This is an introduction to Nideo's viewer tracking.

1. Understanding Video
Viewer Tracking
+44 (0) 118 932 1943 info@nideo.tv www.nideo.tv

2. Given that online attention spans are at an all-time low, the very fact that
a web visitor is taking the time to sit down and watch your online video
speaks volumes…
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10 seconds! That’s how long you have to grab the
attention of viewers in a video marketing clip

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Wouldn’t it first be useful to identify who is watching
your videos?
Thus with basic video analytics, you expect at minimum to find out how
well your video is performing with regard to views. Those more seasoned
in the use of video may want specific detail. Many questions come to mind,
for example… At what point do most viewers drop off? When, where and
on what device/browser are viewers watching your videos?
These are important considerations for any business investing in video.
However, wouldn’t it first be useful to identify who is watching your videos?

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What is viewer tracking
Viewer Tracking is the term we use for IP Address lookups. Quite simply
when this feature is activated for a video, Nideo attempts to determine
viewer details.

6. How does viewer tracking work?
Where detailed viewer tracking data is returned, the information provided
includes:
- Time and date the video was viewed
- Geographical location
- Company Details – Organisation name, address, contact
numbers, number of employees, key industries and website
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8. NOTE!
Where limited tracking data is available (e.g. for mobile or domestic
viewers) then provided data is limited to time, date, location and Internet
Service Provider.
Typically videos with a B2B audience can expect to achieve detailed
tracking returns in the region of 20 – 60%.
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9. Why track your videos?
Given that online attention spans are at an all-time low, the very fact that
a web visitor is taking the time to sit down and watch your online video
speaks volumes…So why track your videos?
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10. Identify prospects
racking analytics not only lets you know in real time the organisations
watching your videos but also provides a timeline giving the number of
times they viewed. This shows you those organisations that are engaging
and enables marketing and sales to close in.
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11. Market research
Knowing your customers is vital in order to target them effectively. With
Viewer Tracking removes the need to trawl through mountains of data in
traditional platforms, whilst improving the actual data.
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12. What next?
Each Nideo plan comes with a generous monthly allowance of viewer
tracks and additional tracks can be purchased for as little as 0.50p
per track.
Get started with Nideo today and begin tracking your videos to
enable ROI.
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13. Click here to get started