Running a photo contest can be a great way to engage your customers on Social Media. Viral nature of user generated photos can gain your brand a lot of visibility. You can motivate your customers by creating and sharing photos a fun and rewarding experience.
2. Why Work Hard to Drive Engagement
Keeps customers alive in the buying cycle
Activates Dormant Customers
Brings a fresh lot of fans & followers
Keeps your business model interesting
Strengthens your bond with your customers
Provides opportunities to communicate with customers
4. Allow Users to
Generate Content
Work Smart
Derive Better Results
Develop interesting content on social media with minimal effort
Recruit & engage your social media followers
Get participants to publish unique images that might spread virally
Participants promote their entries, bringing traffic to
your social media page & website
5. Develop Conversations
on Social Media
Realize the Opportunity
Conversations Provide
Show your followers that they matter
Thank them for their participation
Praise the good entries publicly
Inform users that their efforts have earned them rewards
Respond to user comments
6. Finely Tune Your
Program’s Growth
Seek their opinion on certain program aspects
Ask them to fill special surveys designed for
acknowledged users
Reward users with bonus points for regular activity
Offer Social Badges & Levels as a mark of their
accomplishment & contribution
Gain
useful
information
Mould your
program
accordingly
7. Channelize Information
Detailed Demography
Insights
Detailed Activity
Insights
Study customer
demographics to
understand what they
respond to the most
Offer corresponding
rewards
Track your followers’
and customers’ on-site
behavior to see what
interests them
Send offers based on
your analysis
through