The document discusses findings from case studies of seven Nordic companies that have successfully integrated sustainability into their innovation processes and business models. These companies are leading the way by taking a long-term view of sector survival and thinking ahead of today's market. Key strategies that have helped them do this include combining resources from multiple sectors and drawing on networks outside their sector; taking both gradual and radical approaches to innovation; having proactive approaches to regulation; collaborating widely on research and development both internally and externally; innovating across the entire value chain through vertical integration and wider cooperation; and making use of entire fish and waste as raw materials to create new products.