Marketing plan few new mobile app-Trade Books

2. TRADE BOOKS
“The infinite book exchange”

4. It will provide customers their required books
from different sellers to choose from at rates
lesser than the original cost of books.
The need for something which doesn’t
already exist.
Lack of a quality book trading app.
To get as many potential users as possible.
Providing them with quality service.
Introducing new market strategies which will
be discussed in the upcoming slides.

6. COMPANY OVERVIEW
 Provides potential access to a wide variety of
books.
 Makes a significant contribution to the perceived
customer benefits of the end product.
 Difficult to imitate by competitors by introducing:
 Quick login.
 User friendly interface.
 Excellent viewing experience.

7. MARKET OVERVIEW
Entering the market of e-commerce through apps…….

8. OPPURTUNITIES & THREATS
• Customers can buy
products they exactly
need.
• Sellers get millions of
buyers.
• Diversification of its
portfolio to include
various other sub-
categories.
• Competitors like
quikr, olx, sell.com
etc.
• Funding of competitors
like Quickr by
investors.
• Offline stores like Big
Bazaar coming up with
marketing campaigns
to provided discounts
on old goods

9. TARGET CUSTOMERS
• One who has hobby of reading books like
novels and can’t afford costly books.
• Customers can be of any age bracket.
• People interested in selling books which are
of no use to them.
• People interested in keeping books for small
amount of time(can sell it back).

11. • Enrich portal design with colourful ads,
pictures and videos.
• Ability to Control selling, buying, &
community activity in My Account
section.
• Displaying ads on social networking
profile which leads to get more buyer
(Facebook Myspace, …)
• Mobile phone support & Multilingual
support.

13. OVERVIEW
 Apps based on exchange are very popular.
 New idea based app so more likely to get shared
on social media than other
types of content.
 App will help with both
buying and selling of
books.
 The strongest competitor is OLX & Quickr.
 It’s economical and technology based app.

14. POSITIONING
POP:
• 1.Featured ads.
• 2.Verification process is same.
• 3.Free of cost ads.
• 4.Interaction procedure is same.
POD:
• 1.Only for books, so chance of success is high as no other
apps concentrate only on books.
• 2.Exchange of eBooks is a new concept.
• 3.Barter system-exchange of one book in need for other if
both parties are interested is a new concept as both of
them are benefited without any money transactions.

15. TACTICS
 App will be launched worldwide.
App can be downloaded for free but
premium features can be used only when it is
bought.
First 1000 downloads will get the premium
version of the app.
 Price for premium version will be 3 USD.
Incentives will be given to regular users.

16. Free Features:
• 1.Post free ads.
• 2.Get 20% discount on 1st transaction.
• 3.5% of the cost of first book you sell will be credit
to the seller account.
Premium Features:
• 1.Ads posted by customers having premium account
will be listed first on the search menu.
• 2.Featured Ads which allows you to display your Ad
in a designated area and highlight your Ad giving it
better visibility.
FEATURES

17. PROMOTIONS
Building a micro site.
Build in social calls to action. Social word of
mouth is one of the best ways to grow user
base.
 Build in social sharing so users can brag about
what they’ve just accomplished.
 The tick mark which premium users get on their
profile will motivate free users to upgrade.
Creating a product video.

18. 1. Solid Contract With Software Provider
2. Involvement By Key Staff And
Resources
3. Plan How The Project Will Be
Managed
5. Development And Management Of A
Schedule.

19. Continued…..
6. Management Of An Issues List
7. Solid Testing
8. Training Program
9. Preparation For Live Event
10. Communication