Inbound 2019 & HubSpot Product Announcements - HUG Delhi

Niswey
NisweyDigital Marketing Company em Niswey
WELCOME
@hugdelhi
#INBOUND
@hugdelhi
VIDEO
INBOUND 2019
PRODUCT ANNOUNCEMENTS
Index of Announcements
● Dear HubSpot, I need this to be easier…
○ Contact De-duplication
○ Additional Enhancements
● Dear HubSpot, I need to scale faster…
○ All new App Marketplace
○ Sales Hub Professional & Marketing Hub Starter Pricing & Packaging
○ Facebook Messenger and Forms in Conversation Inbox
○ Additional Enhancements
● Dear HubSpot, I’m tight on budget…
○ Free Email & Ads
● Additional Resources
Fewer clicks, faster connections
This year, we’ve focused on improving the entire experience of the HubSpot Growth
Platform. As HubSpot becomes more sophisticated, we’re working to make sure
they’re easy for anyone to use.
VIDEO
CONTACT & COMPANY
DE-DUPLICATION
Contact De-Dupe
Duplicate data stinks. Finding dupes manually is
really hard. So we built a tool that uses AI to find
duplicate contacts and companies for you; this tool
makes merging them easy too.
Available Now | All Professional &
Enterprise Products
Company De-Dupe
Duplicate data stinks. Finding dupes manually is
really hard. So we built a tool that uses AI to find
duplicate contacts and companies for you; this tool
makes merging them easy too.
Available Now | All Professional &
Enterprise Products
VIDEO
Additional Ways HubSpot Has
Become Easier to Use
Workflow Management
Automation is central to gaining more efficiency,
and building a better experience for your
customers. Today, you can now organize workflows
with folders and merge branches with “go to”
actions.
Available Now | All Professional &
Enterprise Products
Native Lead Ad
Create Facebook Lead Ads within the familiar
HubSpot interface. Each step is clearly defined,
making it easy to deploy ads, and quickly see a
return on your investment.
Creation
Available Now | Free CRM
New Email Editor
Create beautiful emails that align with your brand,
and customers can’t help but click in just minutes.
Choose from dozens of pre-made templates, or
build your own.
& Templates
Available Now | Free CRM & All
Marketing Hub Tiers
New Knowledge Base Editor
We’ve also updated the editing experience in your
knowledge base and added new design templates,
giving you the flexibility to make your knowledge
base your own.
& Templates
Available Now | Service Hub
Professional & Enterprise
Sales Automation
Remove forms on meetings links for known
contacts, empower reps with new
question-and-answer fields for playbooks, and kick
off a task queue from any saved task filter to power
through your to-do list effortlessly.
Updates
Available Now | Sales Hub Professional
& Enterprise?
As companies scale, it gets harder for different teams to work together as one.
Gaps form in the customer experience, and growth eventually slows.
HubSpot gives your entire company a shared view of the customer. Today, you can
extend HubSpot with new integrations and enhancements to do more than ever while
maintaining a single view of the customer.
Meeting your growing needs
VIDEO
APP MARKETPLACE
App Marketplace
The new HubSpot app marketplace makes it easier
to find, understand, and install app integrations for
your HubSpot account, so you can connect your
data and improve your customer experience.
Available Now | All Products
VIDEO
Additional Enhancements to Grow
with HubSpot
FB Messenger with
With Messenger now in Conversations, you can
meet your buyers where they are. With Messenger
and HubSpot, you'll have more personal
conversations, build stronger relationships, and
remove friction from your customer's experience.
Chatflows
Beta | Conversations
Support Form in Inbox
Now live in the Conversation inbox, you can add
your support form as a channel. This allows you to
help customers directly from the inbox where you’re
already chatting with customers.
Conversations
Live | Conversations
Chatbot Improvements
With custom availability settings for chatbots and
advanced targeting for chatbots and live chat, these
two new beta features are here to help you grow
your conversational strategy and grow better.
Beta | All Products
Attribution Reporting
Beta | Marketing Hub Enterprise
Helps marketers understand trends and the journey
that someone takes from the first time they set foot
on your website to the time they become a
customer.
VIDEO
PRICING & PACKAGING
Sales Hub Professional
We’re bringing all-new features to Sales Hub
Professional to help you grow better.
● Sequences Improvements
● “Buy Now” Button
● eSignature
● Calculated Properties
Packaging Updates
Coming Soon | $500/mo with 5 seats
Sales Hub Professional
Marketing Hub Starter
We’re bringing all-new features to Marketing Hub
Starter to help you grow better.
● Landing Pages
● Kickback Emails
Packaging Updates
Coming Soon | $50/mo
Marketing Hub Starter
VIDEO
FREE EMAIL & ADS
Free Email
Create, personalize, and optimize your marketing
emails without waiting on designers or IT.
Available Now | All Products
Free Ads
Use CRM and web analytics data to inform your ad
campaigns and see exactly which ads are turning
prospects into loyal customers.
Available Now | All Products
VIDEO
THANKS!
LEARN. SHARE. GROW.
@hugdelhi
#GrowBetter
Lessons from
INBOUND 2019
377 sessions!
ABM Advertising Alignment Analytics Artificial Intelligence (AI) Audio Authenticity
Automation Blogging Branding Buyer's Journey ROI Calls to Action Campaigns
Content CRO Design Ecommerce Email Events Experiential Marketing Future
Marketing Global Growth Lead Generation Market Research Messaging Nurturing
Optimization Personalization Podcasting PR Product Product Marketing SEO Social
Media Storytelling Strategy Webinars Website Video VR/AR
Account Management Account-Based Selling Closing Techniques CRM Metrics
Negotiation Persuasion Pitching Prospecting I GIVE UP ReferralsSales CallsSocial
SellingConflict ResolutionCustomer ExperienceCustomer FeedbackCustomer
LoyaltyCustomer RetentionKnowledge BaseSocial Media Customer ServiceAcquisitionAngel
InvestorB2BB2CCapitalCash FlowCrowdfundingDebt
FinancingEnterpriseEntrepreneurshipEquity FinancingExit
StrategyFundraisingFundingMentorPre-SeedRiskSeedSeries AUnit EconomicsVCValue
CreationCompany CultureCreative MarketingMarketingAcceleratorConnect
IntegrationsCustomer SuccessLead NurturingSales EffectivenessSales
EnablementScalingSmarketingArtsDiversity &
InclusionFutureHiringInnovationLeadershipManagingPeople & CultureProductivityProject
ManagementSocial IssuesSpiritualityTeamworkTechnologyTrainingProduct
So let's focus on some big names
And the names are...
BRIAN HALLIGAN
DHARMESH SHAH
ELIZABETH GILBERT
BRYAN STEVENSON
ALEXIS OHANIAN
DAYMOND
JOHN
And they didn't talk much about marketing
Creating frictionless experiences
Facing fears
Embracing being a parent, at the workplace
Doing more for the less privileged
...and Relax!
Brian Halligan
Co-Founder of HubSpot
Fun fact
Calls himself Romeo's dad!
Learning from Experience Disruptors
"How they sell is why they win"
The new species and their adaptations
- Carvana: Experience-Market fit
- Atlassian: Frictionless
- Netflix: Personalized
- Glossier: Sell through your customers
- Chewy: Biz model busters
Learning from Experience Disruptors
Growing Better by Getting Bolder
Dharmesh Shah
Co-Founder of HubSpot
Fun fact
Introvert jokes machine!
Growing Better by Getting Bolder
Dharmesh Shah
Co-Founder of HubSpot
Fun fact
Introvert jokes machine!
Growing Better by Getting Bolder
FEAR OF
Commitment Making Uninspired
Compromises
Discomfort of
Difference
Surrendering to
Sameness
Change Stagnation
Being Inferior Being Untrustworthy
Disappointing a Few Not Delighting the
Many
Alexis Ohanian
Co-Founder, Reddit & Initialized Capital
Daymond John
CEO, FUBU
Investor on Shark Tank
Founder, Next Level Success
Empowering parents
Reddit user: I know everyone experiences failure once
in a while, but having it served to me firsthand coupled
with people laughing just destroyed my confidence.
Arnold Schwarzenegger: You should be proud that
you weren't afraid - not embarrassed that you failed.
You could have made excuses not to walk into the
door, but you didn't. You knew it would be hard, and it
would be uncomfortable, and it might be awkward -
and you did it anyway. That's courage.
Alexis Ohanian
Fun fact
He does a mean Schwarzenegger
impression!
Daymond John's neighbours!
Fun fact
LL Cool J sneaked in a line about John's
apparel brand, FUBU, in a Gap commercial!
Alexis is advocating for a federal law
mandating paid leave for birth parents,
adoptive parents, and caregivers.
Reddit gives 16 weeks
"No one should have to choose between
parenthood and work."
Daymond spoke about losing his life to
work. And rebuilding it.
And a lesson he learnt from his friend!
Empowering parents
Interesting Fact
He has hung out with Rosa Parks, the most well-known
woman of American Civil Rights movement
Founder & Executive Director of The Equal Justice
Initiative
Bryan Stevenson
"I have to close with Bryan Stevenson of the Equal
Justice Initiative. He pushed me to think and feel
things that I need - that I believe we all need to -
and I am committed to doing my part to
1. Get proximate to work for justice
2. Change the narratives that need changing
3. Stay hopeful
4. Dedicate myself to do things that are
uncomfortable and inconvenient."
Maureen Condon, PMG
Mass incarceration must stop!
4 Ways to Change the World
Fun fact from Eat, Pray, Love
Thums Up is described as, "sort of like Coca-Cola,
but with about nine times the corn syrup and triple
the caffeine."
Elizabeth Gilbert
Author
A JOLT!
"What are you willing to give up to have the life you
pretend you want?"
How?
Priorities
Boundaries
Mysticism
Know what you love, keep it sacred and know
viscerally that it's going to be fine.
R E L A X
"What are you willing to give up to have the life you
pretend you want?"
Questions?
LEARN. SHARE. GROW.
@hugdelhi
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Inbound 2019 & HubSpot Product Announcements - HUG Delhi

  • 4. Index of Announcements ● Dear HubSpot, I need this to be easier… ○ Contact De-duplication ○ Additional Enhancements ● Dear HubSpot, I need to scale faster… ○ All new App Marketplace ○ Sales Hub Professional & Marketing Hub Starter Pricing & Packaging ○ Facebook Messenger and Forms in Conversation Inbox ○ Additional Enhancements ● Dear HubSpot, I’m tight on budget… ○ Free Email & Ads ● Additional Resources
  • 5. Fewer clicks, faster connections This year, we’ve focused on improving the entire experience of the HubSpot Growth Platform. As HubSpot becomes more sophisticated, we’re working to make sure they’re easy for anyone to use.
  • 7. Contact De-Dupe Duplicate data stinks. Finding dupes manually is really hard. So we built a tool that uses AI to find duplicate contacts and companies for you; this tool makes merging them easy too. Available Now | All Professional & Enterprise Products
  • 8. Company De-Dupe Duplicate data stinks. Finding dupes manually is really hard. So we built a tool that uses AI to find duplicate contacts and companies for you; this tool makes merging them easy too. Available Now | All Professional & Enterprise Products
  • 9. VIDEO Additional Ways HubSpot Has Become Easier to Use
  • 10. Workflow Management Automation is central to gaining more efficiency, and building a better experience for your customers. Today, you can now organize workflows with folders and merge branches with “go to” actions. Available Now | All Professional & Enterprise Products
  • 11. Native Lead Ad Create Facebook Lead Ads within the familiar HubSpot interface. Each step is clearly defined, making it easy to deploy ads, and quickly see a return on your investment. Creation Available Now | Free CRM
  • 12. New Email Editor Create beautiful emails that align with your brand, and customers can’t help but click in just minutes. Choose from dozens of pre-made templates, or build your own. & Templates Available Now | Free CRM & All Marketing Hub Tiers
  • 13. New Knowledge Base Editor We’ve also updated the editing experience in your knowledge base and added new design templates, giving you the flexibility to make your knowledge base your own. & Templates Available Now | Service Hub Professional & Enterprise
  • 14. Sales Automation Remove forms on meetings links for known contacts, empower reps with new question-and-answer fields for playbooks, and kick off a task queue from any saved task filter to power through your to-do list effortlessly. Updates Available Now | Sales Hub Professional & Enterprise?
  • 15. As companies scale, it gets harder for different teams to work together as one. Gaps form in the customer experience, and growth eventually slows. HubSpot gives your entire company a shared view of the customer. Today, you can extend HubSpot with new integrations and enhancements to do more than ever while maintaining a single view of the customer. Meeting your growing needs
  • 17. App Marketplace The new HubSpot app marketplace makes it easier to find, understand, and install app integrations for your HubSpot account, so you can connect your data and improve your customer experience. Available Now | All Products
  • 18. VIDEO Additional Enhancements to Grow with HubSpot
  • 19. FB Messenger with With Messenger now in Conversations, you can meet your buyers where they are. With Messenger and HubSpot, you'll have more personal conversations, build stronger relationships, and remove friction from your customer's experience. Chatflows Beta | Conversations
  • 20. Support Form in Inbox Now live in the Conversation inbox, you can add your support form as a channel. This allows you to help customers directly from the inbox where you’re already chatting with customers. Conversations Live | Conversations
  • 21. Chatbot Improvements With custom availability settings for chatbots and advanced targeting for chatbots and live chat, these two new beta features are here to help you grow your conversational strategy and grow better. Beta | All Products
  • 22. Attribution Reporting Beta | Marketing Hub Enterprise Helps marketers understand trends and the journey that someone takes from the first time they set foot on your website to the time they become a customer.
  • 24. Sales Hub Professional We’re bringing all-new features to Sales Hub Professional to help you grow better. ● Sequences Improvements ● “Buy Now” Button ● eSignature ● Calculated Properties Packaging Updates Coming Soon | $500/mo with 5 seats Sales Hub Professional
  • 25. Marketing Hub Starter We’re bringing all-new features to Marketing Hub Starter to help you grow better. ● Landing Pages ● Kickback Emails Packaging Updates Coming Soon | $50/mo Marketing Hub Starter
  • 27. Free Email Create, personalize, and optimize your marketing emails without waiting on designers or IT. Available Now | All Products
  • 28. Free Ads Use CRM and web analytics data to inform your ad campaigns and see exactly which ads are turning prospects into loyal customers. Available Now | All Products
  • 32. 377 sessions! ABM Advertising Alignment Analytics Artificial Intelligence (AI) Audio Authenticity Automation Blogging Branding Buyer's Journey ROI Calls to Action Campaigns Content CRO Design Ecommerce Email Events Experiential Marketing Future Marketing Global Growth Lead Generation Market Research Messaging Nurturing Optimization Personalization Podcasting PR Product Product Marketing SEO Social Media Storytelling Strategy Webinars Website Video VR/AR Account Management Account-Based Selling Closing Techniques CRM Metrics Negotiation Persuasion Pitching Prospecting I GIVE UP ReferralsSales CallsSocial SellingConflict ResolutionCustomer ExperienceCustomer FeedbackCustomer LoyaltyCustomer RetentionKnowledge BaseSocial Media Customer ServiceAcquisitionAngel InvestorB2BB2CCapitalCash FlowCrowdfundingDebt FinancingEnterpriseEntrepreneurshipEquity FinancingExit StrategyFundraisingFundingMentorPre-SeedRiskSeedSeries AUnit EconomicsVCValue CreationCompany CultureCreative MarketingMarketingAcceleratorConnect IntegrationsCustomer SuccessLead NurturingSales EffectivenessSales EnablementScalingSmarketingArtsDiversity & InclusionFutureHiringInnovationLeadershipManagingPeople & CultureProductivityProject ManagementSocial IssuesSpiritualityTeamworkTechnologyTrainingProduct
  • 33. So let's focus on some big names
  • 34. And the names are... BRIAN HALLIGAN DHARMESH SHAH ELIZABETH GILBERT BRYAN STEVENSON ALEXIS OHANIAN DAYMOND JOHN
  • 35. And they didn't talk much about marketing Creating frictionless experiences Facing fears Embracing being a parent, at the workplace Doing more for the less privileged ...and Relax!
  • 36. Brian Halligan Co-Founder of HubSpot Fun fact Calls himself Romeo's dad! Learning from Experience Disruptors
  • 37. "How they sell is why they win" The new species and their adaptations - Carvana: Experience-Market fit - Atlassian: Frictionless - Netflix: Personalized - Glossier: Sell through your customers - Chewy: Biz model busters Learning from Experience Disruptors
  • 38. Growing Better by Getting Bolder Dharmesh Shah Co-Founder of HubSpot Fun fact Introvert jokes machine!
  • 39. Growing Better by Getting Bolder Dharmesh Shah Co-Founder of HubSpot Fun fact Introvert jokes machine!
  • 40. Growing Better by Getting Bolder FEAR OF Commitment Making Uninspired Compromises Discomfort of Difference Surrendering to Sameness Change Stagnation Being Inferior Being Untrustworthy Disappointing a Few Not Delighting the Many
  • 41. Alexis Ohanian Co-Founder, Reddit & Initialized Capital Daymond John CEO, FUBU Investor on Shark Tank Founder, Next Level Success Empowering parents
  • 42. Reddit user: I know everyone experiences failure once in a while, but having it served to me firsthand coupled with people laughing just destroyed my confidence. Arnold Schwarzenegger: You should be proud that you weren't afraid - not embarrassed that you failed. You could have made excuses not to walk into the door, but you didn't. You knew it would be hard, and it would be uncomfortable, and it might be awkward - and you did it anyway. That's courage. Alexis Ohanian Fun fact He does a mean Schwarzenegger impression!
  • 43. Daymond John's neighbours! Fun fact LL Cool J sneaked in a line about John's apparel brand, FUBU, in a Gap commercial!
  • 44. Alexis is advocating for a federal law mandating paid leave for birth parents, adoptive parents, and caregivers. Reddit gives 16 weeks "No one should have to choose between parenthood and work." Daymond spoke about losing his life to work. And rebuilding it. And a lesson he learnt from his friend! Empowering parents
  • 45. Interesting Fact He has hung out with Rosa Parks, the most well-known woman of American Civil Rights movement Founder & Executive Director of The Equal Justice Initiative Bryan Stevenson
  • 46. "I have to close with Bryan Stevenson of the Equal Justice Initiative. He pushed me to think and feel things that I need - that I believe we all need to - and I am committed to doing my part to 1. Get proximate to work for justice 2. Change the narratives that need changing 3. Stay hopeful 4. Dedicate myself to do things that are uncomfortable and inconvenient." Maureen Condon, PMG Mass incarceration must stop! 4 Ways to Change the World
  • 47. Fun fact from Eat, Pray, Love Thums Up is described as, "sort of like Coca-Cola, but with about nine times the corn syrup and triple the caffeine." Elizabeth Gilbert Author
  • 48. A JOLT! "What are you willing to give up to have the life you pretend you want?"
  • 49. How? Priorities Boundaries Mysticism Know what you love, keep it sacred and know viscerally that it's going to be fine. R E L A X "What are you willing to give up to have the life you pretend you want?"