Google AdWord or Google Ads for Videos - Detailed view about advertising your business on YouTube. Presentation by XakBoX Digital Marketing Studio, A full-service Digital Inbound Marketing company.

1. AdWords for video
Advertise your business on YouTube.
Google Partner

2. XakBoX is a full service Digital Inbound Marketing company.
We help you to create a base platform to start out your marketing campaigns, attract and
connect with your targeted audiences through natural and paid media channels and thus
communicate your unique value proposition at every stage of the buying process.
Few of our clients

3. Social Media
Integrated Social
Media Services.
SEO
Be the first in major
search engines.
Inbound
Marketing
Attract audience in
high engagement.
Content
Marketing
Story-telling approach,
Content is king.
Our Services
● PPC Advertisement
● E-mail Marketing
● Online Press Releasing
● Website Development

4. What is AdWords for video?
AdWords for video is Google’s paid video advertising program
With it, your video ad:
● Will play before appropriate YouTube videos
● May be suggested in the sidebar of the site’s search and watch pages
Use AdWords for video to advertise your business in multiple ad formats across the:
● Google Display Network (GDN) - Google's network of web content publishers
● YouTube Network
● Video publisher pages, games and apps on the GDN (includes YouTube)

5. Why use AdWords for video?
● Advertise to the world’s largest video audience
● Reach a highly engaged audience
● Use video remarketing lists to improve ROI
● Control your budget with pay-per-view ads – you only pay when someone views your ad
● Measure your success using a range of insightful metrics
● Freedom to optimize - run video for longer than 30 seconds
● Low cost per keyword
● Longer product demos and customer testimonials
● Create a or a how-to video demonstrating your product in action.

6. Why advertise on YouTube?
● #1 online video site
● #2 largest search engine (behind Google)
● #3 largest website in internet
● 40%* y/y increase in the number of people watching YouTube per day since March 2014
● 50%* y/y increase in Partner revenue growth for three straight years
● 80%* of YouTube's views are from outside of the U.S
● 50%+* of YouTube views come from mobile devices
*Source: YouTube, correct as of January 2018, https://
www.youtube.com/yt/press/statistics.html.

7. YouTube Channels
Show your account name and type, the public videos you’ve uploaded, and user
information on your YouTube channel home page. This is where you share video
content to help develop your brand’s voice. You can connect your YouTube channel
with a Google+ profile or page to access features.
Starting a channel on YouTube:
● Builds brand awareness
● Facilitates target market engagement
● Enables valuable insights into who is interacting with your brand
● Engages a community built around your brand
● Uses the power of sight, sound and motion to create brand enthusiasts

8. User Channel Brand Channel Custom Brand Channel
Video Management ● ● ●
Measurement ● ● ●
Branding ● ●
Gadgets* ●
User Generated Submissions* ●
Live Streaming* ●
Client Services ●
Building a brand channel
*May require media spend

9. YouTube Channels | Key Features
Branding
Customize your brand channels using channel header banners, background images
and branding boxes.
Measurement
Metrics available include channel views, total uploaded video views, subscribers,
friends, channel comments. Advanced data is available in YouTube Analytics.
Gadgets
Gadgets are small web applications, or rich media ads, that sit on a brand channel,
offering deeper, more engaging functionality for users.

10. YouTube video ad formats
Choose the best ad format and success metrics for your business.
1. Auction Video Ads (Trueview) - cost-per-view (CPV)
Best for a nimble execution and driving reach plus engagement
2. Homepage Masthead - cost-per-day (CPD)
Best for huge reach and engagement with custom creative
3. Lightbox Ads - cost-per-engagement (CPE)
Best for connecting with the right customers and captivating
audiences
4. Reserve Video Ads - cost-per-impression (CPM)
Best for achieving strong impression volume at guaranteed rate

11. 1. What are Auction Video Ads (TrueView)?
In AdWords, you can create TrueView Video Ads which allow
you to pay only when viewers choose to watch your ad. Choose
from TrueView discovery or In-stream ads.
With TrueView or Cost Per View (CPV) video you can:
• Maximize your reach - show your ad on YouTube and the
Google Display Network
• Control your spend - pay only when viewers select to
watch your ad
• Create targeted ads - show ads to a relevant audience
based on demographics, interests or keywords
• Engage your audience - use captivating online visual and
audio ads
• Track campaign performance - see how ads are doing
using analytics
TrueView discovery
In-stream

12. 2. What are Home Page Masthead Video Ads?
Masthead Video Ads are a prominent and exclusive placement
to showcase your brand on YouTube. The YouTube Desktop
Custom Masthead is a 970x250 pixel in-page unit.
With Masthead ads, you can:
● Have more control and buy impressions at a fixed rate
● Show high-visibility ads on your YouTube homepage
● Increase brand awareness with reservation advertising
● Drive brand awareness with campaigns that reach a
wider audience

13. 3. What are Lightbox ads?
Lightbox ads are a suite of interactive rich media ad formats
which automatically resize to fit all screens, and can
incorporate assets from YouTube.
With Lightbox ads you can:
● Avail of easy to customize ad units
● Pay only when viewers choose to engage with your ad
● Use auto-optimization
● Capitalize on already created masthead pieces by
reusing them in the Lightbox format
One video lightbox
Lightbox with multiple videos

14. 4. What are Reserve Video Ads?
Choose Reserve Video Ads when you want to buy advertising placements
on a reservation basis — instead of through the AdWords auction.
With Reserve Video ads you can:
● Have more control by buying impressions at a fixed rate
● Create high-visibility ads by choosing to show ads on the YouTube
homepage
● Build brand awareness with campaigns that reach a wider audience

15. Measuring YouTube campaign results
YouTube analytics shows you who is engaging
with your business videos and channels, and
how they’re interacting with them.

16. The importance of YouTube Analytics
Monitor performance
Analyse how your videos perform with detailed, easy to read data and
statistics
Build your audience
Track viewer trends and compare views over time
Identify traffic sources
Learn where your traffic is coming from so you can analyse it in detail
Deepen engagement
Find out which of your videos are driving subscribers

17. Wrap up
Advertising with AdWords for video and TrueView can benefit all kinds
of businesses:
● It gets brands in front of a huge, engaged audience, while giving
an array of targeting options to reach the right people, at the
right time
● Video ads can showcase what you offer in a way that text and
image ads can’t
● With analytics, it’s easy to measure success and adapt to win
more business

18. Thank you
If you have any queries or would like to get started with
AdWords for video please contact:
9746270675
hello@xakbox.com
www.xakbox.com