Roel Castelein, EMEA Marketing Director, The Green Grid Presentation from the Nordic Digital Business Summit 2016 www.NDBSevents.com

1. 1Copyright © 2016, The Green Grid
Nordic Digital Business
Summit 2016
The Green Grid
Roel Castelein
EMEA Director Marketing, The Green Grid

2. 2Copyright © 2016, The Green Grid
Data + Analytics

3. 3Copyright © 2016, The Green Grid
AMSIX data traffic 2001
Jul ‘01
In: 690 TB
Out: 687 TB

4. 4Copyright © 2016, The Green Grid
AMSIX data traffic 2016
Aug ‘16
In: 951,805 TB
Out: 953,805 TB
1,384x

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Growth internet connections
0
5
10
15
20
25
30
1996-2006:
Computers
2006-2011:
Mobile
2011 - 2020:
Internet of
Things
Billion internet
connections
Source: World Factbook
www.cia.gov/library/publications/the-world-factbook

6. 6Copyright © 2016, The Green Grid
Growth Cloud
62% 61%
53%
25%
22% 24%
13%
17%
23%
0%
10%
20%
30%
40%
50%
60%
70%
2002 2011 2020
Cloud components break down
Growth by component
End user Devices
Networks
Data Centers
Source: World Factbook
www.cia.gov/library/publications/the-world-factbook

7. 7Copyright © 2016, The Green Grid
Electricity demand by country
318 420 457 519 522
684 729 774
939
3790 3862
0
500
1000
1500
2000
2500
3000
3500
4000
4500
UK France Brazil Canada Germany Cloud
Computing
Russia India Japan USA China
Electricity in Billion KWh, 2011
Source: World Factbook
www.cia.gov/library/publications/the-world-factbook

8. 8Copyright © 2016, The Green Grid
Data = Energy
• ICT consumes 6-9% of utility power globally
• Data Centres consume 1/3rd ICT power
• Data Centres consume 2-3% of grid
capacity
• Data is currently growing +/- 20%* CAGR
• Sustainable?
(*) 70% CAGR in data growth will be
offset by performance improvements:
• Clock rate: 1 -> 5Ghz
• PUE: 2.5 -> 1.3
• Virtualization: 0% -> 40%
• Utilization: 5% -> 40%

9. 9Copyright © 2016, The Green Grid
In a nutshell
Transform your business, derive intelligence,
but please handle your data sustainably!
New models
As-a-Service
iPhone
Kone
RR
GE
Honest
Jukely
Tesla
Analytics
CD
Stream
IIoT
Resource efficient Data
Center and ICT infrastructure
Clustering
Classifiers
Associations
Text Analytics
Time series analysis

10. 10Copyright © 2016, The Green Grid
Call to action
Data growth
Energy cost
HighLow
High
Patch up
existing
technology
Rewrite OS,
cold storage,
distributed
compute, etc.
Unlikely
Business
as usual

11. 11Copyright © 2016, The Green Grid
The Green Grid
Mission
• Drive accountable, effective, resource-efficient, end-to-end ICT ecosystems
Membership
• Non-profit, open industry consortium of end-users, policy-makers, technology
providers, facility architects, and utility companies
The key source for technical consideration on emerging resource efficiency trends
• Establish metrics
• Drive understanding of risk
• Proactively engage governments to influence effective policy
• Provide frameworks for organizations to realize operational efficiency and maturity

12. 12Copyright © 2016, The Green Grid
Why participate in The Green Grid?
• Learn what you need to run your business:
• Stay current
• Stay relevant
• Stay profitable
• Broader innovation
• Achieve more through interaction with industry-leading peers
• Influence industry by highlighting what’s important to you
• Stay ahead of regulations that impact the operation of your business
• Achieve levels of overall efficiency your business could not otherwise attain

13. 13Copyright © 2016, The Green Grid
But what does it
mean to you?
It means...
• Greater productivity per unit
of energy consumed
• Reduced costs for facilities and IT budgets
• Mitigated operational and corporate risks
• Improved environmental sustainability
• Enhanced corporate responsibility
And that’s what we’re helping
companies like yours achieve

14. 14Copyright © 2016, The Green Grid
Board Members
Contributor Members

15. 15Copyright © 2016, The Green Grid
The Green Grid PUE metric
• “Self-help” Data Center
energy efficiency
measurement tool
• Measures relationship
facility energy and IT
equipment energy
• Reported 20% drop in PUE
could mean energy savings
of $1.4 – $2.5 million per
year for a 5MW data
center

16. 16Copyright © 2016, The Green Grid
• Benchmark DC performance, determine maturity levels
and identify steps and innovations needed to achieve
greater energy efficiency and sustainability
• More than 130 DCMM assessments completed
• With every DCMM assessment, the accuracy and
effectiveness of the tool becomes more precise, as the
industry benchmark is aggregated with greater exactness
Data Center Maturity Model (DCMM)
Achievement

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Free Cooling MapsAchievement

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Global Harmonization Metrics for Data Center Energy Efficiency
• Facilitated meetings among global leaders to agree on standard approaches and reporting
conventions for key energy efficiency metrics
• Participants agreed that harmonizing global metrics for data center energy efficiency would
solve inconsistencies that previously undermined improvement measurement
• Along with The Green Grid, global task force participants included:
Achievement
• U.S. Department of Energy’s Save Energy Now
and Federal Energy Management programs
• U.S. Environmental Protection Agency’s
ENERGY STAR Program
• European Commission Joint Research Centre
Data Code of Conduct
• Japan’s Ministry of Economy, Trade, and Industry
• Japan’s Green IT Promotion Council

19. 19Copyright © 2016, The Green Grid
Thank you
www.thegreengrid.org