it's about integrated marketing communication and emphasis on PR

1. Lecturer:
Ass. Professor Dr. Jamilah Hj. Ahmad ,APR, FIPR
(YSP507)
Present by:
Noorazlin Ani
&
Omar Thabit

2. “A concept of marketing communications
planning that recognizes the added value of a
comprehensive plan that evaluates the strategic
roles of a variety of communication disciplines –
generel advertising, direct responce, sales
promotion, public relations – and combines these
disciplines to provide clarity, consistency, and
maximum communication impact.”

7. Stages of IMC Implementation

8. Stages of IMC Implementation

9. The benefits of the implementation of
IMC for PR Agencies

10. PR and IMC: The benefit of Integration

12. Synergy

13. IMC TYPOLOGY

16. The Measurement and Evaluation of IMC

17. Critics of IMC from Malaysian Perspective