2. What is Outdoor Advertising
Outdoor advertising is any form of promotion of your products or
services done outdoors. It is also referred to as out-of-home
advertising as it reaches the customers when they are outside their
homes.
4. Billboard Advertising
A billboard (hoarding) is a large outdoor advertising structure
typically found in high-traffic areas designed to capture the
attention of motorists and pedestrians and placed alongside busy
roads
5. Digital Outdoor Advertising
Digital Outdoor Advertising makes use of electronic technology to
change what is displayed on the screen. It usually switches from one
ad to another within six to eight seconds. These ads could be from
different advertisers; the ads would keep rotating.
6. Lampposts Advertising
Lamp post advertising is one of the most cheapest and efficient
ways of promoting your brand among masses of people. These
are the most traditional forms of outdoor advertising and helps
advertisers to specifically target their desired geographical area.
Lamp post banners are ideal for city centers and retail parks.
7. Transit Advertising
Transit advertising is a form of advertising which is placed in or on
modes of public transportation or in public transportation areas such
as railway station, bus stop, parking areas.
8. Street Furniture
Street furniture is another popular means of outdoor advertising.
These types of advertising includes bench advertising and bus
shelter advertising. These are typically found in highly traffic regions
such as waiting areas, or slow, busy pedestrian areas
9. Conclusion
Nowadays Outdoor Advertising has the following benefits:
• Getting 24 hours a day attention
• Cost effective
• These designs capture reader's attention and it has a high reach
• These ads are flexible and can be located at any areas where it will
most likely to be effective
• Builds brand loyalty
Know more about Outdoor Advertising at: http://www.backlitemedia.com
