Media linguistics is a new academic discipline that studies language use in mass communication across various media platforms. It examines language functioning in media such as print, television, audiovisual, and internet sources. As a new paradigm, media linguistics aims to analyze current linguistic changes occurring in mass media and how they relate to existing paradigms in linguistics.

1. Media linguistics:
a new paradigm
in the study of
media language
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2. Plan
Media linguistics
02
Mass Media
03
Paradigm
04
Introduction
01

3. Introduction
The term ‘media linguistics’ has been
formed by analogy with the whole set of
similar terms, used to denote new
academic disciplines formed at the
junction
of several fields of research such as
sociolinguistics, ethnolinguistics, media
psychology, media economics etc.

4. Media linguistics
The term itself, based on the combination of
two key components ‘media’ and ‘linguistics’,
the subject of this new discipline is the study
of language functioning in the sphere of mass
communication. In other words, media
linguistics deals with the overall complex
research of a particular social field of
language usage – the production of speech in
mass media.
REPRESENTED BY
Print
Television
Audiovisual
Internet

6. Paradigm
Paradigm is a set of rules, principles and concepts that have been
formed in relation to something.
In order to study an emerging paradigm, one needs to study the
rapid changes that are taking place now.
The main goal of a new paradigm is to examine the linguistic
changes and to try to fit them with the old paradigm.

7. THANK YOU
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