Source: Inc, 2 Web Metrics You Should be Watching All the Time, 2014
RVR is great way to determine whether you are successfully engaging your
New visitors are ﬁne, but repeat visitors are great since once you "have" a
new reader you don't have to spend time and money attracting that
reader--your content is suﬃcient. So the higher your RVR the better your
website must be at engaging the average new visitor.
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