This is the sixteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day. By Dan Calladine - Aegis Media @dancall

1. July 2013

2. 2
The Next
Generation is
already here…
This is the sixteenth in a series of presentations showing that the next generation of
media is already here, based on news items from April – June 2013
See all presentations at http://www.slideshare.net/NextGenerationMedia

3. 3
The Next Generation is…
- Technology transforming media
- Content, commerce &
convergence
- Social everywhere

4. 4
Including -
- Mobile – Apps are used for 6 minutes, for every 1 minute of
mobile web
- Content – The importance of paid media video views
-Technology – There are 5 million ‘Zero TV’ homes in the US
- Social media – Facebook has one million advertisers
- Effectiveness – Chrome users make better employees

6. More smartphones are sold than feature phones
In Q1 of 2013 more smartphones
than feature phones were shipped
globally, for the first time ever:
216m vs 202m
Source: Data from IDC’s Worldwide Quarterly Mobile Phone Tracker, 25th April 2013
http://www.idc.com/getdoc.jsp?containerId=prUS24085413
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7. More messages are sent through chat apps than
through texting
An implication of the rise of
smartphones is that more messages
are now sent through apps than
through the more basic SMS
Source: Data collected by Informa for the Financial Times, 29th April 2013
http://www.ft.com/cms/s/0/226ef82e-aed3-11e2-bdfd-00144feabdc0.html#axzz2RqFIiiHO
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8. 50 billion apps have been downloaded from iTunes
iTunes started offering apps in July
2008, and currently apps are being
downloaded at a rate of 2 billion a
month. The Android Play store
opened 3 months later, will surely
overtake
Source: Data from Apple and Google respectively, announced May 2013
http://digital-stats.blogspot.co.uk/2013/05/50-billion-apps-have-been-downloaded.html
http://digital-stats.blogspot.co.uk/2013/05/48-billion-apps-have-been-downloaded.html
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9. On Smartphones apps are used for 6 minutes for
every 1 minute with the mobile web
If you only look at the time spent on
apps & mobile web, smartphone in
the US users spend 87% of their
time on apps. With iPads 76% is
spent with apps
Source: Nielsen’s Q1 2013 Cross Platform Report, 10th June 2013
http://www.nielsen.com/us/en/newswire/2013/the-fast-and-the-curious--on-the-go-consumers-drive-content-and-.html
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10. 45% of Yelp’s searches come from mobile devices
Source: Yelp’s Q1 results, reported by the Screenwerk blog, 1st May 2013
http://screenwerk.com/2013/05/01/yelp-beats-with-46m-in-q1-45-of-search-from-app/
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As an other example, Groupon say
that 45% of their sales in the US
come from mobile devices

11. Mobile ad spend rose to nearly $9bn in 2012
Source: Press release from the IAB Europe, 9th July 2013
http://www.iabeurope.eu/news/global-figures-mobile-advertising-revenue-2012-revealed
11
Globally ad spend rose to
$8.9bn in 2012, with APAC
and North America grabbing
40% each, and Western
Europe 17%

12. Nearly 70% of employees are on ‘BYOD’ (bring
your own device)
This is for all devices
across 19 markets; for
tablets & laptops it’s 57%
It means that people will
use the same devices for
everything
Source: Data from Ovum, reported by Strategy Eye, 5th June 2013
http://digitalmedia.strategyeye.com/article/IJEINN9X4go/2013/06/05/nearly_70_employees_globally_now_using_own_smartphones_for_w/
/
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13. 13

14. More than 100 hours of video are uploaded to
YouTube per minute
Source: YouTube’s blog, 19th May 2013
http://youtube-global.blogspot.co.uk/2013/05/heres-to-eight-great-years.html
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YouTube revealed this stat on it’s 8th birthday in May. The is
nearly a 50% rise from the 72 hours a minute revealed in 2012

15. Dove Real Beauty Sketches
See it
http://youtu.be/XpaOjMXyJGk
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Dove’s Real Beauty Sketches was called the most viewed online
advert by Unruly after less than one month

16. Evian’s Baby & Me
See it
http://youtu.be/pfxB5ut-KTs
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Evian’s follow up to their 2009 film generated 5 million views a
day in the first week

17. DreamWorks paid $33m for a YouTube channel
Source: All Things D, 1st May 2013
http://allthingsd.com/20130501/done-deal-dreamworks-paying-33-million-and-maybe-much-more-for-awesomenesstv/
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YouTube channels can generate lots
of traffic from desirable audiences
and are becoming big business, as
this purchase of the teen focussed
Awesomeness TV shows

18. AwesomenessTV has lots of brand content
See it
http://www.youtube.com/watch?v=kXPecYajkyA
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For example #Ultrafast Clearasil Zombie Adventure Of Epic
Proportions

19. Lowes’ Home Improvement tips on Vine
See them:
http://www.adrants.com/2013/04/lowes-launches-home-improvement-tips-on.php
19
Excellent illustrated ‘top tips’ –
a near perfect use of Vine with
the hashtag #Lowesfixinsix

20. adidas UK’s real time Twitter campaign for
Wimbledon
See more:
http://www.digiday.com/brands/adidas-does-real-time-twitter-campaign/
20
Tweet the code of the zone where
you think Andy Murray will hit a
winning shot, and for every
winning shot that he does hit
there adidas pick a winner from
those who selected it
This activity helped adidas be the
most mentioned brand on Twitter
in association with Wimbledon

21. Geordie Shore used Snapchat to launch new series
See more:
http://digital-examples.blogspot.co.uk/2013/06/geordie-shore-on-snapchat.html
21
A very good fit for the brand
and the style of the TV show
– and a good illustration of
how popular Snapchat is
becoming

22. Excellent packaging by Kiddicare
See it
https://twitter.com/alexdover/status/324554048437092352
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Simple & imaginative!

24. There are 5 million ‘zero TV’ homes in the US
24
You now don’t need a TV to watch
TV. The rise of YouTube, Hulu and
Netflix, plus streaming from
companies like HBO (& piracy of
course) mean that there are 5
million homes that don’t receive TV
from cable, satellite or antennas
Source: Data from Nielsen, reported by the AP, 7th April 2013
http://news.yahoo.com/broadcasters-worry-zero-tv-homes-154357101--finance.html

25. You could go to prison for a year for sharing HBO
Go passwords in the US
25
Shows like Game of Thrones are only available in the US on HBO
and on HBO Go, the streaming service. However you need to be
a subscriber to stream – illegal password use has potentially
severe penalties
Source: Newsforage, June 2013
http://www.newsforage.com/2013/06/you-could-go-to-jail-for-year-for.html

26. Philips partners with online automation service
IFTTT
26
Owners of Philips’ hue lighting can
use the service IFTTT to connect
their lighting to the web and their
social services – for example:
If it begins to rain then change the
light colours to blue
If I’m tagged in a photo on Facebook
then blink the lights to let me know
See it:
https://ifttt.com/hue

27. Coca Cola – Small World Machines
27
Coca Cola put video chat links into vending machines to
take their ‘Happiness Machines’ campaign one step further
See it:
http://youtu.be/ts_4vOUDImE

28. Burberry Kisses
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An integration with Google lets people press their lips to their
mobile screen to send a kiss to a friend via email or Google+
Send one
http://kisses.burberry.com/

30. Facebook has more than one million advertisers
Facebook has also been very
successful in targeting small and
local business advertising, and is
going a long way to emulating the
success of Google (Google
reported 1m advertisers in 2007
in a 2009 SEC filing)
Source: A Note from Facebook, 18th June 2013
http://newsroom.fb.com/News/639/One-Million-Thank-Yous
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31. Why people Like brands on Facebook
People don’t just like brands to get free stuff – they like them
because they genuinely like them (although many do so also to
get coupons and other benefits)
Source: Data from Syncapse, reported by Mashable, 26th June 2013
http://mashable.com/2013/06/26/why-facebook-fans/
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32. 50% of the reach of a Facebook post happens
within 30 minutes
Facebook users post a lot, so
stories get buried quickly
Source: SocialBakers, 8th May 2013
http://www.socialbakers.com/blog/1662-facebook-real-time-marketing-50-post-reach-happens-in-30min
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33. Target teamed up with Facebook for a retail
voucher scheme
An interesting ‘bricks & mortar’
voucher example: Target’s
CartWheel gives Facebook users
special offers in store, either
through printed vouchers or on
their mobiles. When a purchase
is made, news of the special offer
appears in their newsfeed
More information:
http://adage.com/article/digital/target-teams-facebook-deals-share/241341/?ttl=1368571377
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34. Isobar’s SeeitShopit integration with Facebook
Isobar’s See It, Shop It lets
brands deliver an interactive
shopping experience directly
through a Facebook app, on
desktop, tablet and mobile. It’s
already being used by brands like
Sony and Littlewoods, and gives
better engagement rates than
standard Facebook ads
See more:
http://www.isobar.com/en/seeitshopit
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35. 5 million Instagram videos were uploaded in 1st 24
hours
Instagram introduced videos on
20th June, and within 24 hours 5
million had been uploaded from
the 130m strong user base,
including ones by Justin Bieber,
Jamie Oliver, Nike and Burberry
Source: Mobile&Apps, 22nd June 2013
http://www.mobilenapps.com/articles/8939/20130622/instagram-video-witnesses-5-million-uploads-24-hours-availability.htm
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36. Twitter introduces TV-based targeting
Brands in the US can now target
Twitter users who watched the
shows that their ads aired within,
meaning that they can target
people with further messages, for
example videos or related offers
See more:
http://advertising.twitter.com/2013/05/Amplify-TV-commercials-on-Twitter-Premiering-TV-ad-targeting.html
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37. …& tests behavioural targeting
Twitter is also experimenting with
targeting based on browsing
history: sites people have visited,
and ads they have seen
elsewhere
Both show Twitter aiming for a
share of existing budgets, not
new budgets
Source: Blog post by Twitter, 3rd July 2013
https://blog.twitter.com/2013/experimenting-with-new-ways-to-tailor-ads
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38. 38

39. Bus routes were re-drawn in Africa after analysis
of mobile data
IBM researchers analysed mobile
data in Abidjan, Ivory Coast’s
biggest city, to work out most
efficient routes, and found that
they could reduce journey times
by 10% if bus routes were altered
Source: BBC News, 1st May 2013
http://www.bbc.co.uk/news/technology-22357748
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40. Tweets influence car buyers
UK Twitter users who are exposed
to car brand tweets are more
than twice as likely to do
activities like visit brand sites or
arrange test drives than all
internet users
Source: Research by Twitter and Compete, reported by Twitter, 15th May 2013
http://advertising.twitter.com/2013/05/New-UK-study-Tweets-influence-brand-consideration-and-offline-actions-by-prospective-car-buyers.html
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41. People who apply for jobs using Chrome make
better employees
Research conducted by Evolv
says that people who use
browsers not pre-installed on
their PCs are more likely to
perform better and change jobs
less often
Source: The Economist, 6th April 2013
http://www.economist.com/news/business/21575820-how-software-helps-firms-hire-workers-more-efficiently-robot-recruiters
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42. More information: dan.calladine@aemedia.com