The Segmentation,Targeting,Poisitioning model is useful when creating marketing communications plans since it helps marketers to register premise and then develop and deliver customize and relevant messages to engage with different audiences.

1. Marketing tips by Nino joseph mihilli
These marketing tips and ideas can help anyone achieve better sales results, so take a few moments to
study them. I hope you find the following marketing tips and ideas useful. More importantly, I hope you
do something with them.
 Throw that old marketing guide in the bin!
: If you want to avoid wasting stacks of money and missing countless sales opportunities, throw
your old marketing guides and audio programs in the recycling bin! You need to know what
works today and the marketing landscape changes rapidly.
So, before putting any marketing tips or marketing tactics into place, check the date of the
information you are using.
 Content marketing:-Learn how to use content to market your business!
Content marketing works. In fact, so long as the material you produce is of extremely good
quality, Content Marketing can work REALLY well. Last year, I generated over £150,000 in
fees and sales from this blog, exclusively through Content Marketing. You may or may not be
familiar with the phrase Content Marketing, yet you visit content marketing sites every time you
access the Internet. When you visit news sites, entertainment sites or blogs like this, which offer
business advice, you are visiting a site that uses content (useful information) to market itself.
Content Marketing can successfully be used to market any type of business and it is unbeatable
when it comes to attracting new clients, sales leads, inquiries and subscribers.
 Email marketing – Start using email marketing NOW
email marketing is extremely cost effective and one of the most powerful marketing tools
available to small businesses. This is because it provides predictable results and costs little or
nothing to useusiness owners who spent time and money building their Facebook Page
discovered in 2013, that Facebook is showing their posts to just a tiny fraction of their fans. If
they want all their Facebook fans to see their posts, they now need to pay Facebook. Facebook
owns their network! This change of the rules is a perfect example of why you need to avoid
outsourcing your network, to a social network. Email marketing puts you in control and allows
you to build an increasingly valuable asset.
 Internet marketing – Start taking your website seriously
Most small businesses are unaware that their website is capable of being a 24/7, lead generating
or sales machine.

2.  Use inbound or ‘attraction marketing’ — not pursuit marketing
I am sure you will have noticed what happens whenever a beautiful woman or a handsome man
walks into a crowded room or a bar? People look at them. In fact, some people will actually
walk over to them and offer them a drink or strike up a conversation with them. The reason we
call these kind of physically striking people ‘attractive’ is that they literally attract the attention
and also the interest of other people.
So, you might be wondering at this point, what this has to do with you and your marketing? The
most successful businesses ALL use the same power of attraction I just highlighted, in order to
attract sales, clients readers or customers. The most successfully marketed businesses gain the
attention and interest of potential clients by making themselves attractive.
 Do some competitor research
It’s impossible to effectively sell or market your services unless you have researched your
competitors. You need to know what offers, guarantees, prices or fees you are selling against, in
order to make YOUR offering the most attractive to potential clients.
In my experience, business owners often assume that the service they offer to potential clients is
superb, when in reality it’s pretty average, when compared to what their competitors are offering.
One of the reasons for this, is that a key way service providers gather feedback on their
competitors, is when they speak with former clients of their competitors. An accountant, for
example, speaking with the disgruntled, former client of one of her competitors is likely to get a
very biased, worst case scenario view.
 Joint Venture
Sometimes known as a J.V, a Joint Venture is where you and another business or person get
together to (usually) cross-market your services. The key to Joint Venture success, is to find

3. someone credible, who offers a non-conflicting product or service to the exact same profile of
person or business as you do.
So, if you sell recruitment services to the hospitality industry and they sell employee benefits
packages to the hospitality industry – BINGO! They can include one of your flyers or letters in
one of their mailings and you can do the same for them; everybody wins. Avoid doing a Joint
Venture with anyone who contacts you via email, unless of course you know them or can check
them out. If in doubt, leave it.
 Endorsed Relationships
An endorsed relationship is similar to a joint venture – But with a massive difference: The person
you do the venture with actually gives you their professional or personal endorsement. This is
marketing gold dust.
For example: Rather than just slipping one of YOUR marketing flyers in with one of THEIR
client mailings (as they would in a Joint Venture), they actually write to their clients and give
you their full endorsement.
An endorsed relationship is one of the most powerful marketing tools on the planet. I have seen
endorsed mail shots and emails return a 90% positive response rate.
 Don’t mistake movement for progress
I have worked with thousands of businesspeople and found something amazing. The owners of
under performing businesses almost always work just as hard, and sometimes even harder, than
the owners of successful ones. At first glance, this doesn’t seem to make sense – until you dig a
little deeper and realise that the reason their hard work is getting them nowhere, is that they
mistake movement for progress..
If you find yourself working hard on your marketing and NOT getting the sales results you want,
STOP! Make sure you are doing the right things, then ensure you are doing them correctly. If
you are not already doing any of the above marketing activities – give them a go because we
already know they work extremely well. That’s a great place to start.
 Hustle… do ALL the work!
The Internet is packed with people selling the idea that you can automate your way to success.
They offer products, programs, webinars, seminars and services, which promise shortcuts to
success.
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