Dang_Phuong_EBBS_PB1_2023.09.pptx

PERSONAL BRAND EXPLORATION
Your Name : Nguyen Dang
Project & Portfolio I: Exploring Your Personal Brand
Sep 1, 2023
I am a Vietnamese Gen Z individual living in a rapidly changing world,
characterized by my creative, energetic, and challenging nature. From
a young age, I've been a dreamer, initially aspiring to become an
astronaut before shifting my focus to a career in the creative industry,
particularly as a creative director. Growing up in the modern
technology era has allowed me to explore and stay updated on
various global trends in fashion, music, and culture, which further
fueled my interest in the media industry. I actively engage in school
activities, such as MC events and participating in fashion shows,
where I led my team to be a champion by creating a meaningful play
and eco-friendly fashion for a competition. These experiences have
shaped me into a determined, creative, and passionate individual
pursuing a future in content creation and storytelling within the media
industry. My journey has taught me the importance of hope, teamwork,
leadership, and the ability to transform challenges into opportunities,
all of which are guiding principles as I work towards my dreams..
IDENTITY
PROFESSION
Potential Job Titles:
• Production Manager
• Director of Marketing
• Manager, Social & Digital
Communication
BRAND ARCHETYPE –
When it comes to my style of working, I tend to have a
creative environment and have a chance to talk with a
lot of people. I love a fast paced vibe working and
organizing stuff for the whole team. My archetype is
caregiver so my personality would affect my working
habit a little bit.
Creative Director for Entertainment Business
Picture Relevant
to Your Industry
Goes Here
[CATEGORY of PEOPLE]
TARGET AUDIENCE
Tammy List
Outreach Plan:
• The first task would be doing research about her,
collecting information, and writing an email reaching out
to her.
• I will use email to contact her before the interview and
also connect with her through Linkedin
• First week i will conect her through Linkedin and email
in business hour. Second week, setting up a interview
day. Third week, do an interview.
Production Manager at A24
Thuy Minh
Outreach Plan:
• The first task would be doing research about her,
collecting information, and writing an email reaching out
to her.
• I will use email to contact her before the interview and
also connect with her through Linkedin
• First week i will conect her through Linkedin and email
in business hour. Second week, setting up a interview
day. Third week, do an interview
Chief Content Officer at
Vietcetera Media
Hao Tran
Outreach Plan
• The first task would be doing research about him
collecting information, and writing an email reaching out
to her.
• I will use email to contact her before the interview and
also connect with her through Linkedin
• First week i will conect him through Linkedin and email
in business hour. Second week, setting up a interview
day. Third week, do an interview
CEO at Vietcetera
GOALS
Short Term: (Immediately After Graduation, 2024)
• Get an internship at A24.
‣Hone all the skills required in my major and
prepare all the information for interview by
December.
Mid Term: (2025)
• Get a higher position in the same company
‣Connect and get experiences from 5
colleagues.
Long Term: (2026)
• Get H1-B for my visa.
‣Complete all the jobs well done with over 90%
quality. Apply for company sponsor.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Data Visualization
SOFT
HARD
Novice / Adept / Expert
Social Media Scheduling Novice / Adept / Expert
Communication Skill Novice / Adept / Expert
ia
Negotiation Novice / Adept / Expert
CRM System
SOFT
HARD
Novice / Adept / Expert
Presentation Software Novice / Adept / Expert
Networking Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
I empower and inspire emerging artists and young start-up to
overcome their fear and exhibit their creations by establishing
an inclusive and secure environment where creativity knows no
bounds and defies
PROMISE
CREDENTIALS
Work Experience:
• Outreach Department _ Danang
International Mun
• Leader _ English Competition _ Thai
Phien High School
Education:
• Debate Camp Course Completed,
Danang Debate Camp
• Entertainment Business Degree Program, B.S., Full Sail University (Exp. 2024)
Awards:
• Best Speaker – Colors Of My Voice –
9/2018
Picture Relevant
to Your Industry
Goes Here
COMPETITION
Abigail Soltis
Industry Experience:
• Screen Writing
Education:
• Creative Writing
Leadership Experience:
• Assistant to Script Supervisor
• Counselor Aide
Skills and Proficiencies:
• Skill 1 Screen writing - 1 endorsements
• Skill 2 Film production - 1 endorsements
Stephany Perez
Overall Online Presence:
• 25 connections.
• Custom banner image
• Professionalism of headshot
• No published articles
• Grade: Average 70 out of 100
Industry Experience:
Cinematographer, video editor,
and sound engineer.
Education:
Digital Cinematography
Leadership Experience:
• Cinematographer, Video Editor, Colorist, and
Sound Engineer at FEP Entertainment
• Customer Service Specialist at ADP
Skills and Proficiencies:
• Skill 1 Short film - 3 endorsements
• Skill 2 Creative Design - 2 endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• 17 connection
• Custom banner image
• Professional headshot
• Extensively headshot
• Active on social media
• Linkedln URL customized
• No published article
• Grade: Superior, 95 out of 100
BRAND POSITION
For young artists who are looking for a concert to
show up.I provide the most professional event/
festival because I am seeking opportunities to
demonstrate a competitive and resourceful
approach, enthusiastically taking on challenging
projects to acquire industry expertise and cultivate
valuable professional connections
“CREATIVE DIRECTOR”
NETWORKING &
MARKETING
Industry Events & Organizations
• Danang International MUN
‣ 2019 | Vietnam
• AMA’s Got Talent
‣ 2019 | Vietnam
• Avenger’s Mockcamp
‣ 2019 | Vietnam
Digital Marketing
• Primary Content: Travelling, skills for young people
• Primary Tools: Youtube and Instagram. I update my
instagram everyday
• Website: I utilize a digital portfolio to exhibit my past and ongoing
experiences, as well as to maintain current contact details and
background information
PROFESSIONAL DEVELOPMENT
Mentor
• The one who works for entertainment business.
• Have experiences working for big company.
• EST. Internship by June 2024
Formal Education
• Entertainment Business Bachelor - 11.29.2023
Technical Skills
• Project Management Tools – Linkedin Learning, Feb
2024
• Foundation of Learning Management System - Linkedin
Learning , Nov 2023
• HTML Essential Training - Linkedin Learning, May 2024
Soft Skills
• Strategic Thinking- Linkedin Learning, Dec 2023
• Negotiating Contracting With Clients- Linkedin
Learning, Nov 2024
• Conflict Resolutipn - Linkedin Learning, June 2024
Nguyen Dang
You know how we communicate with clients? Well, what I do is be friend
with them. In fact, I will try to know more about them, prepare
information, be on time, always happy and be natural, give them value
and let them know what we can do for them.
.
REFERENCES
Hao Tran. (n.d). Linkedin. Retrieved from
https://www.linkedin.com/in/haontran/
Thuy Minh. (n.d).Linkedin. Retrieved from
https://www.linkedin.com/in/thuy-minh-a3b09131/
Marketing Manager (n.n). Retrieved from
https://www.onetonline.org/link/summary/11-2021.00
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Dang_Phuong_EBBS_PB1_2023.09.pptx

  • 1. PERSONAL BRAND EXPLORATION Your Name : Nguyen Dang Project & Portfolio I: Exploring Your Personal Brand Sep 1, 2023
  • 2. I am a Vietnamese Gen Z individual living in a rapidly changing world, characterized by my creative, energetic, and challenging nature. From a young age, I've been a dreamer, initially aspiring to become an astronaut before shifting my focus to a career in the creative industry, particularly as a creative director. Growing up in the modern technology era has allowed me to explore and stay updated on various global trends in fashion, music, and culture, which further fueled my interest in the media industry. I actively engage in school activities, such as MC events and participating in fashion shows, where I led my team to be a champion by creating a meaningful play and eco-friendly fashion for a competition. These experiences have shaped me into a determined, creative, and passionate individual pursuing a future in content creation and storytelling within the media industry. My journey has taught me the importance of hope, teamwork, leadership, and the ability to transform challenges into opportunities, all of which are guiding principles as I work towards my dreams.. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Production Manager • Director of Marketing • Manager, Social & Digital Communication BRAND ARCHETYPE – When it comes to my style of working, I tend to have a creative environment and have a chance to talk with a lot of people. I love a fast paced vibe working and organizing stuff for the whole team. My archetype is caregiver so my personality would affect my working habit a little bit. Creative Director for Entertainment Business Picture Relevant to Your Industry Goes Here
  • 4. [CATEGORY of PEOPLE] TARGET AUDIENCE Tammy List Outreach Plan: • The first task would be doing research about her, collecting information, and writing an email reaching out to her. • I will use email to contact her before the interview and also connect with her through Linkedin • First week i will conect her through Linkedin and email in business hour. Second week, setting up a interview day. Third week, do an interview. Production Manager at A24 Thuy Minh Outreach Plan: • The first task would be doing research about her, collecting information, and writing an email reaching out to her. • I will use email to contact her before the interview and also connect with her through Linkedin • First week i will conect her through Linkedin and email in business hour. Second week, setting up a interview day. Third week, do an interview Chief Content Officer at Vietcetera Media Hao Tran Outreach Plan • The first task would be doing research about him collecting information, and writing an email reaching out to her. • I will use email to contact her before the interview and also connect with her through Linkedin • First week i will conect him through Linkedin and email in business hour. Second week, setting up a interview day. Third week, do an interview CEO at Vietcetera
  • 5. GOALS Short Term: (Immediately After Graduation, 2024) • Get an internship at A24. ‣Hone all the skills required in my major and prepare all the information for interview by December. Mid Term: (2025) • Get a higher position in the same company ‣Connect and get experiences from 5 colleagues. Long Term: (2026) • Get H1-B for my visa. ‣Complete all the jobs well done with over 90% quality. Apply for company sponsor.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Data Visualization SOFT HARD Novice / Adept / Expert Social Media Scheduling Novice / Adept / Expert Communication Skill Novice / Adept / Expert ia Negotiation Novice / Adept / Expert CRM System SOFT HARD Novice / Adept / Expert Presentation Software Novice / Adept / Expert Networking Novice / Adept / Expert Critical Thinking Novice / Adept / Expert
  • 7. I empower and inspire emerging artists and young start-up to overcome their fear and exhibit their creations by establishing an inclusive and secure environment where creativity knows no bounds and defies PROMISE
  • 8. CREDENTIALS Work Experience: • Outreach Department _ Danang International Mun • Leader _ English Competition _ Thai Phien High School Education: • Debate Camp Course Completed, Danang Debate Camp • Entertainment Business Degree Program, B.S., Full Sail University (Exp. 2024) Awards: • Best Speaker – Colors Of My Voice – 9/2018 Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION Abigail Soltis Industry Experience: • Screen Writing Education: • Creative Writing Leadership Experience: • Assistant to Script Supervisor • Counselor Aide Skills and Proficiencies: • Skill 1 Screen writing - 1 endorsements • Skill 2 Film production - 1 endorsements Stephany Perez Overall Online Presence: • 25 connections. • Custom banner image • Professionalism of headshot • No published articles • Grade: Average 70 out of 100 Industry Experience: Cinematographer, video editor, and sound engineer. Education: Digital Cinematography Leadership Experience: • Cinematographer, Video Editor, Colorist, and Sound Engineer at FEP Entertainment • Customer Service Specialist at ADP Skills and Proficiencies: • Skill 1 Short film - 3 endorsements • Skill 2 Creative Design - 2 endorsements • Skill 3 Goes Here - X endorsements Overall Online Presence: • 17 connection • Custom banner image • Professional headshot • Extensively headshot • Active on social media • Linkedln URL customized • No published article • Grade: Superior, 95 out of 100
  • 10. BRAND POSITION For young artists who are looking for a concert to show up.I provide the most professional event/ festival because I am seeking opportunities to demonstrate a competitive and resourceful approach, enthusiastically taking on challenging projects to acquire industry expertise and cultivate valuable professional connections “CREATIVE DIRECTOR”
  • 11. NETWORKING & MARKETING Industry Events & Organizations • Danang International MUN ‣ 2019 | Vietnam • AMA’s Got Talent ‣ 2019 | Vietnam • Avenger’s Mockcamp ‣ 2019 | Vietnam Digital Marketing • Primary Content: Travelling, skills for young people • Primary Tools: Youtube and Instagram. I update my instagram everyday • Website: I utilize a digital portfolio to exhibit my past and ongoing experiences, as well as to maintain current contact details and background information
  • 12. PROFESSIONAL DEVELOPMENT Mentor • The one who works for entertainment business. • Have experiences working for big company. • EST. Internship by June 2024 Formal Education • Entertainment Business Bachelor - 11.29.2023 Technical Skills • Project Management Tools – Linkedin Learning, Feb 2024 • Foundation of Learning Management System - Linkedin Learning , Nov 2023 • HTML Essential Training - Linkedin Learning, May 2024 Soft Skills • Strategic Thinking- Linkedin Learning, Dec 2023 • Negotiating Contracting With Clients- Linkedin Learning, Nov 2024 • Conflict Resolutipn - Linkedin Learning, June 2024
  • 13. Nguyen Dang You know how we communicate with clients? Well, what I do is be friend with them. In fact, I will try to know more about them, prepare information, be on time, always happy and be natural, give them value and let them know what we can do for them. .
  • 14. REFERENCES Hao Tran. (n.d). Linkedin. Retrieved from https://www.linkedin.com/in/haontran/ Thuy Minh. (n.d).Linkedin. Retrieved from https://www.linkedin.com/in/thuy-minh-a3b09131/ Marketing Manager (n.n). Retrieved from https://www.onetonline.org/link/summary/11-2021.00

Notas do Editor

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.