1. ONLINE MARKETING
•Sneha p •Nikhil Sasikumar
 B.E CSE
 SSM CE Komarapalayam
 Erode, TamilNadu
 7094023193
 Snehav1997@gmail.com
 B.E CSE
 SSM CE Komarapalayam
 Erode, TamilNadu
 9656676466
 Nikhilsasikumar1@gmail.com

2. ABSTRACT
 Many changes happened in the society and economy as
a result of the developments in the field of information
technology
 Online marketing refers to the use of the Internet and
digital media capabilities to help sell your products or
services
 Online marketing joins creative and technical aspects of
the Internet, including: design, development, advertising
and sales
 Online marketing objectives define what you want to
achieve through your e-marketing campaign

3. INTRODUCTION
 Online marketing refers to the use of the Internet and digital media
capabilities to help sell your products or services. These digital
technologies are a valuable addition to traditional marketing
approaches regardless of the size and type of your business. E-
marketing is also referred to as Internet marketing (i-marketing),
online marketing or web-marketing.
 Online marketing objectives define what you want to achieve through
your e-marketing campaign. They set the reasons why your business
wants to go online and allow you to estimate and monitor the
progress of your online marketing activities.They also provide an
incentive to focus on critical areas and formulate strategies to help
achieve intended objectives.

4. WHAT IS ONLINE MARKETING
 Online marketing is advertising and marketing the
products or services of a business over Internet. Online
marketing relies upon websites or emails to reach to the
users and it is combined with e-commerce to facilitate the
business transactions. In online marketing, you can
promote the products and services via websites, blogs,
email, social media, forums, and mobile Apps. Online
marketing is also termed as Internet marketing, Web
marketing, or simply, OLM

5. COMPONENTS OF ONLINE MARKETING
 Online marketing has various components as shown
in the illustration below

6. E-Mail marketing
 E-Mail marketing is promoting your business by sending overt E-Mails and
newsletters.
 It uses promotional letter clubbed with product and service details to deliver
the business message to audience.
 It is cost effective method to convey your message to highly targeted visitors.
Results of E-Mail marketing are quantifiable and measureable.
 Types Of E-Mails
 Transaction E-Mails
 Newsletters
 Promotion E-Mails

7. Example

8. Social media marketing
 Social media marketing is the use of social
media platforms and websites to promote a
product or service
 Create an impactful Business profile. Add a well-
defined persona and proficiency statement of
your business.
 Use Social Media platforms to announce any
event you are organizing.

9. Why Your Business Needs Social Media
Marketing
 The Importance of Social Media for Web Traffic
1. Social media posts can be used to drive targeted traffic
2. Using social media for business boosts your site’s SEO.
 Social Media is THE BEST Tool to Connect with (and Learn from!)
Consumers & Industry Leaders
 Social media marketing will get you more sales.
 Social media ads allow targeting and retargeting.
 Getting more customers

11. Mobile Advertising
 It is a form of business promotion on Internet-enabled mobile devices such
as smartphones, e-books, and tablets to deliver marketing Advertises
 Promoting business with good Ads across all mobile phone models, network
technologies, and data bandwidths.
 It provides an opportunity to connect with the people on-the-go and at a
personal level
 Providing support for specific engagements.

12. Blogs & Banners
 A blog for marketing your products and services can give your business an
identity and a voice to gain visibility on the Internet.
 Use simple language. Write clearly.
 Low Cost Marketing Channel
Blogs are cheap - even free
 Blogs can reach thousands of targeted readers at any time in any place.

13. Banners
 banners are nothing but small stripes of graphics
containing links which take the visitor to explore
information about offers, product releases, etc
 Banners can appear on website, mobile Apps, blogs,
or forums. You can use the following banners to
attract and retain user’s attention to your website
 Attract more customers

14. ADVANTAGES
 Fast availability of the information
 Online marketing campaigns don’t require a large amount of
investment
 Increasing the competition and giving that way advantages to the
customers.
 Presence on the Internet can help the expansion of the company
from a local market to national and international markets at the
same time, offering almost infinite expanding possibilities
 On the internet everything can be measured, thus it’s easier for the
companies to know almost instantly if their campaign is working or not,
what company or user is interested in their products, from what cities or
countries are they, etc.

15. Future of Internet Marketing
 With the advancement of internet technologies the
concept of online marketing has now been spiraling
almost at a break-neck speed. E commerce is no more a
new idea as a matter of fact in the mid 90’s when internet
popularized amongst common people, online marketing
since then started molding from its ‘ boyhood’ with the
growth of circulation of newsletters through emails, and
through adding links of one site to other various websites.

16. CONCLUSION
 Online Marketing Solution meets all your business
needs, including database management, template
development and content creation. Tailoring a
solution to your individual business' requirements,
our strategy will align our technology with your goals
to produce the most impressive outcome you could
hope for.

17. THANK YOU