Bruce Kasanoff is a ghostwriter for entrepreneurs, executives and social innovators. Learn more at http://www.kasanoff.com.

2. Rule #1: You actually have to do stuff.

3. Rule #2: Avoid open warfare.

4. Rule #3: Never
bluff your boss.
Do your research.

5. Rule #4: Only talk
numbers to
numbers people.*
* Your boss may
be ego-driven,
not numbersdriven.

6. Rule #5: Talking louder is seldom an
effective sales strategy.

7. Rule #6: Never inflate results.
Long-term trust is more important
than short-term wins.

8. Rule #7: Don’t
obsess over
whether you
are treated
fairly. Obsess
over results.

9. Rule #8: No surprises. Ever.

10. Rule #9: Look the role
you are trying to play.

11. Rule #10: Don’t overcommit.

12. Rule #11: If you screw up,
admit it. Then fix it.

13. Rule #12: Be yourself. Life is
too long to fake a role.

14. Rule #13:
Relax. There
is no Rule 13.

15. Rule #14:
Pay more
attention to the
details of your
business than
your boss does.

16. Rule #15:
Don’t hang
yourself. Only
promise
results you
KNOW you
can deliver.

17. Rule #16:
Don’t waffle. If you
promised “Ultra,”
deliver Ultra.

18. Rule #17:
Keep your cool.
Anger causes
tunnelvision.

19. Rule #18:
Do not get full
of yourself.
Always show
respect.

20. Rule #19:
When you get
feedback, actually
listen to it.
Listen to my
radio interview
on selling ideas
to your boss.

21. Rule #20: Your boss is a person, too.
Watch for signs that today might be a
bad – or good – day to pitch your idea.
Listen to my
radio interview
on selling ideas
to your boss.

22. All images by
Ollyy/Shutterst
ock!
Created by Bruce Kasanoff
Linked In: 110+ articles | Profile
Slideshare: 20+ free decks
Website: Kasanoff.com
Book:
Smart Customers, Stupid Companies
Phone:
Email:
203.341.9448
bruce@nowpossible.com

23. This may be shocking,
but it is time to go
back to work.