1. Hacking GA4
for SEO
slideshare.net/NiteshSharoff
@NiteshSharoff
Nitesh Sharoff
GROWTHRUNNER

2. Nitesh sharoff
2
@NiteshSharoff #brightonSEO
Passionate about behavioural analytics, data modelling & AI
Trained 200+ people in GA/GTM
Worked with NET-A-PORTER, Wagamama, General Assembly & more
Ninja vegetable chopper
Analytics Consultant & Instructor @ Growth Runner

3. @NiteshSharoff #brightonSEO
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Google Analytics 4
Literally anyone who
works on a website

4. @NiteshSharoff #brightonSEO
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5. Event-driven
data model
@NiteshSharoff #brightonSEO
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A more comprehensive model
for all types of businesses

6. Machine
Learning
@NiteshSharoff #brightonSEO
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Integrated machine
learning capabilities
for deeper insights

7. Advanced
Analysis
@NiteshSharoff #brightonSEO
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New analysis tools for path
analysis, user lifetime value,
cohort analysis and funnels

8. Cross-device
Tracking
@NiteshSharoff #brightonSEO
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Tracking user
interactions across
multiple devices

9. Privacy-Centric
Design
@NiteshSharoff #brightonSEO
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Built-in controls for
data retention & compliance
with privacy regulations

10. @NiteshSharoff #brightonSEO
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Eight GA4
tips for SEO

11. I want to see my
search performance
within the platform
@NiteshSharoff #brightonSEO
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“”

12. Search Console reports
are available within GA4
@NiteshSharoff #brightonSEO
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13. @NiteshSharoff #brightonSEO
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14. My business isn’t
like other businesses
@NiteshSharoff #brightonSEO
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“”

15. Customize
the Navigation
@NiteshSharoff #brightonSEO
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19. How do I know
what content needs
a refresh?
@NiteshSharoff #brightonSEO
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“”

20. Enrich your data with
Event Parameters
@NiteshSharoff #brightonSEO
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21. @NiteshSharoff #brightonSEO
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page_view
page_title: “40+ GA4 Gotchas”

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page_view
page_title: “40+ GA4 Gotchas”
created_date: “May 2022”

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25. Visiting GA4 to look
for traffic changes
is a bit tedious
@NiteshSharoff #brightonSEO
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“”

26. Custom
Alerts
@NiteshSharoff #brightonSEO
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27. @NiteshSharoff #brightonSEO
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28. How do I know if
my site load speed
has improved?
@NiteshSharoff #brightonSEO
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“”

29. Track Speed
Metrics*
@NiteshSharoff #brightonSEO
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*with some help from
Google Tag Manager

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[ S O U R C E ]

31. How can I report on
SEO moving people
down the funnel?
@NiteshSharoff #brightonSEO
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“”

32. Content Marketing funnel
@NiteshSharoff #brightonSEO
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Top of the funnel
Educational content
Middle of the funnel
Production-orientated content
Bottom of the funnel
How to guides

33. Content Marketing funnel
@NiteshSharoff #brightonSEO
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How Growth Runner tracks
behaviour using GA4
How to Implement
GA4 on your site
Behavioural Analytics
tools (with examples)
Top of the funnel
Educational content
Middle of the funnel
Production-orientated content
Bottom of the funnel
How to guides

34. Audience Triggers
& Automated Events
@NiteshSharoff #brightonSEO
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35. @NiteshSharoff #brightonSEO
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36. Some of my organic
traffic is categorized as
Referral traffic
@NiteshSharoff #brightonSEO
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“”

37. Channel Grouping has
improved for Organic Search
@NiteshSharoff #brightonSEO
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38. @NiteshSharoff #brightonSEO
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[ S O U R C E ]

39. GA4 Channel
Grouping
definitions
@NiteshSharoff #brightonSEO
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[ S O U R C E ]

40. I want to combine
Ahref data with GA4 data
for more insights
@NiteshSharoff #brightonSEO
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“”

41. Free raw data
exports into GA4*
@NiteshSharoff #brightonSEO
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*Up to 1M rows a day,
BigQuery storage costs apply

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43. RECA
P
@NiteshSharoff #brightonSEO
Enable Search Console collections within
GA4
01
Customize your GA4 navigation
02
Enrich data with event parameters
03
Setup custom alerts for traffic changes in
GA4
04
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44. RECA
P
@NiteshSharoff #brightonSEO
Track Speed Metrics with GTM
05
Monitor conversions in your content
funnel with audiences & trigger events
06
Improve your channel groupings
07
Play with your raw data using free GA4
exports into BigQuery
08
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45. Thank you
I’d love to
stay in touch!
@NiteshSharoff #brightonSEO
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