One of our client organizations recently discovered that more than 80% of their first time donors did not renew their support. We showed them that research has shown that it costs as much as 4.5 times more to acquire a first time donor as to renew an existing donor. Through an interactive examination of best practices in gift acknowledgement, recognition and donor cultivation, we will explore the value of stewardship as a revenue enhancer.
3. Today’s Speaker
David A. Mersky
Founder and Managing Director,
Mersky, Jaffe & Associates
Assisting with chat questions: Hosting:
April Hunt, Nonprofit Webinars Sam Frank, Synthesis Partnership
A Service
Of: Sponsored by:
38. Working in the Third Sector, enables us to
engage with others
• to build community
• to meet a bold challenge
• to make a difference in the world
• to save and change lives