Over the Top (OTT) Market Size & Growth Outlook 2024-2030
Vote that counts presentation
1. PROMOTING THE VOTE THAT
COUNTS VIA SOCIAL MEDIA
Nicola Peate - Rippleffect
2. HELLO....
• About me
Social Media Manager for Rippleffect
Clients I have worked with:
-PPL
- Everton
- Lambrini
- American Airlines
- Wickes DIY
Digital Media Co-ordinator for Keep Britain Tidy
Web Editor for Newquest Cheshire/Merseyside
3. About Rippleffect
We are an award-
winning, full-
service digital
communications
agency
4. KEEP BRITAIN TIDY
What would I do if Keep Britain
Tidy were part of the Vote that
Counts?
How do charities and non-
charitites best get promotion?
No budget for social media – just
my time
7. THE POWER OF A TWEET
JDRF’s daily visitors from Twitter over the past 2 months have
averaged fewer than 10 per day.
Friday 11th (day of Tweet): Over 3000 visitors from Twitter
Saturday 12th: Over 300 visitors from Twitter
Sunday 13th: Over 100 visits from Twitter
11. CURRENT RELATIONSHIPS
What key figures does the charity
already have relationships with?
Do you have celebrity ambassadors?
Are they on Twitter?
Has a celebrity tweeted you before?
Do you have celebrity followers?
12. HOW TO APPROACH CELEBRITIES
It’s a waiting and watching game – set up searches for all
celebrities on Twitter
Keep it relevant to that celebrity
Make your tweet personal
Don’t mass tweet every celebrity you can think of
Don’t specifically ask for a RT
Only tweet when a celebrity is online – your tweet will be lost
otherwise
14. OTHER INFLUENCERS
It’s not only celebrities that are influential
Who are key voices in your field?
You may have closer relationships with these people and so can
approach it in a more personal way
18. PROMOTING OFFLINE
Not always possible to promote on the homepage – lots going
on!
Use social media as a key channel for promotion and where
people can find more information
Also gives people a reason to come to your social media
channels – could increase fans and followers!
Where do you promote Facebook and Twitter – for this month
could you add the Vote that Counts?
20. OFFICIAL CHANNELS
The power of your brand
Who controls your social voice? Are they aware of how
important The Vote that Counts could be to you?
Who are your official partners? Other regions/branches of your
charity? How can they help?
21.
22. STAFF AND SUPPORTERS
Unrivalled passion
Spreading your message –
drumming up support
Needs to be a differentiation
from the official voice
Do not dilute the message
Be real and honest – remembering that they
are a social voice for your charity
25. FACEBOOK TABS
Creates a place for you to reference and fans to refer to
Allows fans to direct people to a space that focuses on your
part in the Vote that Counts
Personalise the message – Vote for YOUR charity
What could you do with £50,000? enables you to visualise this
Get across key messages
- How easy it is to vote
- Costs the supporter nothing
- Another opportunity for them to support you
- What the money would mean to you/could achieve
27. TIMING OF CONTENT
As it’s a short term campaign you don't want to
overload people
You’ve got other messages during this time too
Post when you might not normally –
evenings/weekends
Keep your posts interesting and engaging so
that you can talk about the Vote that Counts
regularly without seeming competitive
28. VARIETY OF CONTENT
Variety of content is the most important way of keeping people
engaged
30. VARIETY OF CONTENT
Polls
How long would it take you to raise £50,000 for XXXX?
1) One week – I’m a footballer!
2) More than two years and no spends for me
3) 5 minutes by voting in The Vote that Counts!
4) 10 years of collecting coppers!
Questions
What makes you gives us your vote in The Vote that Counts?
If we won the £50k how would you like to see us spend the money?
Info
When the votes close, how far off the top you are etc
Links
Regular links to the page, links to videos that illustrate
your work and how £50k could help
31. #HASHTAGS
On Twitter hashtags are a great way of making your tweets more
visible – make sure to use hashtags related to your tweet e.g.
#votethatcounts #charity
You can also use more interesting hashtags to attach your tweets to
other conversations such as ‘During the break for the #Xfactor why not
vote for us to win £50k!’
Be careful not to attach yourself to conversations that could turn
negative or are inappropriate -
http://www.telegraph.co.uk/technology/twitter/5621970/Habitat-
apologises-for-Twitter-hashtag-spam.html
32. TWIBBONS
Easy to set up – just search
Twibbon
Only works if you have a
clearly recognisable logo
that is still visible when
shrunk down to this size >
Only an image – not a link
Not useful for a short term
campaign such as The Vote
that Counts where you
require an action from users