Facebook is the most popular social networking service on the web. YouTube is the most popular video sharing service on the internet. Apps -- here referring to software for "smart" mobile computing devices, such as iPhones, Android phones and iPads -- are currently being used by 24% of US Adults. Taken together, Facebook, YouTube and Apps touch millions of people every day. Facebook and YouTube are free to join and both have special programs for nonprofit organizations. Apps are free or very cheap to use. In this "plain English" one-hour webinar, we'll use real-world examples to discuss how to develop strategies for utilizing the power of these social phenomena for internal and external communications, advancement, development, public information and recruitment.
4. Today’s Speaker
Roberto Mighty
Web Video Producer
Celestial Media
Assisting with chat questions: Hosting:
April Hunt, Nonprofit Webinars Sam Frank, Synthesis Partnership
A Service
Of: Sponsored by:
5. Using YouTube
Facebook
and Apps
to Support Your Nonprofit Mission
by Roberto Mighty, www.celestialmedia.com
6. Facebook is the most popular social networking service on the web
7. source:
Gigaom.com
YouTube is the most popular video sharing service on the internet
8. Apps are currently being used by 24%
of US Adults, and growing fast
source: Pew Internet and
American Life Project
source: ComScore
14. Top 5 tips for
producing your
online video
1. Narrow down your message to 1 or no more than 3 big ideas
2. Pre-visualize your video project on paper
3. Keep your images BIG
4. Get or hire an expert, after diligent vetting
5. Monitor campaign results and adjust accordingly
15. • Three examples of Nonprofits on YouTube
• Discuss different production styles
• Discuss purpose of each video
• Discuss effectiveness of each video
16. LINK
World Wildlife Fund: Save The Rhino
(High-budget production)
http://www.youtube.com/watch?v=gNBSW4tdtWU
17. LINK
The Boston Foundation: Changing Lives: Education
(Medium-budget production)
http://www.youtube.com/watch?v=uy8QD1SdRMk&feature=relmfu
18. LINK
Prevent Child Abuse West Virginia - Circles of Caring
(special effects)
http://www.youtube.com/watch?v=e_GozRIDJzs
28. Definition - “Apps”
Mobile applications, also called mobile apps, are software applications,
usually designed to run on smartphones and tablet computers.
They are available through application distribution platforms, which are typically
operated by the owner of the mobile operating system, such as the
Apple App Store, Google Play, Windows Phone Marketplace and
BlackBerry App World.
Some apps are free, and others have a price.
Usually they are downloaded from the platform to a target device
such as an iPhone, BlackBerry, Android phone or Windows Phone 7.
source: wikipedia
29. • Three examples of Apps by/for Nonprofits
• Discuss different styles
• Discuss purpose of each app
33. Develop Your Own Nonprofit App
1. Claim your niche
2. Research other Nonprofit Apps
3. Design for the small screen (pre-visualize)
4. Hire a developer
5. Decide on paid, free or “freemium”
6. Promote, promote, promote
34. thank you
Questions? Feel free to contact me
Roberto
Roberto Mighty
Founder & Senior Producer
Celestial Media
Website: http://www.celestialmedia.com/Nonprofit.html
email: robertomighty@gmail.com
617.965.7022 (voice)
617.965.4134 (fax)
35. Resources for additional information
YouTube
Create your own Nonprofit YouTube Channel
http://www.youtube.com/nonprofits?info_lang=ca
Oxfam's Winning YouTube Strategy
http://www.youtube.com/watch?v=c02gIyWcir0&context=C41e81a3ADvjVQa1PpcFMXo1YriulKEcyjqIie8tU9kGn1nh-s9yY=
Cool New Features for YouTube Nonprofits
http://www.youtube.com/watch?v=oEChyCGtess
Facebook
Create your own Nonprofit Facebook Page
http://www.facebook.com/nonprofits
How To Score Donations On Facebook
http://allfacebook.com/facebook-donations_b73788
6 Steps to Building an iPhone App: CBS Money Watch
http://www.cbsnews.com/8301-505144_162-36942435/how-to-build-an-iphone-app-in-6-easy-steps/
How Non-Profits should approach making iPhone Apps: Mashable
http://mashable.com/2010/06/18/apple-no-donations-non-profit/
Are You Considering a Mobile App for Your Non-profit?: Fundraising IP
http://www.fundraisingip.com/fundraising/are-you-considering-a-mobile-app-for-your-non-profit/
Build Your App, No Coding Required
http://www.appmakr.com/
36. Find listings for our current season
of webinars and register at:
NonprofitWebinars.com
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Of: Sponsored by: