Marketing Project

1. Product Presentation
Group 3

2. COMPANY
BACKGROUND

3. Pastry NAMED Inc. was established on January 18, 1966
Organized by a four boy buddies
Originated from a simple hobby making pastry
they established a small pastry shop named Shop of Sweets which later on
become and re-organized as Pastry NAMED Incorporation
This establishment focuses on making sweets product.
One of their new launch products is the Mr. P which was discovered by one of
the Board of Directors when he looks for a perfect recipe for his child who
prefers candies than any healthy foods.

4. Mission
Our product is commited to provide healthy
delicates that suits the taste of consumers and
thier budget as well.

5. Vission
Our vision is to serve the best ingredients for
the customers and to be known with this
product with our hard work and dedication to
our business also to become the customer’s
first choice and one of the famous pastillas in
the field of candies.

6. Objectives
• To provide healthy delicacies that suits the taste of
the consumers and to their budget as well.
• To promote vigorous competition among other
competitors by giving equilibrant and just price.

7. TARGET MARKET

8. THE PRODUCT

9. The Nature of the Product

10. The Product Parts and Features
• Generic Name : Snow Ball
• Brand : PNAMED
• Brand Name : Mr. P
• Trade Name : Pastry NAMED Incorporation
• Trade Mark :
• Product Servicing : Call us at Tel #: (082) 222 - 4824
Email us at: www.pnamedinc.com
Visit us: Maa Road, Davao City

11. The Product Parts and Features
Brand Mark Company Logo

12. The Product Parts and Features
Quality Mark

13. The Product Parts and Features
Barcode Product Warranties

14. The Product Parts and Features
Levels Types Kinds
Primary Foil Non-Biodegradable Disposable
Secondary Bottle Non-Biodegradable Reusable

15. THE PRICE

16. Pricing Strategy Used

17. Computation of Price
Variable Cost Php 15.00
Fixed Cost 650,000.00
Expected Unit Sales 80,000
Mark Up Percentage 25%
Unit Cost = Variable Cost + Fixed Cost /Unit Sales
= 15+ 650,000/80,000 = Php 23.13
Mark Up Cost = Unit Cost = 23.13 = Php 30.84
1 - % of Mark – up 1-.25
Break-even Volume = Fixed Cost = 650,000 = 41035
Price – Variable Cost 30.84 - 15.00

18. THE PLACE

19. Flow Chart of Distribution

20. Market Coverage Strategy

21. Strength of Distribution Strategy

22. THE PROMOTION

23. Use of Tri-Media
• TV Ads
• Radio Ads
• Prints Ads

24. TV Ads

25. Radio Ads

26. Prints Ads