2. Introducing QUATTRO
SEDAN - the leading car manufacturer in India.
Launching the S 4 series QUATTRO.
Quattro is an eco friendly car.
Entry level luxury car.
First car in India to collate luxury, automation and dual
3. Features of QUATTRO
Quattro uses two motors to make vehicle run.
Electric motor is recharged during driving both from the
burning of fuel as well as from the kinetic energy that is
recaptured while applying breaks.
The Automated Guiding (AG) chip set in the car help the
car to work as automatic car during emergency situation.
Car have the capacity to control itself, park safely and run
for the time period of 15 minutes.
4. Technology Advancement
Regenerative Breaking System
Kinetic energy created by applying breaks gets converted
to electrical energy and hence internal batteries are
Excitation current is created at the time of applying
This current is also used by AG chip for charging.
The ON key in the gear has a link with AG chip for
automatic running of car.
9. Gap Analysis of QUATTRO
Emission of toxic gas is less : 50% less carbon dioxide
and 90% less carbon monoxide
Better Fuel Economy: 25% better than conventional cars
Reduce dependence on oil
15. Consumer Analysis
Targeting age group between 22 – 60.
48% of whole market comprises people of age group 30-
They are aware about the pollution hazards and these
people wish to make environment pollution free.
Aged people can make use of automation during the time
Middle Class family can afford the car.
Upper Class family can showcase their pride and gain the
QUATTRO fulfills the dream of buying a big car with
less expense and high quality
17. Market positioning stratergy
Solution for environmental pollution
More benefits in less price
Alternative to conventional cars those are expensive,
costly to maintain and high fuel consuming rate
First car in India to give sporty appearance with luxury
First 20 customers will get car on 20% of the down
payment and can pay the rest in easy installments
that will be free of interest.
Booking can be done online through