1.
0 10 20 30 40 50 60 70 80
68.6% will attend a BBQ, picnic, or cookout
48.7% will attend community celebrations or
watch fireworks
25.6% will purchase
patriotic gear
16.1% will attend a parade
12.1% will travel
How do People Celebrate
Independence Day?
1 out of 4
people will go over their
budget in order to purchase
patriotic gear for the holiday
The average
American spends
celebrating
Independence
Day
$300
Which is a
58%
increase in
spending from
2012 to 2013
How Much do People Spend on
Independence Day?
Crafts & DIY
Recipes
Desserts
Party Ideas
Nail Designs
WallpaperDecorations
Fireworks
What do People Search For
on Independence Day?
Some of the most popular search items include:
Fireworks
$600
million
$557
million
Burger Patties &
Toppings
Beer
$341
million
Charcoal
$111
million
Lighter Fluid
$94
million
In 2011 alone, cumulative sales made in-store and online amounted to:
What are People Purchasing for
Independence Day?
When do Independence
Day Sales Begin?
JULY
4
RUN
UNTIL
JUNE
29
Sales
start
Retailers typically feature sales on summer essentials, such as:
Pool & Beach
Accessories
Furniture
Home Improvement
Supplies
Electronics
2014:
$304.1
billion
is the overall projected
amount of revenue
eCommerce sales will
reach in the U.S.
10%
2017:
of U.S. sales will
be made online
2018:
$491
billion
is the overall projected
amount of revenue
eCommerce sales will
reach in the U.S.
Celebrating the
4th of July
& eCommerce
of 2014
Sources:
http://www.statcan.gc.ca/daily-quotidien/111012/dq111012a-eng.htm
http://www.cbc.ca/news/business/amazon-expansion-could-be-just-what-canada-s-e-commerce-sector-needs-1.2595939
http://www.vovia.com/blog/strategy/e-commerce-canada-why-are-we-falling-behind/
www.emarketer.com/Article.aspx?R=1009328&ecid=a6506033675d47f881651943c21c5ed4
http://www.visa.ca/en/aboutcan/mediacentre/news/canadiansembracing-ecommerce-in-record-numbers-but-budget-conscious-this-holiday-season.jsp#.U6H
qtvldX_k
https://ca.finance.yahoo.com/blogs/dashboard/canada-cyber-monday-sales-hit-record-141717612.html
http://globalnews.ca/news/1014183/e-commerce-growth-slowing-in-canada-analyst/
http://ssl.gstatic.com/think/docs/canada-search-trends-canadaday-2013_infographics.pdf