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Social Media Semantics: 10 Tips for Creating More Meaningful Engagement

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Nicole Nicolay
Nicole Nicolay
Real Estate
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Social Media Semantics 10 Tips for Creating More Meaningful Engagement Presented by NicoleNicolay @nik_nik
What is Social Media Semantics? The way we interact to build relationships How we bring meaning to the tools we use Know yourself, Know your audience Focusing your efforts Increasing relevancy Relying on your strengths
The Story of @Cinderella
1. Goal Setting & Planning
My Facebook Marketing Plan GOAL: Utilize Facebook to increase brand exposure within the Fairyland Neighborhood, build relationships with targets, and increase sales by 30% COMMITMENT: 2-4 hours initial setup, 30 minutes daily spent sharing relevant information via your Facebook Page PLAN: (1) Create Facebook Page (2) Brand & customize (3) Add features: market data, listings, resources, etc. (4) Add media: listing or neighborhood photos/video (5) Create Facebook Daily Engagement Plan (6) SHARE! >relevant & helpful resources/articles (7) Listen & Respond
My Daily Engagement
2. Become a Trusted Advisor
3.Finding Your Voice
4. Embrace your uniqueness!
5. Everyday is an opportunity!
6. Tweet it forward!
7. Less is More
8. Give your computer a break!
9. Listen & Learn
10. Involve your audience!

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Social Media Semantics: 10 Tips for Creating More Meaningful Engagement

  • 1. Social Media Semantics 10 Tips for Creating More Meaningful Engagement Presented by NicoleNicolay @nik_nik
  • 2. What is Social Media Semantics? The way we interact to build relationships How we bring meaning to the tools we use Know yourself, Know your audience Focusing your efforts Increasing relevancy Relying on your strengths
  • 3. The Story of @Cinderella
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  • 11. 1. Goal Setting & Planning
  • 12. My Facebook Marketing Plan GOAL: Utilize Facebook to increase brand exposure within the Fairyland Neighborhood, build relationships with targets, and increase sales by 30% COMMITMENT: 2-4 hours initial setup, 30 minutes daily spent sharing relevant information via your Facebook Page PLAN: (1) Create Facebook Page (2) Brand & customize (3) Add features: market data, listings, resources, etc. (4) Add media: listing or neighborhood photos/video (5) Create Facebook Daily Engagement Plan (6) SHARE! >relevant & helpful resources/articles (7) Listen & Respond
  • 14. 2. Become a Trusted Advisor
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  • 27. 4. Embrace your uniqueness!
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  • 30. 5. Everyday is an opportunity!
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  • 33. 6. Tweet it forward!
  • 34.
  • 35. 7. Less is More
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  • 39. 8. Give your computer a break!
  • 40.
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  • 42. 9. Listen & Learn
  • 43.
  • 44. 10. Involve your audience!

Editor's Notes

  1. Bad choices/write like you talk/developing your voice
  2. Give, retweet, share examples
  3. Too much of a good thing…less is more