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2014 GOOGLE CLICK THROUGH RATES How to Calculate Content Marketing ROI

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2014 GOOGLE CLICK
THROUGH RATES
POSITION CTR
1 31.24
2 14.04
3 9.85
4 6.97
5 5.5
6 3.73
7 0
8 0
9 0
10 0
Source: Moz, Google Organic Click-Through Rates in 2014.
Now that you have your rankings, calculate your
share of voice for each keyword using the chart to
the left.
KEYWORD RANKING #1 RANKING #2 RANKING #3
DANCE SHOES 31.24 14.04 9.85
DANCING SHOES 14.04 9.85 6.97
CHEAP DANCE SHOES 14.04
AFFORDABLE DANCE SHOES 5.5
BALLET SHOES
BRAND AWARENESS BRAND HEALTH CONVERSIONS

Publicada em: Marketing
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