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Nicole Lazzaro
Nicole Lazzaro
Entertainment & HumorTechnology
1 of 43
XEODesign ® Putting Emotion into Play ™ The Future of Gamification is Emotion The Four Keys to Fun Nicole Lazzaro XEODesign, Inc. June20, 2012 www.xeodesign.com © 2011 XEODesign, Inc.
www.xeodesign.com © 2010 XEODesign, Inc. Player Experience 1 Putting Emotion into Play™ Drives Engagement Tilt the first iPhone accelerometer game Tilt World 250,000 visits Aim to Plant 1 Million Trees Winner Best Game 2007
www.xeodesign.com © 2010 XEODesign, Inc. Putting Emotion into Play™ Play Builds Skills in an Engaging Way
www.xeodesign.com © 2010 XEODesign, Inc. Putting Emotion into Play™ Real World Has Natural Engagement Loops
www.xeodesign.com © 2010 XEODesign, Inc. Putting Emotion into Play™ Gamification Can Kill
www.xeodesign.com © 2010 XEODesign, Inc. Putting Emotion into Play™ Gamification Can Kill
www.xeodesign.com © 2010 XEODesign, Inc. Putting Emotion into Play™ Points Change Behavior
www.xeodesign.com © 2010 XEODesign, Inc. Beyond Points and Badges 7 Putting Emotion into Play™ Games Must + Simplify the World + Suspend Consequences + Amplify Feedback + Set Clear Goals in Achievable Steps
www.xeodesign.com © 2010 XEODesign, Inc. Decartes’ Error 8 Putting Emotion into Play™ Decisions require emotion as well as thought
How many smiles? [Ekman/Duchenne]
<--- Orbicularis Oculi
Player Choice and Curiosity from Easy Fun
Player Choice and Curiosity from Easy Fun
Emotion = Fun
www.xeodesign.com © 2010 XEODesign, Inc. GAME Putting Emotion into Play™ June 20, 2012 GDC 2012 Behavior Change Games
www.xeodesign.com © 2010 XEODesign, Inc. 15 Putting Emotion into Play™ Emotion from Game Mechanics
16
www.xeodesign.com © 2010 XEODesign, Inc. Putting Emotion into Play™ Challenge Novelty Friendship Meaning
Easy Fun the journey is it’s own reward
Joy of controls 1. Easy Fun: Tilt World: Novelty from Controls
2. Easy Fun: Netter’s Neuroscience: Better if Explore
2. Easy Fun: Explore Your Own Brain
3. Easy Fun: ZombieBooth: Aspirational Fantasy
www.xeodesign.com © 2010 XEODesign, Inc. Easy Fun: Create Novelty 23 Putting Emotion into Play™ 1. Controls 2. Explore 3. Fantasy
Hard Fun If he screams, “I hate it…”
www.xeodesign.com © 2010 XEODesign, Inc. Hard Fun: Challenge 25 Putting Emotion into Play™ choices • goals • obstacles • strategy • power ups modified from “Flow” Csikszentmihalyi 4. Hard Fun: Clear Goals and Strategy
www.xeodesign.com © 2010 XEODesign, Inc. Hard Fun: Feedback and Progress 26 Putting Emotion into Play™
www.xeodesign.com © 2010 XEODesign, Inc. Hard Fun: Create Challenge 27 Putting Emotion into Play™ 1. Clear Goal 2. Strategy 3. Progress
People Fun people are addictive
7. People Fun: Social Caretaking Gestures
8. People Fun: Open Communication
www.xeodesign.com © 2010 XEODesign, Inc. People Fun: Work Together 31 Putting Emotion into Play™ 9. People Fun: Cooperate and Share
www.xeodesign.com © 2010 XEODesign, Inc. People Fun: Create Friendship 32 Putting Emotion into Play™ 7. Caretaking 8. Communication 9. Cooperation
Serious Fun games are therapy
www.xeodesign.com © 2010 XEODesign, Inc. Serious Fun 34 Systems Create: Excitement, Relaxation, Learning, Enhance Sense of Value Putting Emotion into Play™ Goal: collect all you can • Enhance progress • Aspire and acquire 10. Serious Fun: Collection
www.xeodesign.com © 2010 XEODesign, Inc. Putting Emotion into Play™ 10. Serious Fun: Collection Create Meaning
www.xeodesign.com © 2010 XEODesign, Inc. Putting Emotion into Play™ Meaning: Diner Dash Trophy = New Strategy
37 11. Serious Fun: Peggle Repetition & Rhythm
12. Serious Fun: Tilt World Impact Real World
39 12. Serious Fun: Tilt World Impact Real World Tilt World Trailer: http://bit.ly/Iq4xFc
www.xeodesign.com © 2010 XEODesign, Inc. Serious Fun: Create Meaning 40 Putting Emotion into Play™ 10. Collection 11. Repetition 12. Impact
41 Free Download 4K2F.com
www.xeodesign.com © 2010 XEODesign, Inc. Tag You’re It! 42 Putting Emotion into Play™ Nicole Lazzaro • Email: nlazzaro@xeodesign.com • Twitter: @NicoleLazzaro • Blog: NicoleLazzaro.com • Game: TiltWorld.com White Papers and Slides: • xeodesign.com • slideshare.com/NicoleLazzaro • 4k2f.com <- Downloads Book Chapters: • Beyond Game Design, Bateman • Game Usability, Isbister • Human-Computer Interaction Handbook, Jako Download Tilt World! Game On! o/

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Gsm lazzaro emotion games slides 100n20120620

  • 1. XEODesign ® Putting Emotion into Play ™ The Future of Gamification is Emotion The Four Keys to Fun Nicole Lazzaro XEODesign, Inc. June20, 2012 www.xeodesign.com © 2011 XEODesign, Inc.
  • 2. www.xeodesign.com © 2010 XEODesign, Inc. Player Experience 1 Putting Emotion into Play™ Drives Engagement Tilt the first iPhone accelerometer game Tilt World 250,000 visits Aim to Plant 1 Million Trees Winner Best Game 2007
  • 3. www.xeodesign.com © 2010 XEODesign, Inc. Putting Emotion into Play™ Play Builds Skills in an Engaging Way
  • 4. www.xeodesign.com © 2010 XEODesign, Inc. Putting Emotion into Play™ Real World Has Natural Engagement Loops
  • 5. www.xeodesign.com © 2010 XEODesign, Inc. Putting Emotion into Play™ Gamification Can Kill
  • 6. www.xeodesign.com © 2010 XEODesign, Inc. Putting Emotion into Play™ Gamification Can Kill
  • 7. www.xeodesign.com © 2010 XEODesign, Inc. Putting Emotion into Play™ Points Change Behavior
  • 8. www.xeodesign.com © 2010 XEODesign, Inc. Beyond Points and Badges 7 Putting Emotion into Play™ Games Must + Simplify the World + Suspend Consequences + Amplify Feedback + Set Clear Goals in Achievable Steps
  • 9. www.xeodesign.com © 2010 XEODesign, Inc. Decartes’ Error 8 Putting Emotion into Play™ Decisions require emotion as well as thought
  • 10. How many smiles? [Ekman/Duchenne]
  • 12. Player Choice and Curiosity from Easy Fun
  • 13. Player Choice and Curiosity from Easy Fun
  • 15. www.xeodesign.com © 2010 XEODesign, Inc. GAME Putting Emotion into Play™ June 20, 2012 GDC 2012 Behavior Change Games
  • 16. www.xeodesign.com © 2010 XEODesign, Inc. 15 Putting Emotion into Play™ Emotion from Game Mechanics
  • 17. 16
  • 18. www.xeodesign.com © 2010 XEODesign, Inc. Putting Emotion into Play™ Challenge Novelty Friendship Meaning
  • 19. Easy Fun the journey is it’s own reward
  • 20. Joy of controls 1. Easy Fun: Tilt World: Novelty from Controls
  • 21. 2. Easy Fun: Netter’s Neuroscience: Better if Explore
  • 22. 2. Easy Fun: Explore Your Own Brain
  • 23. 3. Easy Fun: ZombieBooth: Aspirational Fantasy
  • 24. www.xeodesign.com © 2010 XEODesign, Inc. Easy Fun: Create Novelty 23 Putting Emotion into Play™ 1. Controls 2. Explore 3. Fantasy
  • 25. Hard Fun If he screams, “I hate it…”
  • 26. www.xeodesign.com © 2010 XEODesign, Inc. Hard Fun: Challenge 25 Putting Emotion into Play™ choices • goals • obstacles • strategy • power ups modified from “Flow” Csikszentmihalyi 4. Hard Fun: Clear Goals and Strategy
  • 27. www.xeodesign.com © 2010 XEODesign, Inc. Hard Fun: Feedback and Progress 26 Putting Emotion into Play™
  • 28. www.xeodesign.com © 2010 XEODesign, Inc. Hard Fun: Create Challenge 27 Putting Emotion into Play™ 1. Clear Goal 2. Strategy 3. Progress
  • 29. People Fun people are addictive
  • 30. 7. People Fun: Social Caretaking Gestures
  • 31. 8. People Fun: Open Communication
  • 32. www.xeodesign.com © 2010 XEODesign, Inc. People Fun: Work Together 31 Putting Emotion into Play™ 9. People Fun: Cooperate and Share
  • 33. www.xeodesign.com © 2010 XEODesign, Inc. People Fun: Create Friendship 32 Putting Emotion into Play™ 7. Caretaking 8. Communication 9. Cooperation
  • 34. Serious Fun games are therapy
  • 35. www.xeodesign.com © 2010 XEODesign, Inc. Serious Fun 34 Systems Create: Excitement, Relaxation, Learning, Enhance Sense of Value Putting Emotion into Play™ Goal: collect all you can • Enhance progress • Aspire and acquire 10. Serious Fun: Collection
  • 36. www.xeodesign.com © 2010 XEODesign, Inc. Putting Emotion into Play™ 10. Serious Fun: Collection Create Meaning
  • 37. www.xeodesign.com © 2010 XEODesign, Inc. Putting Emotion into Play™ Meaning: Diner Dash Trophy = New Strategy
  • 38. 37 11. Serious Fun: Peggle Repetition & Rhythm
  • 39. 12. Serious Fun: Tilt World Impact Real World
  • 40. 39 12. Serious Fun: Tilt World Impact Real World Tilt World Trailer: http://bit.ly/Iq4xFc
  • 41. www.xeodesign.com © 2010 XEODesign, Inc. Serious Fun: Create Meaning 40 Putting Emotion into Play™ 10. Collection 11. Repetition 12. Impact
  • 43. www.xeodesign.com © 2010 XEODesign, Inc. Tag You’re It! 42 Putting Emotion into Play™ Nicole Lazzaro • Email: nlazzaro@xeodesign.com • Twitter: @NicoleLazzaro • Blog: NicoleLazzaro.com • Game: TiltWorld.com White Papers and Slides: • xeodesign.com • slideshare.com/NicoleLazzaro • 4k2f.com <- Downloads Book Chapters: • Beyond Game Design, Bateman • Game Usability, Isbister • Human-Computer Interaction Handbook, Jako Download Tilt World! Game On! o/

Editor's Notes

  1. For exampleWhich player is expressing enjoyment?
  2. Tilt World Trailer Here: http://bit.ly/Iq4xFc