Dormant customers become inactive for a reason. Let us take you through our small but effective guide to the reasons why customers become dormant. We will come up with ways of customer activation in the next edition.

1. NextBee Media
Reasons Why Customers
Become Dormant

2. Nothing happens without a Reason
Your Dormant Customers may have one of
the following reasons to become inactive :

3. Lack of Thrust
Ineffective pitches
No follow-ups
Indicators of negligence towards customers
Your competitor brands take advantage
They shower your customers with attention
You lose your customersRESULT :

4. A
Low Brand Recall
Customers have short brand memory
With plenty of companies approaching customers
every now and then, it becomes hard for them to
remember one name
A
B C D
E
Businesses succumb to low brand recall of customers
WHY?
It becomes tough for brands to represent
their industry with their brand name
Customers tend to purchase whatever lies
before them when they are short on time

5. Poor Customer Engagement
Customers do not develop loyalty just
after their first purchase
Relationships are built
over time
When companies fail to
engage, give value and
develop a relationship,
customers look up to an
other brand
Customer Engagement is a
continuous, repetitive process

6. Lifestyle-Value Disconnect
When marketers fail to help customers
establish a connection between the
product and the customer’s lifestyle,
customers refuse to show interest
Often customers do not
know how a product will
add value to their life
Better Personality
Attention
from People
What You Need to Show
Your Customers
Where Customers
are usually Left

7. Rough Customer Service Experience
Relationship Building
starts with a minimum
level of satisfactory
Customer Service
Good Customer Service
accounts for harmonious,
mutually profitable
relationships between a
company & its customers
Wider the gap between the
customer’s expectations & the
actual customer service provided
Greater is the tendency of the
customer to fall off your reach
:

8. Did we prove of help to your business?
Show us some love.
Like & Share this Material.

9. www.nextbee.com
NextBee Media