Online eminence with Social Media & Systems of Engagement

© 2014 IBM Corporation
IBM Academy of Technology
12th aha Conference
Algebraic Hyperstructures and its Applications
2-7 September 2014, Xanthi, Greece
Increase Online Eminence
with
Social Media
and
Systems of Engagement
Domenico (Nico) Chillemi
Executive IT Specialist
ITS Italy Profession Leader
Member IBM Academy of Technology
zChampion Member
Technical Eminence Champion
Italian Journal of Pure and Applied Mathematics Managing Board Chief
nicochillemi@it.ibm.com

© 2014 IBM CorporationIBM Academy of Technology12th AHA Conference2
Agenda
Search engines and digital
eminence
What are systems of engagement?
How does social media impact
technical eminence?
Social Media 101
Sharing Your Content
Additional Resources
–Best practices and tips for using
Twitter, LinkedIn, Facebook, and
Google+
IBM Academy of Technology
involvement

© 2014 IBM CorporationIBM Academy of Technology12th AHA Conference
What is eminence?
3
Eminence means standing out among
others; to be noteworthy, remarkable
and distinguished. What will you be
famous for this year?
Creating eminence means:
•Achieving a position of distinction as trusted
information resources
•Standing out in the marketplace as
individuals (and for your organization)
•Driving engagement
•Deepening & expanding our relationships
with people in your field
Image Source:
http://www.lydiadifrancesco.com/wp-content/uploads/2012/02/socia

How many of you have Googled a new acquaintance?
 Visit a search engine like Google or Bing
http://www.google.it or http://www.bing.com/?cc=it
 Search for your name
 Results.....

My Results
Eminence...

My IBM professional background
IBM Mainframe
50 years old on April 7th
Strong
Batch
experience
Graduated in Mathematics at University of Messina (Italy)
Thesis: Hyperfields & their Homomorphisms, Prof. P. Corsini & Prof. F. De Maria
Member of

University

12th aha Conference
Systems of Engagement
Introduction

Systems of
Record
Social, Mobile, Analytics
Smarter Infrastructure
Systems of
Engagement
• Transactions
• Command & Control
• Authored content focused on text
and graphic docs
• Facts and data mastered in single
“source of truth”
• Push our knowledge to others
• Interactions
• Collaboration
• Community based content primarily
with video / audio
• Insight, trends, analytics thru open
forums
• Make others pull our knowledge
Exploit current technologies to self growth
Traditional approach still valid
and mandatory to Information Tewchnology
…but new approach strongly helps
to reach as many people as possible

Understanding the differences between SoR and SoE
Systems of Record Systems of Engagement
Orientation Data-centric User-centric
Usability User learns the system System learns the user
Focus Transactions Interactions
Governance Command & Control Collaboration
Value Single-Source of Truth Open Forum for Discovery & Dialog
Performance
Standard
Accuracy & Completeness Immediacy & Accessibility
Policy Focus Security (Protect Assets) Privacy (Protect Users)
10
Source: aiim & tcgAdvisors - A “Future History” of Content Management
Impact on Applications
Traditional:
processes and data were known and rather stable; people had defined roles & tasks; data authors need to
inform interested people when something new has been created; people’ interest is known
New (SoE):
work with more people related data, uncertain and unstructured; interested people can search and find
themselves when something new has been released; people’ interest can be new

Required CapabilitiesRequired Capabilities
People Centric
BusinessandEngagementModelBusinessandEngagementModel
Technology & other EnablersTechnology & other Enablers
EngagementChannelsEngagementChannels
Integration with Systems of RecordIntegration with Systems of Record
DevOps
Open Standards
Open Web-
API / API
Economy
Software
Defined
Environment
Integrated
Methodology
SoR –
Applications
SoR –
Data
OSLC
Cloud
Operating
Environment
TOSCA
…
Mobile Smarter
Analytics
/
Prediction
Social
Business
/ Media
Smarter
Processe
s/Cloud
Security
11
Systems Of Engagement – Key Elements

Example of new technologies exploitation
The Piano Guys
Strong example of exploiting new technologies to build self reputation through online presence
Watch the video on YouTube.

Just started Twitter with Italian Journal of Pure and Applied Mathematics
 Prof. Corsini news
 New journal issues
information
 Journal changes
 New Editorial Board
Members
 Top journal
contributors news
 Events
 Helpdesk
 Editorial Board
interactions
 ...and more
Expected to grow
In Future Through
cross-University
collaboration
Follow @ijpamitaly
on Twitter

12th aha Conference
How does social media
relate to technical eminence?

Social media helps people find your content!
15

12th aha Conference
Social Media 101

Which social network should I use?
17
 Twitter: Best for sharing content (blogs, white papers, articles),
professional relationship building, keyword and trend monitoring. The
news feed moves quickly so you can repeat posts.
 LinkedIn: Best for business networking, industry news and
discussions, finding prospects, sharing thought leadership
 Facebook: Best for short format information, imagery, infographics,
video, following businesses and publications
 Google+: Best for short format information, imagery, video,
infographics, animated gifs, Google Hangouts and big impact on SEO
 YouTube: Best for video blogs, tutorials, interviews, and testimonials.
Easy content to embed in blog posts and share on social channels
 Blog: Best for sharing expertise and thought leadership in a longer
format than most social media, tips and tutorials, best practices, etc.

Every 60 seconds online…
Source: Qmee July 2013

Twitter 101

LinkedIn 101
20

Facebook 101
21

YouTube 101
22

12th aha Conference
Best practices:
Sharing your content

Your social media posts should….
24
1
2
3
4
Be a teaser that inspires people to click the link
to read or learn more.
Include keywords – which words would you use to search for
similar content? Make those your keywords & hashtags
Be concise. Social media posts perform best when they’re
under 120 characters and include a photo.
Be repeated. Social media (especially Twitter) moves fast and
you can share the same content several times – just say it
differently.
5
Be engaging. Look for opportunities to share your POV by
joining conversations about your areas of expertise and share
links to your content when appropriate.

Shorten URLs for social media posts
25
• Open your content in a browser
and copy the URL
• Shorten the link using a tool like
Bit.ly or Ow.ly
• This provides an abbreviated
URL to help you save space on
social media posts (especially on
Twitter)
• You can view analytics about
who clicked your link in Bit.ly.
Just paste your shortened link in
the browser and add + at the
end

Webcasts
Webcasts are a great way to educate people about your
expertise and content and start a dialogue with
interested parties.
You must share your
webcasts on social
media to gain
attendees.
Record webcasts
and share them
repeatedly after the
event on your social
channels.

What else you can do with your papers to submit…
27
• If you don’t have, create your Twitter, YouTube and LinkedIn accounts
• You can identify yourself with your Twitter account while publishing
• You might record a video with a short presentation of your paper, upload it into
YouTube and specify the link in your written paper
• You might post in Twitter that your paper has been published, inviting to watch the
video and comment
• You can open a discussion in LinkedIn about your paper, inviting to participate
• You don’t have to wait only your papers being accepted by any journal and
published
• You can open a blog and start writing on it some short posts about your researches
• You can exploit open blogs and write articles about your studies
• You can search online free archives and write something
• Always, consider you need to interact with other people in the network in order to
maximize your writes
• Any other suggestion?

12th aha Conference
Involvement

29
• The IBM Academy of Technology (AoT) is an internal IBM worldwide
organization, done with the highest technical talents inside IBM
• The selection process is very hard every year and only a few people are
selected to join the organization
• Selected members are recognized as eminent technology thought leaders that
have an enduring impact on the IT industry that makes the world better
• IBM AoT mission is following the best of innovation, helping IBM to make
revenue, but also working to support innovation in the best technical areas
inside Information Technology
• IBM AoT Organization
• Academy Leadership
Team members (WW)
• Academy of
Technology members
(WW)
• Academy Affiliates (at
country level)

IBM Academy of Technology Online Eminence Involvement
30
• One of the IBM Academy of
Technology objectives is
increasing eminence of all IBM
technical population
• Eminence can increase with a
strong impact on business, life
and people, but in an era like the
current one this is not enough
• Social networks, smart phones,
tablets and computing dominate the
actual decade
Source: Radio Tweet Italia - http://www.radiotweetitalia.com/socialmediaemusica/
• For all these reasons the IBM
AoT is strongly committed with
Social Media and Systems of
Engagement

IBM AoT & Universities Collaborations – The AoT Top 10 themes
31
• The IBM Academy of
Technology often collaborates
with external companies and
organizations, in particular
Universities
• Being a high technical
organization, the AoT every
years needs to deal with the
most impacting technical
topics
• Every year the AoT is
committed in working with the
top 10 identified technical
themes, where external
collaboration is very important
• Please don’t hesitate to
contact me for any type of
collaboration with IBM anyone
of you and your departments
would like to start

12th aha Conference
End, References
&
Thanks
Domenico (Nico) Chillemi
e-mail: nicochillemi@it.ibm.com
Twitter: @nicochillemi
LinkedIn: https://www.linkedin.com/profile/view?id=31228852
YouTube: https://www.youtube.com/user/nicochillemi
Facebook: https://www.facebook.com/nico.chillemi.7
Blog: http://nicochillemi.blogspot.com
Interesting to read
• Joahn Berger, Contagious: Why Things Catch On
See http://jonahberger.com/
•Daniel Pink, To sell is human: The Surprising
Truth About Moving Others
This book provides valuable clues on how to
leverage Social media

Thanks for the help to...
Amanda Tenedini
–IBM Social Business Manager, Atlanta (USA)
–Follow @AmandaTene on Twitter
IBM ITSO Social Business Residency Team
–Raleigh (USA)
–Search in Twitter the hashtag #smres
IBM Academy of Technology Team
–Follow in Twitter https://twitter.com/IBMAoT & see the hashtag #IBMAoT

Thank You

Online eminence with Social Media & Systems of Engagement

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