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Becoming Your Own Publisher: From Crowdfunding to Marketing

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This presentation looks at five stages of becoming a self publisher:
Crowdfunding
Writing the book
Creating the book
Getting it on sale
Marketing and promoting it

I hope you find it useful.
Theis presentations was originally designed to be delivered for the IATEFL Materials Writers Special Interest Group.

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Becoming Your Own Publisher: From Crowdfunding to Marketing

  1. 1. B E C O M I N G Y O U R O W N P U B L I S H E R F R O M C R O W D F U N D I N G T O M A R K E T I N G B Y N I K P E A C H E Y - N I K P E A C H E Y @ M A C . C O M
  2. 2. I H A D A D R E A M
  3. 3. C O N T E N T • Crowdfunding • Writing • Creating • Launching • Marketing
  4. 4. C R O W D F U N D I N G
  5. 5. W H Y D O I T ? • Money • Support • Market research • Start your marketing
  6. 6. C R O W D F U N D I N G P L AT F O R M S • https:// www.kickstarter.com/ • https:// www.indiegogo.com • https://patreon.com/ • http:// www.crowdfunder.co.uk • https://unbound.com/
  7. 7. H O W M U C H ?
  8. 8. T H I N G S T O B E A WA R E O F • Commission • Transfer charge • Bank charges • Tax
  9. 9. S T R U C T U R I N G Y O U R C A M PA I G N • Write a compelling story • Create a video • Range of rewards • Promote
  10. 10. S U R P R I S E S
  11. 11. W R I T I N G Y O U R B O O K
  12. 12. M I S TA K E S • Too much • Too long
  13. 13. M I N I M A L LY V I A B L E P R O D U C T
  14. 14. M A K I N G T H E E B O O K
  15. 15. T O O L S • iBooks Author • Kotobee • Kindle Textbook Creator
  16. 16. T O O L S ( O T H E R ) • http:// papyrus.yourstory.com/ • https://booktype.pro/ • https://madmagz.com/ • https:// www.activetextbook.com/
  17. 17. D E S I G N
  18. 18. R E S O U R C E S • https://unsplash.com/ • https://stocksnap.io/ • https://pixabay.com/ • https://icons8.com/ • https://iconstore.co/ • http://www.freepik.com/
  19. 19. D E S I G N T I P S • Look • Read up • Buy a book
  20. 20. F O R M AT • File Type • Security • Orientation
  21. 21. M A R K E T P L A C E
  22. 22. M A R K E T P L A C E P L AT F O R M S • iBook Store • Amazon • SmashWords • TeachersPayTeachers • TES • Educents • Payhip
  23. 23. T H I N G S T O C O N S I D E R • Charges • Audience • Payment options • Payouts • Marketing features • Price
  24. 24. W H AT Y O U N E E D • Marketing blurb • Images of the book • Video • Samples
  25. 25. M A R K T I N G & P R O M O T I O N
  26. 26. C H A L L E N G E S • eBooks are a hard sell • Marketing budget • Confidence • Quality • Digital = Free • Digital = Constantly available
  27. 27. Y O U R N E T W O R K • Blog • Facebook • Email newsletter • LinkedIn • Pinterest • Google + • Curation sites
  28. 28. Your network 1000
  29. 29. Your network = sales 1 Per 1000
  30. 30. G R O W T H H A C K I N G E B O O K S A L E S • Share every day • Create a video • Have good images and text • Pay for ads (Facebook / LinkedIn) • More products • Have a sale • Give aways
  31. 31. G R O W T H H A C K I N G E B O O K S A L E S • Do webinars • Go to conferences • Build into other formats - courses etc • Give copies to influential people • Try to get reviews • Affiliate marketing
  32. 32. M O R E • Growth Hacking eBook Sales • PeacheyPublications • eNewsletter • Nik on LinkedIn • Nik on Twitter

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