Doing social media and internet marketing in Brazil

1. NoTopo Internet Marketing
Divulgação na Internet com foco em resultados
Doing social media and internet
marketing in Brazil

2. Agenda
1 – The Brazilian Market:
1.1 Brazilians and the internet
1.2 Similiarities with other BRIC countries
1.3 Where are we different?
2 –Why the need for a Brazilian Agency?
2.1 Different people use the internet and social media
differently (and sometimes, for different reasons)
2.2 More specifically, Brazilians and Chinese people are
VERY different
2.3 There’s a need for a cultural translation
3 – Why NoTopo?
1.1 – No topo;
1.2 – Our Mission
1.3 – No topo team + clients

3.  The Brazilian
Market

4.  More than 100 million Brazilians have access to the internet;
 1/3 of users access Facebook;
 85% of users do daily searches;
 Latin America is the region with most searches in the world.
 Google is the market leader in search in Brazil, with 95% share
 Brazil is the country where Facebook usage grew most
Smartphones:
 84% of Brazilians, aged 16 through 64, use some sort of cellular device,
 44% are basic cell phones,
 36% are smartphones
 21% are multimídia.
1.1– Brazilians and the internet

5. The Brazilian Personality:
Embracing innovation + increase in
purchase power + young population
= FAST ADOPTION

6. 1.2 – Similarities with other
BRIC

7.  In 2004, Brazilians spent the most time on the internet, over all
people
 The Orkut phenomenon (a social network that grew without any
midia support or push): only in Brazil (and India)!
1.3 – WHERE ARE WE DIFFERENT?

8.  When compared to Russia, India, China, USA, United Kingdom,
South Korea, Australia, Turkey and Italy, Brazil is the country with
the highest access to social media networks via smartphone, at
75%
SO Most navigation on social media today is through mobile,
BUT Many of those users don’t have full internet access on their
phones (they use apps and special plans from the carriers to
access social media)
1.3– WHERE ARE WE DIFFERENT?

9. 1.2– WHERE ARE WE DIFFERENT?
 In spite of the social media craze, Brazilians still use SEARCH
more than Facebook (unlike Argentina and other neighbours)

10.  Why a Brazilian
agency?

11. 2.1 People use the internet differently
Even in the United States (these are all American residents!), Asian
minorities use the internet differently from Hispanic minorities

12. 2.2 – Chinese and Brazilian differences
in the internet environment
 Our Alexa ranking of the top sites is completely different from China, and
quite different from our neighbours too

13. 2.2 – Why?
 According to studies, extroverts and introverts use the internet and social
media differently:
 Extroverts have more friends, and share more
 Introverts consume more information, use the internet and social
media with a purpose, and spend less time there
 Introverted cultures (such as Asian) may have different patterns of social
media usage than extroverted cultures (Latino cultures), mimetizing what
was reported in the studies below, but on a national, or cultural level
 This may mean, for example, that whereas Asians read more and click
more on links, Latinos may share more, talk more, and read and click on
other things less
(source: http://readwrite.com/2012/01/16/study_why_do_people_use_facebook#awesm=~olEugGoMGUB6tu)

14. 2.2 – A reminder...
 Of course, these are all generalizations, and may prove to be different on
a personal level
 There will always be exception to rules
 The mere fact that Brazilians actually still use search engines more than
social media (and information gathering space – therefore typical from
introverted cultures – rather than a social media/sharing space) , proves
that general rules about behavior may need to be understood on a deeper
level
 In general, there’s a need to understand patterns fast, to be able to use
the internet in favor of business

15. Working through:
SEO - Search Engine Optimization,
SEM - Search Engine Marketing,
Social Media,
Web Analytics analysis,
Market competition,
Our goal is to promote your brand on the internet, achieving your goals,
with emphasis on ROI.
Our Success is Your Success!
3 - Why Notopo?

16.  10 years of online experience, 7 years agency experience;
 We are a boutique consulting firm – the customer always has
easy access to senior management;
 We are specialized in online marketing, emphasizing ROI;
 Google Certified Partner since 2008;
 A team with international experience: more able to translate
social and cultural differences into other cultures and into action
plans
3.1 - Notopo

17. 3.1 - Notopo
We generate qualified traffic to your site AND analyse traffic data
to:
 Further imporve the quality of this traffic;
 Acheive the client’s goals, all tools and specific resources are
used;
 A/B testing for all strategies, and monthly reports consisting of:
• Performance statistics
• Qualified suggestions for improvement;

18. 3.1 - Notopo
Our Services:
Market Intelligence
Social Media Marketing
Marketing Analysis
SEO Content
Display Ads / Banners
Ads Network
Internet Marketing
Sponsored Links
Website Optimization
Web Analytics
Facebook Marketing
Remarketing

19. Our mission:
Help companies test the Brazilian
market and talk to local customers
with minimal cost and risk

20. Our vision:
Why not trying the Brazilian
market through actually
COMING here (virtually)?

21. It’s cheaper, less risky and
brings more realistic insights!

22. 3.3 - Team
 MultiLingual Team;
 Diverse team of 10+ Advertising and Marketing Professionals from
Brazil;
Fluent in Portuguese, Spanish, Italian and English
MBA in Marketing for Services in the US = the Business view

23. We have over 100 accounts
We’ve acquired expertise to work with clients in various
segments are markets.
Our clients include those in the following industries:
3.3 - Clients
•Hotel/Hospitality
•Fashion and Decoration
•Luxury goods
•Technology
•Health Care
•Start ups
•Coworking
* Along with our acquire expertise, and though our boutique consulting model, we offer our clients
innovative strategies, which surpass market needs and provide results!

24. 3.3 - Clients

25. Internet marketing focused in
marketing exposure