Nicho is a social engagement platform created by SocioFabrica.

1. BACKGROUND
brought to you by:
SocioFabrica.com

2. One of the key differentiators in SoFab’s business
model is to create a balance between the service and
product division. The goal is create a product suite
that is complementary to the service clients while
creating new revenue streams. To that end, SoFab has
productized the ‘Social Engagement Platform’ for
public release.

3. The application is designed to be flexible enough
to accommodate various promotions and provide
white label branding opportunities with easy
integration with social networks. In addition, a
customer portal has been developed to manage
campaigns. This will allow agencies, leagues, and
brands to manage their promotions in one interface.

4. Simply put, our goal is to create a superior platform that
is highly customizable and provides a superior user
experience than the cookie cutter solutions on the market.
We aim to present ourselves as the one-stop-shop solution
for branded social contests and promotions. By leveraging
our services and products divisions combined with
superior user interface built with no-post back technology
and responsive web design we aim to target large-scale
brands and agencies that demand a superior, customizable
and highly branded experience.

5. Use Cases
1 - Contests: User generated content (UGC) contests or pre-loaded with approved
content from publisher. For example; For a league like MLS, the sponsor could load
the app with chosen highlights
from each team and let the community rally votes for their favorite team’s
highlight. This provides the publisher total control and assures highly quality
content.
2 - Sweepstakes: With a lower barrier to entry, Sweepstakes are great for
generating new leads or likes.
3 - Customized Promotion: SocioFabrica will work as a partner to create a highly
branded and customized promotion that meets business objectives. By leveraging
our expertise with existing and future clients alike.
4 – Content Aggregation/Distribution. We can leverage Nicho to more effectively
aggregate and distribute existing content across any combination of channels.

6. Contest Parameters
The product empowers fans to engage and share their passion.
Users participate by uploading content -photo, video, audio or
text. Increased consumer engagement with sharing, comments,
tagging and voting. Or the app can pre-loaded by an
administrator as noted above. Built to go viral. Compatible within
Facebook canvas environment, Microsite or within an iFrame on
any digital channel of choice. Maximizing reach and
customization with one platform and same data and content.

7. Features
·
Form Factors: Facebook App, Microsite, Tablet or Mobile
·
Entry Moderation
·
Community Engagement: voting, comments, sharing
·
Analytics (integration with Google Analytics)
·
Social Metrics
·
Custom Design
·
Mobile
·
Leaderboard (separate contest for most active ambassador, great way to
socialize brand approved
content (ie goal of the week, best plays, etc etc)

8. Meanings of NICHO
The word niche is derived from the middle French word nicher,
meaning to nest. In ecology, a niche is a term describing the way of life
of a species. Each species is thought to have a separate, unique niche.
A nicho is an object of Latin American folk art. Nichos are made from
mixed media and traditionally combine elements from Catholic,
Mestizo, spirituality, and popular culture. The appear much like
decorative Altars.
Nicho is also used as a shortform reference for the Japanese term
nichome. Shinjuku Ni-chōme (新宿二丁目), referred to colloquially as
Ni-chōme or simply Nichō, is Area 2 in the Shinjuku District of Tokyo,
Japan. Nicho further distinguishes itself as Tōkyō's hub of gay
subculture.
Nicho is slang in Russian for Nichevo, which means “everything this
OK” or “Todo Bien”

9. Visit:
www.nicho.com
for demos &
information