2. THE COGNITIVE
APPROACH TO CHANGE
People control their own destinies by believing in and acting on the values
and beliefs that they holds.
R QuackenBush, Central Michigan University
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3. Over view
• Cognitive psychology
• Cognitive theory
Aaron Beck ‘s work on cognitive therapy ( 1970)
Rokeach’s work on Belief system theory ( 1960s-1970s)
If you keep doing what you’re doing you’ll keep getting what you get.
Anon
• This approach is focused on the results that you
want to achieve, although crucial to their
achievement is ensuring that there is alignment
throughout the cause and effect chain
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5. Setting Goals
Making sense of our resul
3 97
How internal conversations limit us
Research of the author ( Green, 2001):
Business focus vs personal motivation
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11. Anchoring and resource states
• The underpinning theory
• Remember who you are and the best you can
do
• Rational Analysis:
Using your thought, measurable criteria,
objectively based, power to prove and to
disbelieve something.
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12. Summary of Cognitive Approach
• Belief
• Emotion
• Positive mental attitude
• Drawback: lack of recognition of the
• inner emotional
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13. THE PSYCHODYNAMIC APPROACH
TO CHANGE
When Facing change in external world, an individual can experience a
variety of internal psychological states
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14. The Psychodynamic approach
• Kubler-Ross Model (cont)
o Further researchers has added to the model
o Adam, Hayes and Hopson’s (1976) change curve
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15. The Psychodynamic approach
• Virginia Satir Model
o Highlight two key events: the foreign elements and the transforming
ideas
o The Satir’s Model
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16. Summary of Psychodynamic
approach
• Useful to understand the reaction of people during the
change process , why they react the way they do and deal
with them.
• Different stages are not necessarily known or separated
• The stages may overlap
• Satir’s model incorporates with ideas of defining events -
transforming ideas.
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