Startup India is an initiative of the Government of India. The campaign was first announced by Indian Prime Minister, Narendra Modi during his 15 August 2015 address from the Red Fort, in New Delhi. The action plan of this initiative, is based on the following three pillars: i )Simplification and Handholding. ii) Funding Support and Incentives. iii) Industry-Academia Partnership and Incubation. An additional area of focused relating to this initiative, is to discard restrictive States Government policies within this domain, such as License Raj, Land Permissions, Foreign Investment Proposals, and Environmental Clearances. It was organized by The Department of Industrial Policy and Promotion (DIPP) A startup defined as an entity that is headquartered in India, which was opened less than seven years ago, and has an annual turnover less than ₹25 crore (US$3.5 million).[3] Under this initiative, the government has already launched the I-MADE program, to help Indian entrepreneurs build 1 million mobile app start-ups, and the MUDRA Banks scheme (Pradhan Mantri Mudra Yojana), an initiative which aims to provide micro-finance, low-interest rate loans to entrepreneurs from low socioeconomic backgrounds.[4] Initial capital of ₹200 billion (US$2.8 billion) has been allocated for this scheme.

1. Startups India
1

2. Content :
 Introduction
 Definition of startup & Why Startup
 Key points of startups india scheme
 Startups Eco system
 Fact & Figures : Startups India
 Challenges faces by Indian startups
 Startup finance : Biggest question facing new startups
 Startups that are changing the face of virtual reality in india
 Conclusion
2

3. Introduction:
In August 2015, the Hon’ble Prime Minister, Shri Narendra Modi, announced the launch of the
National Flagship Initiative – Startup India, with a mandate to promote and encourage young
entrepreneurs of our country. The action plan of this initiative, is based on the following three pillars:
An additional area of focused relating to this initiative, is to discard restrictive States Government
policies within this domain, such as License Raj, Land Permissions, Foreign Investment Proposals, and
Environmental Clearances.
He envisioned the aim of the initiative to transform India into a Startup nation, “a country of job
creators instead of job seekers”.
The Startup India initiative aims to fill gaps in the economy for the growth and development of
startups and also boost digital entrepreneurship at the grassroots.
3
Industry-
Academia
Partnership and
Simplification
and Handholding
Funding Support
and Incentives

4. What is Startup ? 4
What is Startup ?
Registered or
incorporated
not prior to
period of seven
years
Incorporated as
either a Pvt. Ltd.
Company or a
Registered
Partnership Firm
or a LLP
With an annual
turnover not
exceeding Rs. 25
crore for any of
the financial
years since
incorporation .
Entity should not
have been formed
by splitting up or
reconstruction a
business already
in existence
Working towards
innovation,
development or
improvement of
products or
processes or
services, .
or if it is a
scalable business
model with a
high potential of
employment
generation or
wealth creation

5. Why Startups india ?
 To Boost up / Promote startup / Entrepreneurship
 Core objective is to generate maximum Employment
 Encourage the people who have the potential to innovate and start their own
business
 To boost up Banking & Finance sector
 Be a job creator (Then why remain a job seeker? Become a job provider )
5

6. Key Points of Startup India scheme
 Self Certification : Compliance under 9 environmental & labour laws
 Tax Exemption : Tax exemption for a period of 3 consecutive years and exemptions on gains & investments
above FMV
 Startup patent Application and IPR protections : Fast track & up to 80% rebate in filling patents .
 IPR Support : Government to bear facilitation cost & 50% rebate on trademark filing
 Public Procurement Norms: Exemption from requirement of Earnest Money Deposit in government tenders
 Easy winding up : Within 90 days under PMLA 2016
 10,000 crore startup funding pool.
 Encourage entrepreneurship within the country.
 Promote India across the world as a start-up hub
.
6

7. Startups Eco
System
7

8. Facts and figures : Startup India 8

9. Facts & Figures :Overview of Performance of States
9

10. Fact & Figures : Global Ranking of Indian
Startups :
10

11. Facts & Figures…………
15,301 (Approx.) as on Jan ‘19
6,579 8,722
6,579
11

12. Challenges faced by Startups :
 A recent study, “Entrepreneurial India” by the IBM Institute found that 90% of Indian startups fail within the first
five years. And the most common reason for failure is lack of innovation — 77% of venture capitalists surveyed
believe that Indian startups lack new technologies or unique business models
 Planning : As the saying goes, “if you fail to prepare, prepare to fail.” So don’t leave the details to later.
 Execution :
 Lack of Innovation
 Funding :
 lack of mentorship : You may have a great product or idea, but lack the necessary guidance, market experience, or
knowledge to take it to the next level. That’s where a mentor comes in, with the wisdom and confidence to help you
clear those roadblocks that are holding your startup back. According to Rhett Morris of Endeavor Insight 33% of tech
firm founders who are mentored by successful entrepreneurs went on to become top performers.
 Human Resources & Poor business ethics :
“Since 2015, as many as 1,503 startups have closed down in India. And the major reason is due to the replication of
Western business models, and not lack of subsequent funding from the investors . The highest number of failures were in
logistics, e-commerce and food technology.
12

13. Biggest Question facing startups …..? 13

14. Fund raising Questions
 How much Fund should I raise ?
 When should I raise money ?
 At what stage should I not ?
 What are the relevant sources of finance for me and how should I prioritize them ?
 How much equity should I give ?
 How should I give equity when I am unable to value my startup ?
 How should I reach out to investors ?
 What is right structure / instrument ?
14

15. Here are the ways for Funding to a startup .
1. Bootstrapping : Self-funding is also known as bootstrapping , is an effective way
startup financing , especially when you are starting your business . You can invest
from your own saving or can get from family and friends.
2. Crowd funding : is “the practice of Funding a project or venture by raising many
small amounts of money from a large number of people , typically over the
internet. Some of the popular crowdfunding sites in india are Indiegogo ,
Wishberry , Ketto and Fundlined .
3. Angel Investors : Angel investors are individuals with surplus cash and a keen
interest to invest in upcoming startups .They can also offers mentoring or advice
along with capital . Angel investor have helped many indian startups (Unacademy
,Crown-it , BookEventz, WittyFeed .Some of top Angel investors are Mr. Ratan
Tata Rajan Anandan , Vijay shekhar Sharma , Sachin Bansal
15

16. 4. Venture Capital : Venture capitals are professionally managed funds who
invest in companies that have huge potential to grow .
They usually invest in a business against equity and exit when there is an IPO or an acquisition .
Some of the well known Venture Capitalists in india are Helion Venture Partners , Accel
Partners , Blume Ventures , Nexus Venture Partners .
5. Funding From Business Incubators & Accelerators : Early stage businesses can
consider Incubator and Accelerator programs as a funding option. Found in
almost every major city, these programs assist hundreds of startup businesses every year.
 Incubators are like a parent to a child, who nurtures the business providing shelter tools and
training and network to a business.
 Accelerators so more or less the same thing, but an incubator helps/ assists/ nurtures a business to
walk, while accelerator helps to run/take a giant leap.
Popular names are Amity Innovation Incubator, AngelPrime, CIIE, IAN Business Incubator, Villgro,
Startup Village and TLabs.
16

17. 6. Govt Programs That Offer Startup Capital :
Government has launched ‘Bank of Ideas and Innovations’ program. The Government of India has
launched 10,000 Crore Startup Fund in Union budget 2014-15 Government backed ‘Pradhan
Mantri Micro Units Development and Refinance Agency Limited (MUDRA)’ starts with an initial
corpus of Rs. 20,000 crore to extend benefits to around 10 lakhs SMEs.
7. Raise Money Through Bank Loans :
Normally, banks are the first place that entrepreneurs go when thinking about funding. • The
bank provides two kinds of financing for businesses. One is working capital loan and other is
funding. Working Capital loan is the loan required to run one complete cycle of revenue
generating operations and the limit is usually decided by hypothecating stocks and debtors. •
Funding from bank would involve the usual process of sharing the business plan and the
valuation details, along with the project report, based on which the loan is sanctioned. • Almost
every bank in India offers SME finance through various programs.
17

18. STARTUPS
that are changing the face of
Virtual Reality in India
18

19. 1. Bhavish Aggarwal, Ola
 Co-founded in 20 10 by tech graduate Bhavish Aggaiwal, Ola Cabs is the biggest online taxi
and car aggregator in India today, strongly rivalling Uber.
 The transportation startup was founded in Mumbai and raised angel funds from Snapdeal co-
founder Kunal Bahl and Shaadi.com founder Anupam Mittal.
 O L A Valued at over US$5 billion now, Ola has about 250,000 cabs and auto rickshaws in its
app, operational in about 85 Indian cities.
19

20. 2.. Vijay Shekhar Sharma, Paytm
 Born in a small town near Delhi, Vijay Shekhar Sharma was the first amongst his immediate
family to graduate from a tech school and then travel overseas for a job.
 Vijay launched One97 as a telecoms software company in the early 2000s and later pivoted it
to Paytm, an online marketplace in 2009.
 Paytm Is now widely used for payments and mobile credit top-ups.
 The company last year raised about US$700 million in capital from Ant Financial, the
affiliate e-payments division of Chinese ecommerce powerhouse Alibaba.
20

21.  Ritesh Agarwal, CEO of Oyo Rooms , a budgetrooms aggregator portal.
 Ironically, Ritesh was thrown out of rented place in New Delhi ,When he couldn't pay the rent.
He slept the night in the stairway.
 Ritesh had come to Delhi to study in college. But after just three days he realized that fonnal
education is not Something he wants to waste his time on. He dropped out and started a bed-
and-breakfast chain called Oravel Stays, which later pivoted to become oyo rooms .
 When his parents got to know their son had dropped out, they became angry. "My Mother said
who will give a daughter to my son for marriage now," says Ritesh.
 At 21 years of age, Ritesh Aggarwal is India's youngest millionaire entrepreneur,
having created budget hotel startup OyoRooms.
3. Ritesh Agarwal, Oyo Rooms 21

22.  Deepinder Goyal, cofounder and CEO of Zomato ,an online restaurant discovery application.
 After collecting and pinning menus on his office soft board at Bain & Co, Deepinder Goyal
decided to give his hobby a digital push by scanning the Menus on a website for everyone to see.
The site became popular. Deepinder and his colleague at Bain, Pankaj Chaddah, decided to pursue
it commercially .
 The website soon listed 1,200 restaurants in New Delhi - and the team has not looked back since.
It has expanded to over 22 countries.
 However, a typical Indian parents, Deepinder's parents advised hi1n to shut it down and go back
to a proper job. He did not listen. The co1npany is now valued at close to US$1 billion.
4. Deepinder Goyal , Zomato 22

23. 5. Albinder Dhindsa, Grofers
 Albinder Dhindsa, co founder and CEO of Grofers, an online grocer.
 A former early employeeat Zomato, Albinder Dhindsa started Grofers in 20 13
with co-founder Saurabh Kumar.
 Grofers is a hyperlocal shopping startup.
 Within two years, Grofers has expanded to most major Indian cities.
23

24. Top Funded Startups in India of All Time!
Sr. No. Name of Startups Funding Market Valuation
1
Flipkart
$7.3B in 18 Rounds 1,05,562 Crores
2 Ola $3.01B in 14 Rounds from 27 Investors 49,277 Crores
3 Snapdeal $1.78B in 13 Funding Rounds(Last fundraiser was on May 29, 2017) 45,757 Crores
4 Paytm $1.65B in 4 Funding Rounds(Last fundraiser was on May, 2017) 70395 Crores
5 ReNew Power $1.18B in 6 rounds(Last fundraiser was on Aug 18, 2017) -
6 Bigbasket $577.1M in 11 Rounds 10,560 Crores
7 OYO $450M in 8 Rounds 28,000 Crores
8 Quikr $430.2M in 10 Rounds 10,560 Crores
9 Zomato $243.8M in 9 Rounds from 5 Investors 10,560 Crores
10 Grofers $180.3M in 2 rounds 1500 Crores
24

25. CONCLUSION :
Startup India is as flagship initiative of the government of india , intended to build a
strong eco-system for nurturing innovation and startups in the country that will drive sustainable
economic growth and generate large scale employment opportunities .
In Order to meet the objectives of the initiatives , Government of India is announcing this action plan
that addresses all aspect of the Startup ecosystem
 This is a most effective campaign which will create more jobs opportunities to the Indian youth.
 This scheme will directly help people in their own successful entrepreneurship .
 It will help our country to show the talent of youths through their innovative business all across the
world .
25

26. 26

27. 27