Source: Inc, 2 Web Metrics You Should be Watching All the Time, 2014
Repeat Visitor Ratio (RVR) measures the percentage of visitors who return
to your site after an initial visit during some speciﬁc time period.
Let’s say you got 4,000 visitors this month and 800 were repeat visitors.
800/4,000 = 20%
BRAND AWARENESS BRAND HEALTH CONVERSIONS