TuneIn presentation @ European Radio and Digital Audio Show 2018 A look at TuneIn’s core benefits – one directory multiple platforms. Devices, reach, models, developments. A review of the drivers and appetite for subscription models in Europe. By Miles Palmer, representative of TuneIn for Europe. The program of The European Radio and Digital Audio Show 2018 is coorganized by Nicolas Moulard (Actuonda) and Xavier Filliol (Les Editions de l'Octet) in collaboration with Phiippe Chapot (Editions HF). www.salondelaradio.com www.european-show.radio

2. Radio 1920 - 2018

3. Pivotal moments

4. TuneIn’s Reach
60 MillionG L O B A L M O N T H LY A C T I V E L I S T E N E R S
19 MillionU S M O N T H LY A C T I V E L I S T E N E R S
2.4 HoursD A I LY A V E R A G E L I S T E N I N G T I M E
SOURCE: INTERNAL METRICS, SEPTEMBER 2015

5. Audio IP Benefits and disadvantages
Benefits…
• 1:1 so can target advertising
• Pause, rewind, download
• Access to vast range of
content
• New business models become
possible (subscription, pay
per listen)
Disadvantages…
• Cost of transmission proportional to
listeners
• Limited by access to the internet
So does the audience care about transmission path?
Yes…
• If it is an extra cost
• If it means more complication
• If I have to buy an other
device
No…
• If no perceived extra cost
• Robust
• Simple
• Same device to do multiple
applications.

6. MOBILE… 150,000 mobile downloads per day
CONSUMER ELECTRONICS… available in over 200 branded products with
millions of devices sold world-wide
AUTOMOTIVE… TuneIn brings streaming radio to cars, quadrupling the number of official partner
integrations in the past year to 50 models
TuneIn Is Everywhere

7. • Streaming is fastest growing sector in Audio driven by Music which is
transforming devices as well as habits. Spotify announced reaching 70m
Subscribers in 2017 an increase of over 20m in one year.
• Universal Media Group could see $2 billion in streaming revenue in 2018
• 2017 UK music sales growth 9.6% to £1.2Bn, Streaming up 42%
• Consumer Technology Association found consumer spending on both video and
audio on-demand streaming in North America is valued at $19.5 billion in revenue
• At least 19% of the German-speaking population uses a streaming service at
least weekly
• Streaming delivered about half of India’s 2016 music revenue
Audio Businesses
• Sirius XM announced that it has exceeded its 2017 subscriber guidance. The
satellite radio company ended the year with about 27.5 million self-pay
subscribers, adding an estimated 1.56 million self-pay subscribers in 2017.
• Sirius XM predicting revenue of about $5.7 billion and adjusted EBITDA of
approximately $2.15 billion.

8. • Live radio has a 90% reach.
• 50% of UK adults, downloaded radio
apps.
• Live radio largest share of listening
hours but Just 50% for ages 15-24.
• On-demand music has 28% audio
share 15-24 year-olds.
• 6.1 million adults use a podcast in
an average week. Reach is highest,
20%, for the 25-34 age bracket.
• 67% of listeners tune in on their
smartphones. The largest group 35-
54 age group
• Smartphones are led by on-demand
listening at 37%, followed by digital
tracks at 24% and live radio at
22%.
UK Research from RAJAR
• laptops and desktops, live radio is the top category at 35%, followed by on-
demand at 30% and digital tracks at 21%.
• Live radio had 53% of voice-activated speaker listening, while on-demand
music services had 46%.

9. For subscription audio to work there needs to be Valuable Benefits
Such benefits that have worked in the past are:
• Unique content (Sports – TuneIn relationship with NFL, extensive
library of music)
• Coverage (Sirius/XM providing national channels now internet)
• Removal of irritating content (ad free channels)
Subscription Radio
Partnership Highlight: TuneIn & NFL

10. Commercial-Free Stations
Create a commercial-free version of your station. Your fans
can upgrade to TuneIn Premium to hear all of your content-
commercial free!
Locked Premium Content
is visible but not available
for listening
Ads along bottom screen
for Non-Premium Members
Locked Icon to indicate content
is unavailable for Non-
Premium Members Premium Stations
available to Premium
Listeners
Add Free content for
Premium Members
L O C K E D U S E R P R E M I U M U S E R

11. Germany
• TuneIn growth continuous with big jumps at Christmas due to the drive in
the CE market
• 2017 saw strong growth for New devices particularly Amazon Echo
• TuneIn launches New functionality around podcasts so that users can
download for off line listening
• In tweet player for live steams

12. • Major players investing in audio – Amazon, Google and Apple.
• Consumer Technology Association projected 2018 smart speakers sales of
43.6 million units, up 60% from 2017. Revenue for the segment is
expected to grow 93% to $3.8 billion
• British firm Canalys recently published its own assessment of the smart
speaker market. On a global scale, it projected that smart speaker sales
would reach 56.3 million shipments
• Smart speakers are also leading a boost in overall smart home products,
which are expected to see 40.8 million units sold (up 41%) for revenue of
$4.5 billion.
Smart Speakers
• 16% of American adults,
about 39-million people, now
own a smart speaker. Smart
speaker adoption is growing
at the pace of smartphones
several years ago.

13. • comScore estimates 50% of all
search will be via voice tech by
2020.
Smart Speakers behaviours

14. What does a Partnership with TuneIn Mean?
• Distribute your content across hundreds of connected devices including
mobile and automotive.
• Potential revenue streams through ad supported and premium listenership
• Access to our analytics tool, track your content listening
• Increase your followers and engage directly with your audience.
CONTENT
DISTRIBUTION
BROADCASTER
TOOLS
MONETIZATION FOLLOWING
AUDIENCE

15. © 2014 TuneIn. Proprietary & Confidential
THANK YOU

16. Baromètre de l’Audio Digital 2017
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