Approximately 75% of nonprofits do not have any formal budget for recruiting employees, according to the 2011 Nonprofit Employment Trends Survey. Nonprofits need recruiting tools that are easy to implement, cost efficient and, most importantly, connect them with the best people. Social recruiting -- using social media to recruit staff -- does just that. And LinkedIn does social recruiting best. Now with more than 120 million individual members and over 6,000 employer customers, LinkedIn has given nonprofit organizations a new way to recruit. Whether you’re looking for an executive director, a grant writer, network administrator, program director, communications manager or receptionist, you can find people with the required skills and a passion for your cause by using LinkedIn. Plus, this spring LinkedIn instituted changes to make its network and services more affordable and accessible to eligible nonprofit organizations of all sizes. Including everything from job postings, employer marketing and recruitment tools for sourcing supporters, volunteers, board members and staff, these changes will help nonprofits find the talent they need to fulfill their missions now and in the future. Join us on November 2, 2011 at 10:00 a.m. EST to learn about their new programs designed just for you – the nonprofit professional. During this presentation we will share with you, and your peers, strategies needed to identify the talent and professional knowledge you need to maintain a personal and professional edge. This webinar is not only for you to learn about LinkedIn, but also for you to tell them what you need. Talk directly to HR social media and LinkedIn to experts about how you use the site and how it could be changed to better achieve your goals. This is unique access you don’t want to miss.

1. Nonprofit Recruiting Solutions
with LinkedIn
Bryan Breckenridge & Mac Smith
November 2, 2011
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2. INTEGRATED PLANNING
Advising nonprofits in: www.synthesispartnership.com
• Strategy
• Planning (617) 969-1881
• Organizational Development info@synthesispartnership.com
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3. Affordable collaborative data
management in the cloud.
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4. Today’s Speakers
Bryan Breckenridge Mac Smith
Nonprofit Success Enabler Director of Marketing
LinkedIn Nonprofit Solutions Nonprofit HR Solutions
Assisting with chat questions: Hosting:
April Hunt, Nonprofit Webinars Sam Frank, Synthesis Partnership
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5. Doing great work requires great people.
Nonprofit Social Recruiting with LinkedIn
5

6. Bryan Breckenridge @bgbreck
Nonprofit Success Enabler
LinkedIn Nonprofit Solutions bbreckenridge@linkedin.com
650-605-2684- office
LinkedIn | San Francisco Bay Area
Connections: 2,107 | Recommendations: 20 415-307-9361- mobile
Mac Smith @nonprofithrconf
Director, Marketing & Special Projects
Nonprofit HR Solutions psmith@nonprofithr.com
202-785-2060- office
Washington, DC Metro Area
Connections: 364 | Recommendations: 6 540-412-8783- mobile
6

7. 2800 Nonprofit join
LinkedIn per day.
2+
mil
3+
mil
7

8. 2011 Nonprofit Employment
Trends Survey Findings
KEY RECRUITMENT FINDINGS
1. FAILURE TO PRIORITIZE HR LIMITS RESULTS AND INCREASES
RISK AND COSTS.
2. IT’S STILL “WHO YOU KNOW ” WHICH WORKS THE BEST WHEN IT
COMES TO NONPROFIT RECRUITMENT.
3. OVER-RELIANCE ON NETWORKS MAY BE PRESENTING
CHALLENGES.
4. THERE IS A WEALTH OF OPPORTUNITIES TO EFFECTIVELY
MARKET JOB OPENINGS.
5. THERE ARE SIGNIFICANT OPPORTUNITIES TO LEVERAGE
SOCIAL NETWORKING SOURCES.
Find it at www.nonprofithr.com/survey

9. Failure to prioritize HR limits results and
increases risk and costs
 Limits the advancement of the organization’s mission
 Limits the development of teams and individuals
 Limits strategic perspective
 Increases exposure to legal risk
 Increases exposure to compliance infractions
 Potential increased costs

10. It’s still “who you know”
 Top 5 Recruitment Advertising Strategies
 Formal network of colleagues/nonprofits
 Informal network of colleagues/friends
 Newspaper (local online edition)
 CraigsList
 Newspaper (local print edition)
 Personal Network Sources
Formal network of
50% colleagues/nonprofits
50% Informal network of
colleagues/friends
Source: 2011 Nonprofit Employment Trends Survey

11. Over-reliance on networks may be presenting
challenges
 Though formal and informal networks yield significant results,
diversity challenges give pause for concern.
 While diversity is regarded as important, almost half of those who
indicate challenges say that the greatest diversity challenge is
balancing ethnic diversity – attracting qualified people of color.
 Dr. Ivan Misner is the Founder & Chairman of BNI, as well as a New
York Times best-selling author says, “It is human nature to
congregate with people that are very much like us. People tend to
cluster together based on education, age, race, professional status,
etc.. The bottom line is that we tend to hang out with people who
have similar experiences or perspectives as ours.”

12. There is a wealth of opportunities to effectively
market job openings
Source: 2011 Nonprofit Employment Trends Survey

13. There are significant
opportunities to leverage
social networking sources
Source: 2011 Nonprofit Employment Trends Survey

14. Recruitment and LinkedIn Now
 86% of hiring managers use
LinkedIn*
 80% of organizations find
talent on LinkedIn*
 1 in 5 organizations use
“social media” to “research”
job candidates*
– 1 in 3 “rejected” candidate
because of what they found*
Source: *CareerEnlightenment.com

15. Connect the world’s professionals to make
them more productive and successful
LinkedIn Nonprofit Solutions
Enable nonprofits to engage what they
need to succeed
15

16. Nonprofit HR/Recruiting Statistics
Free
Tools
Paid
Tools
See HR/TA Have dedicated Have a recruiting
as vital to mission. HR/TA Budget.
Source- 2010 study of 450 nonprofits by Nonprofit HR Solutions. 16

17. Tell your employer story.
Recruit staff & supporters.
Engage key audiences.
Boost Productivity.
17

18. Nonprofits are social recruiting on LinkedIn
18

19. Do we understand Active vs. Passive Candidates?
Active Candidates Passive Candidates
- Will apply @ your site - Don’t have a current resume
- Listen to opportunities - May not listen to opportunities
- Respond quickly - May not respond to “apply now”
- Seek information - Higher bar to respond

20. Four questions to ask.
Understanding Positioning
our target candidate our organization as an
audience? “employer of choice”?
Measuring Results Engaging
of our sourcing and posting? top passive talent?

21. Tell your employer story.
6 Recruit staff & supporters.
Engage key audiences.
3
Boost Productivity.
21

22. 1.) Tell your story.
22

23. 2.) Make one of these.
”InMap”
23

24. Ele’s Place does. 9 staff 23 “employees”.
24

25. 3.) Tell your org story.
1.) Promote
. 2.) Update
3.) Ask
1.)
2.)
3.)
25

26. Taproot Foundation loves using “Admin Tools”
26

27. 4.) Live on “Advanced Search”
27

28. 5.) Engage & promote with “Groups”
Join & participate
Launch one
Post Jobs
21K 3K 2K
Chronicle of VolunteerMatch.org
Philanthropy NTEN
76K+ Nonprofit Groups.
28

29. 6.) Involve Marketing
“Followers” are good
29

30. LinkedIn Tips Recap
1. Tell your story
2. Create InMap
3. Tell the Org story
4. Use Advanced Search
5. Engage with Groups
6. Enlist Marketing
30

31. Invest in these areas.
Understanding Positioning
our target candidate our organization as an
audience? “employer of choice”?
Measuring Results Engaging
of our sourcing and posting? top passive talent?

32. Tell your employer story.
6 Recruit staff & supporters.
3 Engage key audiences.
Boost Productivity.
32

33. 33

34. 1.) A Career Page brings your employer story to top candidates.
83 PPFA Center Affiliate CEO’s said recruiting is biggest challenge.
34

35. 2.) Jobs Network pursues passive candidates.
added 2 board members in minutes.
35

36. 3.) LinkedIn Recruiter helps you find & contact the needles.
LinkedIn Recruiter: Search Results (848) Save this search
Keyword: (“major gifts”- Location: SF & NYC - Industry: Nonprofit or Philanthropy)
36

37. 37

38. Relationship Management
The purpose of the Relationship Management role is to serve as a single point of contact responsible for ensuring the total success and satisfaction of
our relationship. This will be achieved through proactive, consultative interactions that focus on maximizing the full potential of LinkedIn solutions.
One of the key areas of emphasis will be on end user success and engagement. Your Relationship Manager will work with you ensure that best
practices are utilized and reinforced. Additionally, you will be kept up to date on industry trends and how LinkedIn’s solutions address the evolving
recruitment challenges faced by our growing client base.
Your Relationship Manager is:
• A dedicated business contact
• Focused on client success
• Proactive and consultative
• A subject matter expert
Enterprise Support
LinkedIn’s Enterprise Support team provides assistance for both technical and non-technical related issues and questions. US hours of operation are
7am-6pm Monday through Friday (Central Standard Time) when our reps will provide email support and telephone contact by the representative
assigned to your issue. LinkedIn’s Enterprise Support team is also able to escalate other issues to LinkedIn’s Engineering and Web Operations team.
Support options include:
• Dedicated enterprise service team
• Email support with rapid response, phone support based on your issue
• 24x7 access to online help and a knowledge base on answers at your fingertips
• Proactive communication of site issues and maintenance upcoming
• Escalation of issues internally when needed
Channing Berry
Relationship Manager
- LinkedIn Internet San Francisco
Education
Learning to use LinkedIn Recruiter can be accomplished in various formats.
• Online on-demand training for viewing at your leisure
• Instructor led weekly classes for when you have questions
• Tip sheets as a reference (How to post a job, How to search, Boolean Search tips and more)
• Webcasts with industry experts to help you be more effective in your day to day recruiting strategy
Recruiting Solutions confidential

39. Learn more about LinkedIn Nonprofit Solutions.
39

40. Contact us to move forward.
40

41. Nonprofit HR Solutions
 About us
– Nonprofit HR Solutions is the nation's only full-service consulting firm
dedicated exclusively to meeting the human resources needs of nonprofit
organizations. Since 2000, Nonprofit HR Solutions has worked
exclusively with the nonprofit sector, generating results for organizations
supporting advocacy, health and human services, arts and culture,
education, the environment, faith-based missions and more.
For more information on Nonprofit HR Solutions, please call
202.785.2060 or visit www.nonprofithr.com.
 Our services
– HR Consulting & Outsourcing
– Executive Search
– Staffing
– The HR Cooperative
– Nonprofit Human Resources Conference (Oct 7-9, 2012)
– Nonprofit HR Symposia Series (Spring 2012)
– Nonprofit Employment Trends Survey (Winter 2012)

42. Thank You!
bbreckenridge@linkedin.com
psmith@nonprofithr.com
42

43. Find listings for our current season
of webinars and register at:
NonprofitWebinars.com
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Of: Sponsored by: