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CVPhilips report

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CVPhilips report

  1. 1. Indonesia PhilippinesMalaysia ThailandSingapore Vietnam MARKETING PARTNERSHIP REPORT PHILIPS SHAVER AQUATOUCH AT600 December 2015
  2. 2. Agenda  Overall marketing performance  Overall sales performance  Detailed marketing activities 2 1 Striclty confidential 2 3
  3. 3. Marketing Performance Traffic from 19Nov – 27 Nov 3 • Peak trafic on Wed 25, 2554 page view. On that day, we run Zalo post, SEM, LDN, GDN, Fb Ad & MO Cat banner. • High-traffic when doing partnership • Low traffic during weekend
  4. 4. Marketing Performance Age, Gender and Location 4 • 25-34 years is the largest traffic segment, matching Philips’ target. Second target, customers age between 18-24 is also equivalent • HCM and HN are the main payment location • Male customers are two times more than female customers
  5. 5. Marketing Performance Traffic Impression 5 Some traffic break-downs: • Local Display brings that highest traffic (38,58%). However, its revenue is low (4.73%) • Branded bring the highest revenue (27.85%). Second is Affiliate (27.05%)
  6. 6. Agenda  Overall marketing performance  Overall sales performance  Detailed marketing activities 6 1 Striclty confidential 2 3
  7. 7. Sale performance Gross Order 7 0 5 10 15 20 25 30 19-Nov 20-Nov 21-Nov 22-Nov 23-Nov 24-Nov 25-Nov 26-Nov Gross order per day Total • Highest sale on 24 Nov, 1 day before the day of highest traffic. 27 orders. We did EDM, Newsletter, SEM, LDN, GDN, FB game, FB Ad and MO Cat banner on that day • Second highest sale on 20 Nov. We did app push, SEM, LDN, GDN, Fb Ad and MO Cat banner on that day • Low order during weekend
  8. 8. Sale performance Detailed order each day 8 Highlight: • 93 gross orders but only 55 delivered, 40% non-successful rate • 57% of “closed” order are for voucher abuse or reseller reason • Sales on Friday 27th have a “delivered rate” of 78% wile sales on Friday 20th have “delivered rate” of 40%
  9. 9. Agenda  Overall marketing performance  Overall sales performance  Detailed marketing activities 9 1 Striclty confidential 2 3
  10. 10. What we did (Product Promotion): homepage banners 10
  11. 11. What we did (Product Promotion) : MO banner on Health & Beauty page 11
  12. 12. What we did (Product Promotion) : Product Page 12
  13. 13. What we did (Product Promotion) : App Push App notification to >1,4 million Lazada app users 13
  14. 14. What we did (Product Promotion) : Brand placement banner from 19 Nov to 25 Nov 14
  15. 15. What we did (Product Promotion) : Newsletter Newsletter to 500,000 Lazada’s subcribers 15
  16. 16. What we did (Product Promotion) : EDN Tailored stand-alone email to HB customers 16
  17. 17. What we did (Product Promotion) : Half- docking banner 17
  18. 18. What we did (Product Promotion) : 01 Facebook posts on Lazada Page, 01 KOL Phan Anh Page , 01 facebook game 18 Facepost on >13.000.000 Fanpage Phan Anh’s post with more than 3000 likes Facebook game with nearly 1000 likes and 100 shares
  19. 19. What we did (Product Promotion) : Zalo Post 19
  20. 20. What we did (Shop in Shop Promotion): Central Banner 20
  21. 21. What we did (Shop in Shop Promotion): Onsite banner 21
  22. 22. What we did (Shop in Shop Promotion): Onsite banner 22
  23. 23. What we did (Shop in Shop Promotion): Onsite banner 23
  24. 24. What we did (Shop in Shop Promotion): Onsite banner 24
  25. 25. Conclusion • First collaboration between Lazada and Philips Personal Care department • Campaign was successful in term of orders and traffic • Execution could have been smoother with longer preparation time and better process in the design development 25
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