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A Focus on Customer-Centricity
with Digital Technology & Artificial
Intelligence in Financial Services
Nouamane Cherkaoui
4th February 2021
Customer Centricity Context &
Requitements
Financial
Services
@Nouamane Cherkaoui
How can the change to digital
customer centricity be made?
@Nouamane Cherkaoui
The customer has changed.
Now it’s your turn.
6 DIGITAL STRATEGIES FOR
CUSTOMER CENTRICITY
@Nouamane Cherkaoui
SAP's thoughts on the
future start from the
principles of adopting
the new customer
centricity paradigm
@Nouamane Cherkaoui
MAIN CHALLENGES
& OPPORTUNITIES
Today’s mega-trends driving significant
change in Financial Services
@Nouamane Cherkaoui
DigitalTrends and
Technologies
Transforming CX in
Banking and Finance
BIG DATA, ANALY TICS, AND AI
ARE THE MAIN ACCELER ATORS
• How do you think you can improve and
optimize the customer experience (CX)?
1. …Offering a product that your customers’need but don’t know yet?
2. …Providing a zero-click,omnichannel online experience?
3. …Knowing what clicks,what ticks and what makes your customers loyal?
?
@Nouamane Cherkaoui
Implications of Artificial Intelligence
on Enterprises & Financial Institutions
@Nouamane Cherkaoui
Application of
artificial
intelligence in
banking
@Nouamane Cherkaoui
Application of
artificial
intelligence in
banking
@Nouamane Cherkaoui
@Nouamane Cherkaoui
@CherkaouiN1
Nouamane Cherkaoui

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Focus On Customer Centricity With Digital Tech & Atrificial Intelligence Impacts - Nouamane Cherkaoui 04 th February 2021