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DIMARTS, 19 DE MARÇ DEL 2013                                                                              www.lavanguardia.cat Número 46.917 1,20 euros




                                                                                                                                                                                                                                          .cat
                                                                                                                                                  Fundada el 1881 per Don Carlos i Don Bartolomé Godó



                                                                                                                                                                                                                          Among our customers
                                                                                                Language Technology Consultancy                                                                                           are major corporations
                                                                                                                                                                                                                          such as: Bosch,
                                                                                                and Machine Translation                                                                                                   Coca-Cola, Honda,
                                                                                                 The unique combination of skills and technologies offered by Lucy                                                        Lanxess, Metro, Nikon,
                                                                                                 Software and Services enables you to efficiently solve your language and                                                 SABMiller, SAP
                                                                                                 translation-related business challenges for global business success.                                                     and Volkswagen
                                                                                                 OUR COMPANY                                                                                                              CLIENTS




                                                                                               La Vanguardia translated
                                                                                               into Catalan using
Lucy Software and Services GmbH is headquartered near Heidelberg, Germany.
Development labs and sales/support centers are located in Germany and Spain.
                                                                                               Lucy Machine Translation
                                                                                                   Writing a bilingual version (ES/CAT) of the newspaper or                             Automatic translation of the Spanish
INTERNATIONAL CENTRAL OFFICE                                                                   manually translating the articles every night would have been                        version was the only viable option, but this in
Lucy Software and Services GmbH                                                                too time-consuming and prohibitively expensive.                                      turn posed various problems. READ MORE INSIDE
Daisbachtalstr. 7


                                                                                                                                                                                                                            Staff:
D-74915 Waibstadt
Tel. +49 7261-949809-0
info@lucysoftware.com                                                                                                                                                                                                          20 post-editors
                                                                                                                                                                                                                               12 editors

GERMANY
Lucy Software and Services GmbH                                                                                                                                                                                             Timeline:
Neumarkterstr. 81
D-81673 München
                                                                                                                                                                                                                               Start 5 p.m.
Tel. +49 89-2000-196-0                                                                                                                                                                                                         First edition
info@lucysoftware.com                                                                                                                                                                                                          11.30 p.m.
                                                                                                                                                                                                                               Second edition
SPAIN                                                                                                                                                                                                                          2.30 a.m.
                                                                               032013 123456




                                                                                                                                                                                                            IVÁN SUÁREZ


Lucy Software Ibérica S.L.                                                                     LA VANGUARDIA translated into Catalan, while all newspapers have experienced
                                                                                               a loss, La Vanguardia has seen a significant increase in sales.                                   READ MORE INSIDE
Copèrnic, 44, 1r
E-08021 Barcelona
Tel. +34 93 396 87 90
info@lucysoftware.com                                                                          Post-Editing effort:
                                                                                                 30 minutes linguistic review                          75,000 words/day + weekly supplement
                                                                                                 10 minutes journalistic review                        1,000-1,500 words/hours post-edited for
www.lucysoftware.com                                                                                                                                   high quality output
                                                                                                                                                                                                                                               IVÁN SUÁREZ
The rise in number                      And what is most relevant,                                                  57% of the readers choose
                                                                                                   of copies was 4%,                       while all newspapers have experienced a loss,                               the Spanish version whereas
                                                              .cat
                                                                                                   the rise in the number                  La Vanguardia has seen a significant increase.                              43% read the Catalan edition.
                                                                                                   of readers was 7%.




About La Vanguardia                                                  THE CHALLENGE                                                                                                            SOLUTION
Established in 1881 and a member of the publishing                                                                                                                                            Machine Translation technology was the only feasible
Grupo Godó, La Vanguardia is the third largest newspa-               Writing a bilingual version (ES/CAT) of the newspa-     High quality: La Vanguardia is regarded as                       option given the constraints of time and budget. In
per in Spain and Catalonia’s leading daily newspaper. It is          per or manually translating the articles every night    having a high standard of written Spanish, the                   addition, La Vanguardia needed a tailor-made program,
a general daily newspaper with a national approach,                  would have been too time-consuming and prohibi-         Catalan version should follow suit.                              able to satisfy their requirements.
edited in Barcelona. It has approximately 850,000 readers            tively expensive. Automatic translation of the
and a daily circulation of some 200,000 copies.                      Spanish version was the only viable option, but this    Bilingualism: The journalists should eventually                  Lucy Software worked to customize and integrate the Lucy
                                                                     in turn posed various problems.                         be able to write their articles either in Spanish or             LT into a dedicated workflow:
Up to 2009, only two newspapers were published in both                                                                       Catalan and the system would translate them into
languages: El Periódico de Catalunya, the second most                The biggest challenges in the project were:             the other respective language.                                       Linguistically the system was adapted to comply
important paper in Catalunya, and El Segre, a local                  high linguistic quality, bilingualism, the timeframe,                                                                        with the linguistic requirements of the style guide LV
newspaper with a low daily circulation but very important            and the costs.                                          Timeframe: daily publication of two language                         developed.
in its area.                                                                                                                 editions with a tight deadline.
                                                                                                                                                                                                  Technically, the machine translation program was
In 2011, the celebration of the 130th anniversary of La                                                                      Costs: The economic crisis had affected the press                    integrated to seamlessly fit into the journalist's
Vanguardia (LV) was the perfect occasion for publishing a                                                                    worldwide and had tightened the budgets in the                       workflow, both into the Hermes Content Management
Catalan edition. The two newspaper editions were also to                                                                     newspaper industry. La Vanguardia has many times                     System and into InDesign. Journalists and post-editors
help the newspaper consolidate its market leadership in                                                                      been acknowledged as an example of a well-written                    were to post-edit in the same editing environments.
Catalunya and its third place ranking in Spain.                                                                              Spanish newspaper to which some of the top
                                                                                                                             Spanish writers have contributed.                                    Reliability and high performance were also a
                                                                                                                                                                                                  must. No bottlenecks should appear during the tight

                                                                                                                             The Catalan version of the newspaper should be on                    closing timeframes. A mirror backup installation was

                                                                                                                             a par with that high level of language and be a                      set up in case the main installation should fail at any

                                                                                                                             point of reference for well-written Catalan.                         point in time.

BILINGUAL PUBLISHING
POWERED BY MT                                                                                                                                                                                 For the preparation of a dedicated post-editors workspace,
                                                                                                                                                                                              several applications were implemented.

               SPANISH                                                                             CATALAN                                 CATALAN EDITORS
               EDITORS                                                                             POST-EDITORS                            FINAL QA
                                                                                                                                                                                    Catalan         Spanish

  HERMES                                                                               HERMES                                  HERMES
                                        Preproccessing filters
  Newspaper Page                                                                       Newspaper Page                          Newspaper Page
                                        500+ Proper names
  Status: FINISHED                                                                     Status: TRANSLATED                      Status: TO PUBLISH

                                        Customised System
  Graphics                                Grammar:                                     Graphics
                                          440 modified rules
                                          Lexicon:
  INDESIGN file                           16,000+ custom entries                       INDESIGN file                           INDESIGN file



                                        LV’s Intranet / Style Guide Portal / Web Access for quick check



www.lucysoftware.com
La Vanguardia Case Study

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La Vanguardia Case Study

  • 1. DIMARTS, 19 DE MARÇ DEL 2013 www.lavanguardia.cat Número 46.917 1,20 euros .cat Fundada el 1881 per Don Carlos i Don Bartolomé Godó Among our customers Language Technology Consultancy are major corporations such as: Bosch, and Machine Translation Coca-Cola, Honda, The unique combination of skills and technologies offered by Lucy Lanxess, Metro, Nikon, Software and Services enables you to efficiently solve your language and SABMiller, SAP translation-related business challenges for global business success. and Volkswagen OUR COMPANY CLIENTS La Vanguardia translated into Catalan using Lucy Software and Services GmbH is headquartered near Heidelberg, Germany. Development labs and sales/support centers are located in Germany and Spain. Lucy Machine Translation Writing a bilingual version (ES/CAT) of the newspaper or Automatic translation of the Spanish INTERNATIONAL CENTRAL OFFICE manually translating the articles every night would have been version was the only viable option, but this in Lucy Software and Services GmbH too time-consuming and prohibitively expensive. turn posed various problems. READ MORE INSIDE Daisbachtalstr. 7 Staff: D-74915 Waibstadt Tel. +49 7261-949809-0 info@lucysoftware.com 20 post-editors 12 editors GERMANY Lucy Software and Services GmbH Timeline: Neumarkterstr. 81 D-81673 München Start 5 p.m. Tel. +49 89-2000-196-0 First edition info@lucysoftware.com 11.30 p.m. Second edition SPAIN 2.30 a.m. 032013 123456 IVÁN SUÁREZ Lucy Software Ibérica S.L. LA VANGUARDIA translated into Catalan, while all newspapers have experienced a loss, La Vanguardia has seen a significant increase in sales. READ MORE INSIDE Copèrnic, 44, 1r E-08021 Barcelona Tel. +34 93 396 87 90 info@lucysoftware.com Post-Editing effort: 30 minutes linguistic review 75,000 words/day + weekly supplement 10 minutes journalistic review 1,000-1,500 words/hours post-edited for www.lucysoftware.com high quality output IVÁN SUÁREZ
  • 2. The rise in number And what is most relevant, 57% of the readers choose of copies was 4%, while all newspapers have experienced a loss, the Spanish version whereas .cat the rise in the number La Vanguardia has seen a significant increase. 43% read the Catalan edition. of readers was 7%. About La Vanguardia THE CHALLENGE SOLUTION Established in 1881 and a member of the publishing Machine Translation technology was the only feasible Grupo Godó, La Vanguardia is the third largest newspa- Writing a bilingual version (ES/CAT) of the newspa- High quality: La Vanguardia is regarded as option given the constraints of time and budget. In per in Spain and Catalonia’s leading daily newspaper. It is per or manually translating the articles every night having a high standard of written Spanish, the addition, La Vanguardia needed a tailor-made program, a general daily newspaper with a national approach, would have been too time-consuming and prohibi- Catalan version should follow suit. able to satisfy their requirements. edited in Barcelona. It has approximately 850,000 readers tively expensive. Automatic translation of the and a daily circulation of some 200,000 copies. Spanish version was the only viable option, but this Bilingualism: The journalists should eventually Lucy Software worked to customize and integrate the Lucy in turn posed various problems. be able to write their articles either in Spanish or LT into a dedicated workflow: Up to 2009, only two newspapers were published in both Catalan and the system would translate them into languages: El Periódico de Catalunya, the second most The biggest challenges in the project were: the other respective language. Linguistically the system was adapted to comply important paper in Catalunya, and El Segre, a local high linguistic quality, bilingualism, the timeframe, with the linguistic requirements of the style guide LV newspaper with a low daily circulation but very important and the costs. Timeframe: daily publication of two language developed. in its area. editions with a tight deadline. Technically, the machine translation program was In 2011, the celebration of the 130th anniversary of La Costs: The economic crisis had affected the press integrated to seamlessly fit into the journalist's Vanguardia (LV) was the perfect occasion for publishing a worldwide and had tightened the budgets in the workflow, both into the Hermes Content Management Catalan edition. The two newspaper editions were also to newspaper industry. La Vanguardia has many times System and into InDesign. Journalists and post-editors help the newspaper consolidate its market leadership in been acknowledged as an example of a well-written were to post-edit in the same editing environments. Catalunya and its third place ranking in Spain. Spanish newspaper to which some of the top Spanish writers have contributed. Reliability and high performance were also a must. No bottlenecks should appear during the tight The Catalan version of the newspaper should be on closing timeframes. A mirror backup installation was a par with that high level of language and be a set up in case the main installation should fail at any point of reference for well-written Catalan. point in time. BILINGUAL PUBLISHING POWERED BY MT For the preparation of a dedicated post-editors workspace, several applications were implemented. SPANISH CATALAN CATALAN EDITORS EDITORS POST-EDITORS FINAL QA Catalan Spanish HERMES HERMES HERMES Preproccessing filters Newspaper Page Newspaper Page Newspaper Page 500+ Proper names Status: FINISHED Status: TRANSLATED Status: TO PUBLISH Customised System Graphics Grammar: Graphics 440 modified rules Lexicon: INDESIGN file 16,000+ custom entries INDESIGN file INDESIGN file LV’s Intranet / Style Guide Portal / Web Access for quick check www.lucysoftware.com