The Simpsons is one of the most entrepreneurial shows on television. Throughout its more than 500 episodes, the characters engage in, and interact with, dozens of small business ventures. Their hometown of Springfield is Anytown USA, where the citizens participate enthusiastically in the local economy — including establishments like Krusty Burger, Lard Lad Donuts, King Toot’s Music Store, Luigi’s, the Gilded Truffle, Red Blazer Realty, The Android’s Dungeon, the Kwik-E-Mart, and of course Moe’s Tavern. Homer works for the Nuclear Power Plant, but he’s one of TV’s most prolific side hustlers. He’s always got some new business idea or money-making scheme going on. He’s been a door-to-door sugar salesman, a baseball mascot, a food critic, a cartoon voice actor, a night manager at the Kwik-E-Mart convenience store, a grease re-seller, and even an astronaut.

1. 16 TIMELESS
BUSINESS LESSONS
FROM

2. HOMER WORKS HERE…
BUT IS ONE OF TV’S MOST
PROLIFIC SIDE HUSTLERS

3. HE’S BEEN A DOOR-TODOOR SUGAR SALESMAN

4. A BASEBALL MASCOT

5. A FOOD CRITIC

6. A CARTOON VOICE ACTOR

7. A CONVENIENCE STORE
NIGHT MANAGER

8. AND
EVEN AN
ASTRONAUT

9. HIS BOSS OFFERS THIS
ADVICE TO WOULD-BE
ENTREPRENEURS:
“Family, religion, friendship.
These are the 3 demons you must slay if you wish to
succeed in business.”

10. YET SPRINGFIELD REMAINS A
HOTBED OF SMALL BUSINESS
ACTIVITY
LET’S STUDY UP!

11. 1. BEWARE THE SMOOTHTALKING SALESMAN

12. 2. FIXED COSTS
CAN KILL YOU
“Look at this, Marge! $58
and all of it profit. I’m the
smartest businessman in
the world!”

13. 3. DELIVER ON YOUR
PROMISES
“But the sign said
All-You-Can-Eat!”

14. 4. PLAY YOUR OWN GAME
“[McDonald’s has] more than 2000
locations in this state alone.”

15. 5. PROTECT YOURSELF
“Okay, the trampoline was a
bad idea. But you know
what? At least I’m out there
trying new things.”

16. 6. KEEP YOUR TEAM HAPPY
If we give up our dental
plan... I'll have to pay for
Lisa's braces! We can't give
up our Dental Plan!

17. 7. DON’T CHASE
THE LATEST TRENDS
“Everybody’s making money off the Internet
— except us!”

18. 8. MIND SUPPLY AND
DEMAND

19. 9. MAKE IT MEMORABLE
“Call Mr. Plow, that’s my name.
That name again is Mr. Plow.”

20. 10. EARN REPEAT BUSINESS
“Thank you, come again!”

21. 11. BE YOURSELF

22. 12. YOUR NETWORK IS
YOUR NET WORTH

23. 13. OUTSOURCE SMART
“I just tripled my productivity!”

24. 14. MAKE SMART PIVOTS

25. 15. USE CHECKS AND
BALANCES

26. 16. LIVE YOUR BRAND
“Life well spent.”

27. Learn More and
Join the Community at
www.SideHustleNation.com