Client Exclusive Webinar:
Unwrapping the secrets
to holiday success with Nosto

Agenda
1. Intro: Seasonal Q4 Trends and Why
Personalisation?
2. Session 1:Onsite recommendations
3. Session 2: Behavioural Popups + Facebook
Advertising
4. Q&A

£24bn
Q4 Online Spending
1st Nov - 26th Dec 2015
+12%compared to 2014
£5bnpredicted revenue for
cyber weekend 2016

plan to keep shopping
after Christmas
started holiday shopping by
Halloween
40% of
consumers
65% of
shoppers

During holiday
season social media
traffic will increase
by 240%
Social media
Frenzy

86% of consumers say
personalisation plays a role
in their purchasing decision.
- Infosys, rethinking retail study
Why
Personalisation?

GETFRUSTRATED WITH WEBSITES
when content, offers, ads, recommendations
appears that has nothing to do with their
interest.
74% of online consumers

7x10-30%
average return
on investment
average increase
in revenue
24% CTR
6% Conversion
increase in
conversion40%
+
PERSONALIZED
EMAILS
BEHAVIORAL
POP-UPS
PRODUCT
RECOMMENDATIONS
12x ROAS
FACEBOOK
ADS
increase in
revenue15%
Based on customers using Nosto's full (personalization) solution

Let’s get ready for
holiday season
Let’s get personal,
not creepy
Let’s get ready for
holiday season
Let’s get personal,
not creepy

DEMO MODE -
ONSITE RECOMMENDATIONS
PRODUCTPAGE

PRODUCTPAGE EXAMPLES

PRODUCTPAGE EXAMPLES

PRODUCTPAGE EXAMPLES

DEMO MODE -
ONSITE RECOMMENDATIONS
CARTPAGE

CARTPAGE EXAMPLES

COOL MINI CARTEXAMPLES

Showcase similar products
Showcase complimentary products
Browsing history (visually different)
Key take-aways
from Onsite
Recommendations:
3 element approach

DEMO MODE -
POPUPS AND FACEBOOK

Give away discounts on right basket
value orders (Increase AOV)
Key take-aways:
Behavioural popups:
Engage with customers at
the right
Facebook advertising:

7x10-30%
average return
on investment
average increase
in revenue
24% CTR
6% Conversion
increase in
conversion40%
+
PERSONALIZED
EMAILS
BEHAVIORAL
POP-UPS
PRODUCT
RECOMMENDATIONS
12x ROAS
FACEBOOK
ADS
increase in
revenue15%
Based on customers using Nosto's full (personalization) solution

Holiday season is just around
the corner - start today!
Review the Nosto Checklist
Have a successful end of
year!
Conclusion:
Thank you - Q&A
Rabia - rabia@nosto.com