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Editor's Notes
Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
In this presentation we will look at Hispanic advertising , the resources required, along with the program management, and tips in running your campaign.
Introduction to Hispanic advertising One of the fastest growing demographics in the United States is the Hispanic population and Hispanic advertising specifically targets this group. Marketers and companies are in the process of creating ad campaigns directed at this group, and are increasingly offering advertisements, literature, and commercials in Spanish. Spanish speaking countries are also increasingly interested in doing business with the US and Canada.
Cost and timeframe Depending on the type of media the costs should not be any more than advertising to non-Latino audiences. Designing an advertising campaign geared towards Latino audiences should take you the same amount of time as any other type of campaign, relative to the medium that it is being created for.
Program management The first step in your plan should be to determine the feasibility in running such a program. You must understand the demographics and try to find if it is economically feasible for your company to spend your resources and create a campaign to reach them.
Tips You must take extreme care and diligence in writing the text, or doing the translations on your ads. For this, employing a professional translator or specialty advertising service can help assure that there are no mistakes. Immigrants provide the country with lots of benefits and energy, and new arrivals to any country need help and services to assist in the transition which you can provide to give an extended caring touch to your campaign.
We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.
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