1.
W e l c o m e

2.
D r i f t H o t e l c o .
- Client Overview -
Independent hotel company encourage
spaces that promote social interaction
with a “pared down, do-it-yourself
atmosphere”.
Inspired by the idea of “traveling
without a destination” & geared for
the independent traveler seeking new
experiences in new places.
W h o t h e y a r e :

3.
To create a place where individuals can
escape the chaos of everyday life and
reconnect with themselves within their stay..
A hotel placed in an environment where
travelers are gravitated to.
T H E O B J E C T I V E :
T H E S O L U T I O N :
P r o j e c t O v e r v i e w
Lets get Started.

4.
D E S T I N A T I O N : I C E L A N D

5.
T h e N e w l o c at i o n
Drift Hotel want to expand their
brand to a new exotic destination
that is on the rise.
W h y ?
00 02 04 06 1108 1301 03 05 1007 1209 14
Holiday / Vacation
Conference / Meeting
Visiting Friends / Family
Event in Iceland
Business / Employment
Study / Research
Overnight Stays:
Travel Reasons:

6.
Winter
34 years
And younger
35-54 Years
55 years
Up
Summer
47.0%
33.4%
19.6%
43.5%
35.2%
21.4%
Winter
Male
Female
Summer
49.1%
50.9%
42.7%
57.3%
Gender:Age:
T h e u s e r s
Who is vis iting Iceland

7.
South
‘13
‘14
Capital WestEast N o rth
Where People Travel to In Iceland:
‘13
‘13
‘13
‘13 ‘14
‘14
‘14
‘14

8.
South
‘13
‘14
Capital WestEast N o rth
Where People Travel to In Iceland:
‘13
‘13
‘13
‘13 ‘14
‘14
‘14
‘14
W h e r e i n I c e l a n d ?
Location.

9.
South
‘13
‘14
Capital WestEast N o rth
Where People Travel to In Iceland:
‘13
‘13
‘13
‘13 ‘14
‘14
‘14
‘14
W h e r e i n I c e l a n d ?
Location.

10.
South
‘13
‘14
Capital WestEast N o rth
Where People Travel to In Iceland:
‘13
‘13
‘13
‘13 ‘14
‘14
‘14
‘14
W h e r e i n I c e l a n d ?
Location.

11.
South
‘13
‘14
Capital WestEast N o rth
Where People Travel to In Iceland:
‘13
‘13
‘13
‘13 ‘14
‘14
‘14
‘14
W h e r e i n I c e l a n d ?
Location.

12.
South
‘13
‘14
Capital WestEast N o rth
Where People Travel to In Iceland:
‘13
‘13
‘13
‘13 ‘14
‘14
‘14
‘14
W h e r e i n I c e l a n d ?
Location.

13.
W h at B r i n g s y o u t h i s w ay ?

14.
T h e P at h M o s t T r a v e l e d
1 2 3 4 5

15.
T h e P at h M o s t T r a v e l e d
1 2 3 4 5
R i n g R o a d

16.
T H E T R A V E L E R S I N N

17.
3
A micro-hotel placed on
multiples sites along Ring Road
selecting locations travelers are
gravitated to.
The use of disconnected dwelling
create the impression of an
independent stay encouraging
travel for the changing users.
2
Give travelers the
opportunity to
e x p e r i e n c e I c e l a n d
as a whole.
1
• 5 Total sites / 10-20 units
• 4 of 5 site Service Building
• Laundry
• Information
• Tech
• 1 Main site / Destination One
• 15 living units
• Main house

18.
• 5 Total sites / 10-20 units
• 4 of 5 site Service Building
• Laundry
• Information
• Tech
• 1 Main site / Destination One
• 15 living units
• Main house
3
A micro-hotel placed on
multiples sites along Ring Road
selecting locations travelers are
gravitated to.
The use of disconnected dwelling
create the impression of an
independent stay encouraging
travel for the changing users.
2
Give travelers the
opportunity to
e x p e r i e n c e I c e l a n d
as a whole.
1

19.
3
A micro-hotel placed on
multiples sites along Ring Road
selecting locations travelers are
gravitated to.
The use of disconnected dwelling
create the impression of an
independent stay encouraging
travel for the changing users.
2
Give travelers the
opportunity to
e x p e r i e n c e I c e l a n d
as a whole.
1
• 5 Total sites / 10-20 units
• 4 of 5 site Service Building
• Laundry
• Information
• Tech
• 1 Main site / Destination One
• 15 living units
• Main house

20.
M a i n H o u s e
L i v i n g Q u a r t e r s
P r i m a r y P a t h
The ideal location for Destination
housing the country’s major
airports and is the most visited region
in Iceland.

21.
Destination One is the main location to
The Travelers Inn saga. The main house
on the site acts as the “hotel lobby” of
the overall user journey.

22.
Reception Area/Lobby
Administration Office (2)
Breakfast Bar
Market
Restrooms
Sitting Spaces
Laundry Room
Main Kitchen
Storage
Break Room
Utility Room
Restaurant Lobby
Dining Room
Bar
Lounge
Restrooms
U p p e r L e v e l :
S e r v e s
t r a v e l e r s
L o w e r L e v e l :
H o u s e s a l l
P u b l i c
S e r v i c e
A r e a s

23.
C o n c e p t

24.
L O S T & F O U N D

25.
C o n c e p t:
L o s t & F o u n d
Journey & Des tination
N a r r a t i v e :
The emotions retained within natures peeks is a
phenomenon that restores any questions held within the
user. The dichotomy between everyday reality and the
vast actuality of the earths grand scale is no longer a fine
line and is apprehended in that moment. During that same
breath the emotion of fulfillment is embraced followed by
an insight of endless possibilities.
C o n c e p t S t a t e m e n t :
Traveling on a given path is an adventure within the
duration of a journey. The path is clear as to which road
to take next, but the openness encourages discovery.
Providing a short-term escape for the ever changing user
is a place to pause and be revived. When entering the
space, a visual connections to different destinations will
be made instantaneously due to the open plan. The user
will be pulled into the space through diversity in design
elements and features reflecting Icelandic geography.

26.
Mood Images:
Mood Images:
JOURNEYLOST
DESTINATIONFOUND
Color Selection:
C o n c e p t:
L o s t & F o u n d
Journey & Des tination

27.
CONCEPT INCORPORATION
C O N T R A S T D i r e c t i o n D e p t h & v o l u m e
1 2 3

28.
CONCEPT INCORPORATION
C O N T R A S T D i r e c t i o n D e p t h & v o l u m e
1 2 3

29.
CONCEPT INCORPORATION
C O N T R A S T D i r e c t i o n D e p t h & v o l u m e
1 2 3

30.
CONCEPT INCORPORATION
C o l o r P a t t e r n P r e v i e w s
4 5 6

31.
CONCEPT INCORPORATION
C o l o r P a t t e r n P r e v i e w s
4 5 6

32.
CONCEPT INCORPORATION
C o l o r P a t t e r n P r e v i e w s
4 5 6

33.
D E V E L O P M E N T

34.
S P A C I A L D I A G R A M U P P E R L E V E LC I R C U L A T I O N L O W E R L E V E L
C i r c u l a t i o n
D e s i g n a t e d S p a c e

35.
P r i v a t e
O f f i c e ’ s
M a i n E n t r y
B a l c o n y
F r o n t P a t i o
B a l c o n y
R e c e p .
R . R .
Mech.Storage
R . R .
M a r k e t
S i t t i n g A r e a
B r e a k f a s t
B a r

36.
UP
UP
UP
E n t r y
F r o m
L a g o o n
R e s t a u r a n t
E n t r y
M a i n K i t c h e nB r e a k - r o o m
L a u n d r y
P. R . .
R . R .
R . R .
B a r
L o u n g e
D i n i n g R o o m

37.
THE RECEPTION

38.
THE LOUNGE

39.
THE BAR

40.
THE dinning room

41.
THE DINNING ROOM

42.
THE DINNING ROOM

43.
U n i t D E V E L O P M E N T

44.
PA L E T T E O F P R E S E N C E
PA L E T T E O F P L AC E
PA L E T T E O F P O S T U R E
P U B L I C V S . P R I VAT E
S l e e p
S t a n d
L o u n g e/ M u l t i .
S i t
S e l f S e r v e
H o s t
M o v i n g Z o n e s
N o I n t e r a c t i o n - S o l o
S e m i I n t e r a c t i o n/ 1 o n 1
S o c i a l i z e - G r o u p
P r i v a t e - C l o s e d
S e m i P r i v a t e/ O p e n
P u b l i c - O p e n
L i v i n g U n i t s a t
D e s t i n a t i o n O n e :
B l u e L a g o o n
Closed private
sleeping area and
bathroom area
Indoor space surrounded
by glass creating open
views to landscape
Covered
outdoor
area
Disconnected living unit

45.
Disconnected living unit

46.
Accessible living unit

47.
W h e r e a r e y o u t o d a y ?

48.
F I N .T H E T R A V E L E R S I N N