2. Designed by New Haircut
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Designed by New Haircut
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02. The Problem
Industry Problems
The industry is highly disorganised with thousands of small to mid size firms
acting indepently.
-Finding an affordable architect and interior designer is hard
-There isnt a universal platform which gives an exhaustive idea of the
prices and options available.
-Most of them pick a designer based on recommendation from friends
and family.
Project Owner Problems
-Most Projects are not visible enough for them to approach
-Designers rely on personal connections and network to attain projects
Architect/Designer Problems
1
www.designbids.in
3. Designed by New Haircut
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Designed by New Haircut
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03. The Solution
DesignBids is a aggregator of architects and designers. It would centralize
the disorganised architecture ecosystem by bringing all small players
under one roof, and provide project owners a one stop destination to
find designers
Aggregation
Essentially project owners would post his design requirements and
receive bids/proposals from local architects/designers. The project-
owner would then pick one based on his Price, Portfolio, Experience and
Reviews.
Project Discovery and Bidding
Ideaboard is where one shops for idea, and share it with the designer.
These include Design Ideas, Ready made Plans, Home decor Products,
Designer Portfolios.
Contents are crowdsourced.
IdeaBoard
www.designbids.in
4. Designed by New Haircut
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Designed by New Haircut
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Market Opportunity Header
Most of this segment is highly disorganised. Furniture e-
commerce were the first to exploit this segment.
◉
It’s 24% is design services, the rest is products,furnitures
and ecommerce.
◉
80% of project owner dont use online portals for hiringa
designers. But rely on referals from friends and family.
◉
$19.7B
Home Design
and Decor
24%
of the market is
design services
80%
of home owners
hire by referals
04. Market Opportunity in India
3
www.designbids.in
5. Designed by New Haircut
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Designed by New Haircut
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Residential Projects
- Full home design
- Remodeling
- Interior
05. Target Customer
Office Projects
Commercial Projects
Design Firms
Contractors
Independent
Project
Owners
- Freelance architects( employed
elsewhere)
- Indepenant architect/designer
- Recent Graduates
- Contractors who use Predesigned Solutions
- Contractors who have architects/designers
as consultants.
- Small firms struggling to find projects
- Small and Mid size firms seeking more
projects
- Small Retail
- Cafe owners
- Restaurant/food outlets owners
- Startups
- SMB's
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Service
Providers
www.designbids.in
6. Designed by New Haircut
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Designed by New Haircut
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Bidding Platform
Project owners post their
requirements
Architects/designers bid on them
Projects
Use Project Owners post their
projects by filling out a
questionaire. Questions include a
description, Sq footage, budget,
deadlines, likes and dislikes etc.
They would also include a link to
their ideaboard
Bidding
You Designers and Architects submit
their proposals. These mainly
constitute a pitch, their price, and
time required
◉
Desktop Version
Mobile Version
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06. Product Demo
5
www.designbids.in
7. Designed by New Haircut
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Designed by New Haircut
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Ideaboard
Create you boards, and pin what
you like.
Pin Share it with your project, so
that designers understand your
vision.
Browse
Its has an infinite scroll UI.
designed for you to stumble upon
ideas.
Contents include Photographs,
Plans and drawings, Videos, and
Home decor Products.
PView , Pin , Like
YBy Hovering over the image you
would get the option to view , pin or
like it.
◉
Desktop Version
Mobile Version
◉
06. Product Demo
6
www.designbids.in
8. Designed by New Haircut
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Designed by New Haircut
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Conferences and Tradeshows
Our initial interactions with clients showed thatBuilding
Expos are a good place to find prospective project-
owners
◉
Referal Program
Webinar Series
IdeaBoard Challenge
Starting with Times Expo
IdeaBoard Challenge
It’ In order to crowdsource content for our ideaboard, a
national competition to create the best ideaboard ( 1st
prize- 1Lakh Rs). The winner would be from our friend
circle ensuring that we dont lose money.
◉
Webinar Series
By Leveraging the Archi Faculty of IIT Roorkee, a webinar
series for project owners( for passive marketing). Pilot
episode would be ' Vaastu and home decor' with Prof.
Chani.
◉
Referal Program for Brokers
Brokers selling new apartments , commerical spaces etc
can lead us to potential clients. We need to create
incentive for them to refer designbids.
◉
10 July
1 Sept
05Aug
20 July
07. Business Stratergies
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www.designbids.in
9. Designed by New Haircut
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Designed by New Haircut
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We have a distinct mechanism and vision which differentiates us from our competitors. Although some of their goals do
overlap with ours.
◉ Primary Segment
- Curated selection of designers,picks
2-3 designers for client based
on their requirements
Dwll.in Homado
Nestopia
Asklaila IndiamartJustdial Helpme
build
HouzifyZimply.in
UrbanClap Houzz
Zingy-
Homes
08. Competitive Landscape
8
◉ Secondary Segment
- Indian Copies of Houzz.com
- Browse ideas, Shop, Find Pros
◉ Tertiary Segment
- General Listing Sites
www.designbids.in
Acquired by
BedBathmore
Acquired by
Livspace
10. Designed by New Haircut
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Designed by New Haircut
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09. Revenue Streams
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Bid Credits
Currently all new users are assigned
5free credits. 5credits= Rs200
1credit for one bid, 3credits for
featuring a bid
Business Development Fee
Commission on every successful bid
Commission on every successful
customer acquisition
Service surcharge
Credit system for project posting( not
yet implemented)
For filtering out spammers and non-
serious clients
Premium accounts
Minimal annual fee
These accounts will be exempt from
furnishing bid money
Promotions
Charged service for architects to
promote their firm on the platform
Improved index rank
Advertisements
Relevant advertising on the
platform( Buidling Products and Services)
www.designbids.in
