SlideShare a Scribd company logo
1 of 8
NextBee Media
Engage Customers
With a Photo Contest
Why Work Hard to Drive Engagement
Keeps customers alive in the buying cycle
Activates Dormant Customers
Brings a fresh lot of fans & followers
Keeps your business model interesting
Strengthens your bond with your customers
Provides opportunities to communicate with customers
Driving Higher Customer
Engagement with Photo Contests
Your How-to Guide
Allow Users to
Generate Content
Work Smart
Derive Better Results
Develop interesting content on social media with minimal effort
Recruit & engage your social media followers
Get participants to publish unique images that might spread virally
Participants promote their entries, bringing traffic to
your social media page & website
Develop Conversations
on Social Media
Realize the Opportunity
Conversations Provide
Show your followers that they matter
Thank them for their participation
Praise the good entries publicly
Inform users that their efforts have earned them rewards
Respond to user comments
Finely Tune Your
Program’s Growth
Seek their opinion on certain program aspects
Ask them to fill special surveys designed for
acknowledged users
Reward users with bonus points for regular activity
Offer Social Badges & Levels as a mark of their
accomplishment & contribution
Gain
useful
information
Mould your
program
accordingly
Channelize Information
Detailed Demography
Insights
Detailed Activity
Insights
Study customer
demographics to
understand what they
respond to the most
Offer corresponding
rewards
Track your followers’
and customers’ on-site
behavior to see what
interests them
Send offers based on
your analysis
through
www.nextbee.com
NextBee Media

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Photo contest for greater customer engagement

  • 2. Why Work Hard to Drive Engagement Keeps customers alive in the buying cycle Activates Dormant Customers Brings a fresh lot of fans & followers Keeps your business model interesting Strengthens your bond with your customers Provides opportunities to communicate with customers
  • 3. Driving Higher Customer Engagement with Photo Contests Your How-to Guide
  • 4. Allow Users to Generate Content Work Smart Derive Better Results Develop interesting content on social media with minimal effort Recruit & engage your social media followers Get participants to publish unique images that might spread virally Participants promote their entries, bringing traffic to your social media page & website
  • 5. Develop Conversations on Social Media Realize the Opportunity Conversations Provide Show your followers that they matter Thank them for their participation Praise the good entries publicly Inform users that their efforts have earned them rewards Respond to user comments
  • 6. Finely Tune Your Program’s Growth Seek their opinion on certain program aspects Ask them to fill special surveys designed for acknowledged users Reward users with bonus points for regular activity Offer Social Badges & Levels as a mark of their accomplishment & contribution Gain useful information Mould your program accordingly
  • 7. Channelize Information Detailed Demography Insights Detailed Activity Insights Study customer demographics to understand what they respond to the most Offer corresponding rewards Track your followers’ and customers’ on-site behavior to see what interests them Send offers based on your analysis through