrast Spark mental pictures Use the unusual Be shocking and visual

WHY COULD THIS BE MEMORABLE?

It visually simplifies a complex
concept.

WHY COULD
THIS BE
MEMORABLE?

Exaggeration
attracts extra
attention.

WHY COULD THIS BE MEMORABLE?

This forces you to say
the answer. You remember more of what you say vs. what others say.

WHY COULD THIS BE MEMORABLE?

This tells a story, and
stories are easier to remember.

WHY COULD THIS BE MEMORABLE?
What will it take before we respect the planet?

What will it take before
we respect the planet? This brings relevance into the real world. People remember information that is relevant.

HOW TO BE MEMORABLE QUICK
RECAP Visually simplify Exaggerate Have them say it Tell stories Be relevant

HOW TO BE MEMORABLE Evoke
emotion Use contrast Spark mental pictures Use the unusual Be shocking and visual Visually simplify Exaggerate Have them say it Tell stories Be relevant

ABOUT THE AUTHORS BRUCE KASANOFF
How to do well by doing good www.Kasanoff.com Dr. CARMEN SIMON The science of memorable presentations www.reximedia.com