Storytelling for Leaders (China Edition)

STORYTELLING FOR LEADERS
www.wecreateworldwide.com
@nickjankel
Creating & Sustaining People-Powered Change

BASED ON BREAKTHROUGH
BIODYNAMICS:
!
Sustainable innovation (education,
healthcare etc)
Conscious, creative & collaborative
leadership development
Social enterprise acceleration
Based on Breakthrough
Biodynamics:
!
Empowerment, happiness &
wellbeing programs
!
Branded media & experiences on
the themes of happiness, wisdom,
wellbeing and world-change
www.www.ripeandready.com

BREAKTHROUGH BIODYNAMICS™ Curriculum
Values, Goal
Achievement &
Purpose
Mindfulness,
Resilience &
Performance
Emotional
Intelligence &
Empathy
!
!
Conscious teams &
leaders
Creative teams &
leaders
Collaborative
teams & leaders
Insights &
Innovation
Breakthrough
Concepts &
Brands
Coaching for
Creativity &
Change
!
!
Sustainability,
Social Impact &
Systems
Storytelling,
Engagement,
Inﬂuence & Network
Activation
Collaboration &
Conﬂict Meditation
!
!
FOUNDATION: CREATING & SUSTAINING
BREAKTHROUGHS IN SELF & SYSTEMS

wecreateworldwide.combreakthrough for a brilliant world© 2013-15 WECREATE WORLDWIDE LTD
Leadership
the goals of today
Understand why storytelling is a
vital skill for all leaders; the
basics of what it is; and how it
helps us to inﬂuence & persuade
Engage in basics of how to
tell stories
Practice telling change stories
(project, products,
programmes etc,) &
understanding how to optimise
them

ENGAGEname, area, story that is energising you

© WECREATE WORLDWIDE LTD 2013 www.wecreateworldwide.com
@nickjankel
WHY STORYTELLING
PART 1

Storytelling for Leaders (China Edition)

NO! (OR NOT EXACTLY)
FAR MORE COMMON THAN YES

FRUSTRATION!
HOW LONG WILL WE SUSTAIN ACTION IN THE
FACE OF REJECTION / APATHY / RESISTANCE?
HOW MUCH POTENTIAL & MOMENTUM IS LOST
DUE TO LACK OF INFLUENCE, POWER & BELIEF?

LEADERSHIP
OWNING THE FAILURES & LEARNING
SO CAN CONTINUOUSLY IMPROVE

CHANGETHE WORLD?
!
CHANGE THE PEOPLE!
!
BUT PEOPLE TEND NOT TO CHANGE THEIR
VIEWS & TEND TOWARDS THE STATUS QUO

EVERYONE
CAN TELL COMPELLING STORIES
!
BUT NOT NESSARILY STORIES THAT CHANGE
PEOPLE WITHIN THE CONSTRAINTS…

ATTENTION
wiring
COMPETING
NARRATIVES
GROUP
THINK
THE BIGGER THE IDEA, THE MORE THE
RESISTANCE
networks

NETWORKSPOWER MOVING TO EDGES
!
WE ALL WORK IN COMPLEX WEBS &
ECOYSTEMS
!
NO ONE CAN MANDATE CHANGE
networks

EXPENSIVE
!
700-900% INCREASE IN 20 YEARS
ATTENTION
Sources: Harvard University
ATTENTION

3 MINS!
BOMBARDED BY NOISE
!
MUST MAKE SURE SIGNAL HEARD ABOVE
NOISE

RISK AVERSEFEAR OF CHANGE
LOSS OF…
!
LIVELIHOOD 
REPUTATION 
POSITION
VALUES
wiring

!
SYSTEM favors
predictability over
risk
tendency to avoid
opportunities
!
Sources: Antonio D’Amasio, Baba Shiv,
Andrew Newberg, Jonathan Haidt
RISK-AVERSE

Leadership
the 3 facets of human nature
Behaviours / habits
!
Beliefs / thinking
!
Being / emotions
!
Fear drives tunnel
vision & tunnel
memory
Not open to new
ideas

tend to have less neural
plasticity as we age
mindfulness & meaning can
proetc us
RIGID
Source: U of Illinois; Scientiﬁc American

ENTRENCHEDNARRATIVES
!
SERVE THOSE IN POWER IN THE SYSTEM
!
NEW NARRATIVES MUST COMPETE
COMPETING
NARRATIVES

CONFORMITYIDEAS TEND TOWARDS CONFORMITY OVER
TIME
!
DESIRE TO FIT IN + CONFIRMATION
!
IDEAS CASCADE TOWARDS EXTREMES
group
think

organisations designed for
efficiency not creativity
GROUP THINK
Source: Harvard Business Review; Intro to Social Psychology

facts & rational
argument can
actually
reinforce
existing beliefs
“BACKFIRE”
EFFECT
Source: U of Michigan

CHANGE
MUST BE LED
!
PEOPLE MUST BE INFLENCED, ACTIVATED &
AMPLIFIED

ENGAGEwhen have you influenced behaviour powerfully?
!
what was your inner state (HHH)

Leadership
some of the tools of influence
!
!
Emotional
techniques
social
techniques
rational
techniques
!
Logic
Coercion / threat
Assertion
Commitment
Alliance building
Modelling
Appealing to values
Consulting / Supporting
Persuading
Reciprocity
Courting favour
Social proof
Peer pressure
Charisma
Scarcity
Consistency
Consensus
Asking for help
Taking initiative
Alignment / connection
Encouragement
Avoiding
Rapport / like ability
Incentives

“The problem of how to make… wisdom
understandable, transmissible,
persuasive, enforceable - in a word, of
how to make it stick - was faced and a
solution found.
!
Storytelling was the solution -
storytelling is something brains do,
naturally and implicitly. . . it should be
no surprise that it pervades the entire
fabric of human societies and cultures.”
Antonio Damasio

WIREDFOR STORY
EVOLUTIONARY ADVANTAGE - STIMULUS TO
APPROPRIATE RESPONSE IN MILLISECONDS
STORY PACKAGES UP REASON & EMOTION TO
MAKE CHANGE

MEANING
WE ARE MEANING CREATING & LOVING
ANIMALS
CREATES REALITY

PROJECT
MEANING ONTO THE WORLD
!
WE SEE IT AS WE WANT TO SEE IT, NOT HOW IT
IS

$1.49 $197.50
SOURCE: SIGNIFICANT OBJECTS
13000%
ROI
ADD A STORY TO AN ITEM & IT
INCREASES IT VALUE

CHAMBERMAIDS TOLD THEY DO ENOUGH
EXERCISE IN THEIR JOB TO LOSE WEIGHT…
LOSE WEIGHT

PEOPLE WITH MORE OPTIMISTIC STORIES TEND
TO HAVE HAD DEEPER ATTACHMENT TO THEIR
PARENTS

REVENUES INCREASED BY 400 PERCENT WHEN
FUNDRAISING CALL-CENTER STAFF HEARD
SHORT STORIES FROM END-BENEFICIARIES
ABOUT HOW THE MONEY HAD MADE A
DIFFERENCE TO THEM

“Human minds yield helplessly to
the suction of story. No matter how
hard we concentrate, no matter
how deep we dig in our heels, we
just can’t resist the gravity of
alternate worlds.”
Jonathan Gottschall, The Storytelling
Animal

AUDIENCE DO NOT HAVE TIME OR
INCLINATION TO JOIN THE DOTS FOR US
IN THE ABSENCE OF OUR NARRATIVE THEY
WILL MAKE ONE UP - AND IT IS UNLIKELY TO
WORK FOR US

ENGAGE
what stories does this organisation tell that may
be limiting its potential?

“Those who do not have power
over their story — the power to
retell it, rethink it, deconstruct it,
joke about it, and change it as
times change - truly are
powerless, because they cannot
think new thoughts.”
Salman Rushdie

FINISHTHESE SENTENCES (in your head)...

LUCKis self-fulfilling prophesy
!
can we taught by changing stories

ENGAGE
what story do you tell yourself in your head that
is limiting you as a leader?
how does it manifest in your heart (emotions) and
hands (actions) ?
what new story do you want to have instead?

Leadership
transforming the story
It is hard to
access what we
are not aware of
!
Awareness is
the ﬁrst step in
leadership
excellence.

34% RISE IN
ANTIBODIES
OVER 3 MONTHS
AFTER TAKING X
X
STORIES NOT SPECS

“When you’re conversing with co-
workers, customers, or investors,
the richness and meaning of your
story is what people really buy.
Everybody thinks it’s the return on
investment that you’re selling...but
it’s really the story about ROI that
an investor takes away.”
Tom Durel, Former CIO, Blue Cross Blue Shield,
Former CEO, Oceania

wecreateworldwide.com
Project Date
breakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
Breakthrough
© 2007-2012 wecreate worldwide ltd.
the breakthrough value pyramid
INSIGHT
KNOWLEDGE
DATA
IDEA
PROPOSITION
STORY
Increasing
Value
PROBLEM
Reality observed to
understand problem
Information interpreted within
context of problem
Data selected because of what
it might reveal about problem
Insight ﬂexed creatively to solve
problem (and reinterpret problem)
Business proposition developed
to exploit problem with solution
Concept pitched to engage
stakeholders in problem and its
visionary solution

LEADERSHIP
RELIANT ON STORIES
LEADERSHIP VS. MANAGEMENT (TECHNICAL OR
HIERARCHICAL)

“Leadership exists when
people are no longer victims of
circumstances but participate
in creating new circumstances.
Ultimately, leadership is about
creating new realities.”
Peter Senge, MIT

STORIESENGAGE PEOPLE IN A SHARED POSSIBILITY
OPENS US SPACE FOR INNOVATION & CHANGE
LOCATE THEMSELVES IN THE FUTURE
AND KNOW HOW & WHERE TO BEST
CONTRIBUTE
BUILDS MOMENTUM TO TAKE RISK

ENGAGE
craft a change story for a stakeholder

@nickjankel
THE STORYTELLING ENGINE: PAINTING
PATHWAYS OF POSSIBILITY
PART 2

attention
&
empathy
Source: Prof P Zak, U of Chicago
Rats will release other rates
from cages without reward;
and even share rewards

“There's a lot of talk in this country about the
federal deficit. But I think we should talk more
about our empathy deficit - the ability to put
ourselves in someone else's shoes; to see the
world through those who are different from us -
the child who's hungry, the laid-off steelworker,
the immigrant woman cleaning your dorm room.
As you go on in life, cultivating this quality of
empathy will become harder, not easier. “
Barak Obama

Leadership
CONNECTING WITH OTHERS
STORY IS THE
BRIDGE
!
removes
negatives
!
activates
positive

“Once we know something we ﬁnd
it hard to imagine what it is like
not to know it.”
Chip & Dan Heath

wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD wecreateworldwide.com
Project Date
Breakthrough
STAKEHOLDER empathy INSIGHTS
brand strategy
PAIN
Breakthrough
FEEL & FEAR
footprint
impact
Think & BELIEVE
Say & DO
SEE & HEAR
Audience
Breakthrough
What friends & influencers saying &
doing?
Competing / supporting narratives?
Boss & colleagues saying & doing?
What market offers?
Anxieties & Inspirations
What is biggest fear in change?
What is biggest desire for change?
What touches her? Upsets her?
What is current
narrative?
What are current
beliefs about change?
Attitudes &
assumptions?
Actions
Habits
Statements

wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
Innovation
CONCEPT definition
Idea title
what is the
PROPOSITION
TARGET AUDIENCE
HOW DOES IT WORK?
CAPACITY
DESIRED RESPONSE
Provide a short, accurate and memorable title (you may find it easier to do this last)
PRECEDENTS
What is the value proposition?
Who is it for and why will they want / need / use it? How does it
amplify meaning, membership, mastery or money?
What happens before, during and after usage?
What existing capabilities could be leveraged to deliver it?
What beliefs & behaviours will change on implementation?
What models can we learn from to implement successfully?
IMPERATIVES What elements have to be delivered to make it work in reality? OPTIONS What elements would be great to have?
OBSTACLES What could get in the way? What is missing?
What assumptions does it challenge? How does it
make value more accessible, usable or enjoyable?
BREAKTHROUGH
GO / no go
WHY DO IT? What are the benefits to the organization / world?
Horizon 1. short
2. medium
3. long
Why?
How do you act?

Innovation
CONCEPT definition
Idea title
what is the
PROPOSITION
TARGET AUDIENCE
HOW DOES IT WORK?
CAPACITY
DESIRED RESPONSE
Provide a short, accurate and memorable title (you may find it easier to do this last)
PRECEDENTS
Who is it for and why will they want / need / use it? How does it
amplify meaning, membership, mastery or money?
What happens before, during and after usage?
What existing capabilities could be leveraged to deliver it?
What beliefs & behaviours will change on implementation?
What models can we learn from to implement successfully?
IMPERATIVES What elements have to be delivered to make it work in reality? OPTIONS What elements would be great to have?
OBSTACLES What could get in the way? What is missing?
What assumptions does it challenge? How does it
make value more accessible, usable or enjoyable?
BREAKTHROUGH
GO / no go
WHY DO IT? What are the benefits to the organization / world?
Horizon 1. short
2. medium
3. long
Why?
How do you act?
A peer-to-peer coaching system that helps you learn to coach and receive exec
coaching without having to find or pay for a professional
Buy toolkit. Find a buddy. Agree to coach. Meet up for X sessions. Do missions each
week. Review. Continue.
HR Directors & individuals wanting coaching but
cannot afford it
People who want to learn coaching tricks
When empowered and enabled, most people can
be a good coach - which is better than no coach
I am a decent coach and am inspired & confident
enough to employ the tools
I have had specific, tangible results happen in my
life because of being coached
Spread the power of coaching to those that cannot
afford it
Create a new revenue stream that is scaleable
without the need to train, manage & evaluate
coaches
Tools & execution that work in real-time with real
people
Language that is accurate / empowering but not
exclusive / weird
Way of building trust & reputation between users
Customised toolkit
App version
Existing coaching programme / tools
Desire for the guru / expert in the room even
though limiting & not scaleable
Spread of PADI scuba-diving
Paypal

Project Date
Breakthrough
(Target audience) wants / needs
and finds painful. Unlike
(competition / existing narratives)
who offer (conventional proposition) because they
think (assumptions), we have realized that (insight).
So we have created (project name) which delivers
(proposition). Uniquely it offers (key elements) and
therefore will (impact).
© 2007-2012 wecreate worldwide ltd.
concept

Leadership
CONNECTING WITH OTHERS
BEGINNING
END
PROBLEM
RESOLUTION

Leadership
The storytelling engine
BEGINNING
END
PROBLEM
RESOLUTION

1
2
3
4
5
6
7
8
break 
through
Leadership

1
2
3
4
5
6
7
8
break 
through
Leadership
FREYTAG DRAMATIC ARC
break 
through
Exposition
Rising action
Climax
Falling action
Denouement

CONNECTION
ATTENTION & EMPATHY
THE ISSUE IN REAL, HUMAN TERMS
THE PROBLEM AND / OR POSSIBILITY
!
WHY LISTEN TO YOU NOW?

GET BEYOND PEOPLE’S VOICE OF REASON,
APATHY & CYNICISM
!
AN AWAKENING OR EXPERIENCE, METAPHOR
OR IMAGE, QUESTION, FACTOID, FUTURE /
BACK CAST, ANECDOTE / APHORISM,
QUOTATION, ANALOGY / APPEAL TO VALUES
FRAME

CONTEXTTHE STORY BEHIND YOUR SUCCESSES &
FAILURES
YOUR STRUGGLES & CONFLICT
LIMITS IN CURRENT NARRATIVES
CONTEXT CREATES MEANING!

CONVENTIONS 
THE LIMITING BELIEFS, BEHAVIOURS & WAYS
OF BEING THAT HOLD US BACK
!
CONVENTIONS OR MYTHS THAT NEED
CHALLENGING IN CURRENT STORY

CREATIVESHIFT
THE INSIGHT
THE CREATIVE LEAP
THE NEW WAY OF THINKING

We can't solve problems by using the
same kind of thinking we used when
we created them.
Albert Einstein

CONCEPT
THE IDEA, THE SOLUTION
!

CONVICTION
THE COMMITMENT
SOMETHING BIGGER THAN YOURSELF
!
PURPOSE, STANCE, ROLE, PHILOSOPHY

CONCRETE IMPACTNEW RESULTS
NEW BEHAVIORS
NEW CULTURES
NEW METRICS
WHAT IS IN IT FOR US?

IMPACT
PROFIT 
PEOPLE 
PLANET  
PURPOSE

CALL TO ACTION
WHAT DO YOU WANT THEM TO DO?
!
WHAT CAN WE START DOING TOGETHER?

1
2
3
4
5
6
break 
through
7
8
Name Version
Leadership
LEADERSHIP storytelling engine
1. connection
2. Context
3. Conventions
8. Call to Action
7. Concrete Impact
6. Conviction
5. Concept
4. CREATIVE Shift
FIGURE IT OUT AS YOU WORK THROUGH IT
HELPS DEVELOP PROPOSITION
NO PERFECT STORY 
FEEDBACK VITAL
GET INTO PEOPLE’S HEARTS & MINDS
share from the heart

Leadership
storytelling journey
Leadership
1. connection
2. Context
3. Conventions
8. Call to Action
7. Concrete
Impact
6. Conviction
5. Concept
4. CREATIVE Shift
NOWBACK STORY FUTURE STORY

Project Date
Breakthrough
Project Date
breakthrough for a brilliant world© 2012-15 WECREATE WORLDWIDE LTD
Breakthrough
What is the headline problem or need to grab attention? What is
the possibility that could be in its place?
Why is the important this year? This decade?
Who has this problem / need / desire? How many people have it?
What are the most shocking facts and figures? Can you sketch
the suffering of one person?
Why should we give you our attention? Why are you involved?
How does it impact you? Can you inspire trust?
Why have previous solutions failed? What was missing?
What already exists but is not enjoyable, accessible or usable
enough for a scaleable solution?
What models of change have been tried and where have they gone
wrong?
In summary, what assumptions are behind the fact that existing
solutions do not work optimally?
What part of the current story is no longer working?
What beliefs are no linger valid?
STAGE FOCUS KEY QUESTIONS THE STORY
1. connection
2. Context
3. Conventions
THE PROBLEM OR NEED AND
WHY IT IS IMPORTANT ENOUGH
TO GIVE OUR ATTENTION
!
WHY CURRENT OR PREVIOUS
SOLUTIONS HAVE FAILED TO
SOLVE THE PROBLEM
THE ASSUMPTIONS, BELIEFS
AND MYTHS THAT PERPETUATE
THE PROBLEM
What do you want from the listener? What is your ask?
!
What would you like them to provide for you exactly? What are
you going to do with it?
8. Call to Action
THE CREATIVE LEAPS &
BREAKTHROUGH INSIGHTS
OF THE TEAM
How does it, or could it, have an impact? How will you measure
this impact?
!
What new behaviours and beliefs do you hope to create amongst
the community and stakeholders? How will it shift the system?
!
How can you bring the scale of the impact to life in words or
images?
7. Concrete Impact THE DESIRED STATE WITH
IMPACT MEASURES
What is the purpose of the project or enterprise?
What is the long-term vision of how things could be once you have
scaled?
What is your commitment?
6. Conviction THE PURPOSE & VISION
!
What is the essence of your idea or project?
What, for who, when, where, why?
!
Who is going to pay and for what? How is value delivered to users /
community?
How will this be sustained and scaled over time?
!
5. Concept THE BREAKTHROUGH
SOLUTION, IMPACT MODEL &
ROAD MAP
How do you see things differently?
What fresh insights have you had? From where?
4. CREATIVE LEAP
WHAT YOU WANT
YOUR AUDIENCE TO DO

NARRATIVE TYPES
CONNECTION TO OTHERS / WE’RE ALL THE
SAME
WE ARE ALL DIFFERENT
POSSIBILITY
REDEMPTION
REMEMBRANCE OF PAST
OVERCOMING CHALLENGES AGAINST ODDS
JUST DOING IT
PASSION THROUGH TRIALS
ALL MUST HAVE LEARNING: INSIGHT, AH HA!,
LEAP

@nickjankel
TELLING STORIES
PART 3

Leadership
THE INFLUENCE TOOL
MAXM I N
MAXM I N
MAXM I N
1 Presence
Connect inwards and
become aware of where
you are at.
What feelings (heart),
thoughts (head) and
behaviours (hand) can
you let go of to be right
here, right now?
2 Purpose
Ground your strategy in a
reconnection to your true
purpose, core values and
your deepest principles.
What is your overall
purpose as a leader?
What are the key
personal principles you
act from at your best?
3 Intention
Reflect on the reasons
for your actions and
focus on one clear intent.
What is your single-
minded intention with
this action?
What assumptions are
you operating from? Are
they all valid?
4 Sense
Attune to the opportuni-
ties within the system,
organisation and
network to influence.
What are the sweetspots
for intervention in the
system?
Who in the organisation
needs to shift to create
change?
What actors in your
network could be
activated to effect this
change best?
What are the feelings,
beliefs and behaviours of
these individuals?
5 Align
Connect fully with the
emotional, mental and
practical needs of those
you want to influence.
What might shift the
feelings, beliefs and
behaviours of your target
best?
What might motivate
them most? [Think
Meaning, Mastery,
Membership, Money]
What else can you draw
on? [Think Reciprocity,
Reputation, Rapport,
Resonance, Requests,
Reinforcement, Rewards,
Repercussions]
6 Story
Develop your ‘story’ to
appeal emotionally,
rationally and practically
with the target.
What is the emotional
connection?
What are the key facts
and figures?
What are your core
insight(s) / break-
throughs?
What is in it for them?
What do you want them
to do next?
[Use the WECREATE
story engine for best
results]
7 Engage
Implement your story to
engage the right people
in the most appropriate
way.
Who needs to hear
which part of the story
to effect change?
How can you most
effectively and
efficiently reach them?
What obstacles to fully
‘getting’ the story can
you remove or alleviate?

Leadership
storytelling journey
Leadership
ETHOS
Trust & credibility
LOGOS
Logic & coherence
PATHOS
Emotions & connection
Attention
Empathy
Engagement
Action
Purpose

OWN IT
(OR IT OWNS YOU)
BE CREDIBLE / AUTHENTIC
FEEL IT IN YOUR BODY & SHARE FROM THAT
PLACE
ETHOS
Trust & credibility

FIND YOURS. EXPLORE IT. RELISH IT.
!
STAY AUTHENTIC YET ALTER TO CONNECT
VOICE
ETHOS
Trust & credibility

THIS STORY WILL HAPPEN WITH OR WITHOUT
THEM
HUBRIS & HUMILITY
MOMENTUM
ETHOS
Trust & credibility

INTERNAL COHERENCE & CONSISTENCE
!
NO HOLES
LOGIC
LOGOS
Logic & coherence

EXTRANEOUS MATTER
SACRIFICE
LOGOS
Logic & coherence

A GREAT RESULT FOR ALL
!
WORK BACKWARDS. WHAT HAS TO HAPPEN TO
GET THERE?
!
COVER OFF WHAT MIGHT BE LOST
DESIGN
LOGOS
Logic & coherence

WHAT INFORMATION DO THEY NEED TO
JUSTIFY EMOTIONAL / INTUITIVE DECISIONS?
!
ENSURE THEY KNOW HOW TO TRANSITION
AWAY FROM FEAR OF LOSS
JUSTIFY
LOGOS
Logic & coherence

KNOW YOUR CORE STRATEGIC MESSAGES
!
REPEAT IN NEW AND FRESH WAYS
MEMES
LOGOS
Logic & coherence

MATCH
& MOVE HIGHER
!
PATHOS
MOVE YOURSELF & YOUR AUDIENCE

STAY
CONNECTED
SENSE THE ROOM
!
SACRIFICE PLANS FOR PRESENCE
PATHOS

PICTURES & POSSIBLITIES
!
USE EVOCATIVE WORDS, IMAGES, IDEAS
!
FIND METAPHOR THAT CONNECTS YOU TO
YOUR AUDIENCE
PAINT
PATHOS

MAKE EYE CONTACT
ASK QUESTIONS (MOVE TO YES)
ASK FOR INPUT / A SHOW OF HANDS
ASK TO TAKE FIRST STEP NOW
INVOLVE
PATHOS

EVERYONE
IS AN AUDIENCE
!
EVEN A TECHNICAL EXPERT, ENGINEER OR
INVESTOR!
PATHOS

IT AND EVERYONE ELSE WILL
 
STORY NOT SERMON
!
EVERYONE IS ROOTING FOR YOU
ENJOY
PATHOS

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Covers personal stories &
how to change them to
break through, create &
grow
switch on: unleash
your creativity &
thrive with the new
science & spirit of
breakthrough

Leadership
SHARE LEARNINGS
Understand why storytelling is a
vital skill for all leaders; the
basics of what it is; and how it
helps us to inﬂuence & persuade
Engage in basics of how to
tell stories
Practice telling change stories
(project, products,
programmes etc,) &
understanding how to optimise
them

Question us.
Challenge us.
Have breakthroughs with us.
nick@wecreateworldwide.com
nick@ripeandready.com
“If you’re going to have a
story, have a bigstory, or
none at all.”
Joseph Campell

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