More Related Content Similar to 5 Ways to Ratchet Up Your Fundraising Using LinkedIn Similar to 5 Ways to Ratchet Up Your Fundraising Using LinkedIn (20) 5 Ways to Ratchet Up Your Fundraising Using LinkedIn1. 5 Ways to Ratchet Up Your Fundraising
Using LinkedIn
Geri Stengel, Marc W. Halpert & Maria Semple
October 2, 2012
A Service
Of: Sponsored by:
2. Protecting and Preserving the www.cjwconsulting.com
Institutional Memories of
Nonprofits Since 1993 (866) 598-0430
info@cjwconsulting.com
A Service
Of: Sponsored by:
4. Today’s Speakers
Geri Stengel
President
Ventureneer
Maria Semple
Principal
The Prospect Finder
Marc Halpert
Managing Partner
Your Best Interest
Assisting with chat questions: Hosting:
Jamie Maloney, Nonprofit Webinars Cheri J Weissman, CJW Consulting & Services, Inc.
A Service
Of: Sponsored by:
5. 5 Ways to Ratchet Up Your
Fundraising Using LinkedIn
Nonprofit Webinars
October 2, 2012
Marc Halpert, Maria Semple,
Geri Stengel
5 © 2012 Ventureneer. All rights reserved.
6. Agenda
• The Lay of the Land
• Looking Your Best
• Finding What You’re
Looking For
• Getting That All
Important Intro
• Case Study: Finding
Donors, Board Members
and Partners
• Building Relationships
• Other LinkedIn Uses
• Q&A
6 © 2012 Ventureneer. All rights reserved.
7. A Roadmap to Successful Use of Linked in 5 Steps
1. Polish your profile so you and your organization shine bright
2. Increase your visibility with keywords
3. Research potential major donors
4. Meet the people you want to know
5. Build long-term relationships
7 © 2012 Ventureneer. All rights reserved.
8. The Lay of the Land
8 © 2012 Ventureneer. All rights reserved.
9. Nonprofits Not Taking Advantage of LinkedIn’s Abilities
52%
44% 43%
38%
29%
23%
14%
10%
7%
Research Database Get Introduction Talent Recruitment
Nonprofits Small Businesses Power Users
Source: Ditch Digital Dabbling: How Small Businesses + Nonprofits Can Master Online Marketing
9 © 2012 Ventureneer. All rights reserved.
10. LinkedIn Usage and Effectiveness
80%
70%
51%
39%
15%
11%
Use Very Effective Rating
Nonprofits Small Businesses Power Users
Source: Ditch Digital Dabbling: How Small Businesses + Nonprofits Can Master Online Marketing
10 © 2012 Ventureneer. All rights reserved.
11. The More You Put In the More You Get Out
Nonprofits Power Uses
Complain 44% 17%
Fully Embraces 31% 70%
Source: Ditch Digital Dabbling: How Small Businesses + Nonprofits Can Master Online Marketing
11 © 2012 Ventureneer. All rights reserved.
13. Goal: How to Make LinkedIn Tell Others
13 © 2012 Ventureneer. All rights reserved.
14. 14 © 2012 Ventureneer. All rights reserved.
15. 15 © 2012 Ventureneer. All rights reserved.
16. 16 © 2012 Ventureneer. All rights reserved.
17. 17 © 2012 Ventureneer. All rights reserved.
18. 18 © 2012 Ventureneer. All rights reserved.
19. 19 © 2012 Ventureneer. All rights reserved.
20. 20 © 2012 Ventureneer. All rights reserved.
21. 21 © 2012 Ventureneer. All rights reserved.
22. 22 © 2012 Ventureneer. All rights reserved.
23. 23 © 2012 Ventureneer. All rights reserved.
24. 24 © 2012 Ventureneer. All rights reserved.
25. 25 © 2012 Ventureneer. All rights reserved.
26. 26 © 2012 Ventureneer. All rights reserved.
27. 27 © 2012 Ventureneer. All rights reserved.
28. 28 © 2012 Ventureneer. All rights reserved.
29. 29 © 2012 Ventureneer. All rights reserved.
30. 30 © 2012 Ventureneer. All rights reserved.
32. Volunteer Experience & Causes
32 © 2012 Ventureneer. All rights reserved.
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Sep 2011
34. Just Some of the Free LinkedIn Apps
34 © 2012 Ventureneer. All rights reserved.
35. Make a Company Profile Page
35 © 2012 Ventureneer. All rights reserved.
36. 36 © 2012 Ventureneer. All rights reserved.
37. To learn more about
company profile pages
for nonprofits, see:
http://connect2collaborate.
wordpress.com/why-linkedin-
company-pages-matter-to-
non-profits/
37 © 2012 Ventureneer. All rights reserved.
39. Several Ways to Prospect
• Using Advanced Search Feature
• Mining Your First Degree Connections
• Finding and Mining Groups
39 © 2012 Ventureneer. All rights reserved.
42. Focus: 1st Degree Connections, 2nd Degree
Connections and Members of My Shared Groups
42 © 2012 Ventureneer. All rights reserved.
43. Search Yielded 157 Results. YOURS different.
43 © 2012 Ventureneer. All rights reserved.
44. Save Your Searches! Puts LinkedIn on auto-pilot for You
44 © 2012 Ventureneer. All rights reserved.
45. Several Ways to Prospect
• Using Advanced Search Feature
• Mining Your First Degree Connections
• Finding and Mining Groups
45 © 2012 Ventureneer. All rights reserved.
46. Peruse List – Find Opportunities for Intro
46 © 2012 Ventureneer. All rights reserved.
47. Getting That Intro
• Use LinkedIn’s Built-in system for connecting through a
contact
• Invite the person to connect directly with you. Make sure you
personalize the invitation to connect
• Old School works too: Call your 1st degree contact to see how
well they know your prospect and would be willing to initiate an
introduction on your behalf
47 © 2012 Ventureneer. All rights reserved.
48. Several Ways to Prospect
• Using Advanced Search Feature
• Mining Your First Degree Connections
• Finding and Mining Groups
48 © 2012 Ventureneer. All rights reserved.
49. How to Find Groups
• Use the Search box and begin typing in words describing what
you are looking for. (Don’t forget to change the drop down
menu to ‘groups’)
• See what Groups your own 1st degree connections are joining.
They may be right for you, too!
49 © 2012 Ventureneer. All rights reserved.
51. What to Do Once You’ve Joined a LinkedIn Group
• Monitor the Discussions and participate where you can add
value
• Start your own Discussions about topics of interest to this
Group
• Share your Upcoming Events within Groups. Events can be
listed in LinkedIn or you can even share a URL to an event
description online. Your choice!
51 © 2012 Ventureneer. All rights reserved.
52. How to Keep up With Group Discussions?
• In Account settings link, decide on the frequency of group
digest emails. No Email; Weekly; or Daily. Find the setting
that feels comfortable and won’t overwhelm you
• Some Groups are “Members Only” and require approval to
join. Discussions are seen only by members of this Group.
(Look for the lock symbol)
52 © 2012 Ventureneer. All rights reserved.
54. Inviting Group Members to Connect With You Directly
• Use LinkedIn’s filtering tool to help you find members where
you are 2nd degree connected
• Peruse those 2nd degree connections and broaden your
network further by sending an invitation to connect with you
54 © 2012 Ventureneer. All rights reserved.
55. Mining Groups for 2nd Degree Connections
55 © 2012 Ventureneer. All rights reserved.
57. 57 © 2012 Ventureneer. All rights reserved.
58. 58 © 2012 Ventureneer. All rights reserved.
59. 59 © 2012 Ventureneer. All rights reserved.
60. 60 © 2012 Ventureneer. All rights reserved.
62. Sample InMail Note
Dear xxx,
We share a number of connections on LinkedIn, and an interest in XXX.
I’m on the board of Praxis Housing, a homeless organization in NYC. I
am looking for good people to help with this great organization,
including opportunities from serving on a committee to joining our board.
Please let me know a good time to speak and your phone number.
Regards,
Geri
62 © 2012 Ventureneer. All rights reserved.
67. A Roadmap to Successful Use of Linked in 5 Steps
1. Polish your profile so you and your organization shine bright
2. Increase your visibility with keywords
3. Research potential major donors
4. Meet the people you want to know
5. Build long-term relationships
67 © 2012 Ventureneer. All rights reserved.
68. Resources
• 5 Ways to Make LinkedIn Board
Connect Work for Your Nonprofit
• Putting LinkedIn to Use for Your
Nonprofit
• LinkedIn Board Connect
• LinkedIn’s Learning Center for
Nonprofits
68 © 2012 Ventureneer. All rights reserved.
69. Connect With Us
Name Social Media
Geri Stengel http://www.linkedin.com/in/geristengel
http://www.facebook.com/Ventureneer
http://twitter.com/#!/ventureneer
Marc Halpert http://www.linkedin.com/in/marchalpert
http://www.connect2collaborate.com
http://twitter.com/#!/marchalpert
Maria Semple http://www.linkedin.com/in/mariasemple
http://www.facebook.com/TheProspectFinder
http://www.twitter.com/#!/mariasemple
Text PROSPECT to 22828 for research tips.
69 © 2012 Ventureneer. All rights reserved.
70. Find listings for our current season
of webinars and register at:
NonprofitWebinars.com
A Service
Of: Sponsored by: